In an era where marketing is very closely linked to the digital world, it is almost impossible to exclude digital marketing when it comes to learning about the most important business tools in today’s scenario. No matter the field nowadays, almost every organization uses digital marketing as an effective means to promote their agenda. In Nepal and around the world, we need to learn this skill is only increasing day by day. In this article, we will look into a roundup of some of the best digital marketing courses in Nepal.
Digital Marketing and its Importance
Before getting into digital marketing courses in Nepal, we will elucidate the importance of digital marketing. Digital marketing might right now be the most effective way to market a service. Digital marketing is nothing but the promotion of a service or a product using a digital space. Whenever you see an advertisement while browsing the internet cajoling you to buy something, that is digital marketing at play.
The most attractive thing about digital marketing is that brands are now able to target specific audiences for their requirement. Nowadays brands can employ the services of digital marketing without hiring a huge, expensive marketing team to get their goods and products out in public vicinity. While traditional marketing techniques could be easily missed, a digitally marketed product is quite hard to miss out on. Small and upcoming businesses greatly benefit from the existence of digital marketing.
Why is Digital Marketing Good for Businesses?
Every time you scroll the internet for something as simple as purchasing a new shirt or reading about the latest news articles, you are bound to see various advertisements pop up now and then. As much as you may try to avoid paying attention to these advertisements, it is inevitable. In some way or the other, we do end up paying some amount of attention to these brands and products.
This is the simple reason why digital marketing is the most attention-grabbing marketing tool available. It is very easy to miss a pamphlet in the newspaper or a billboard that is hung at the side of the road but it is very hard to miss out on a digitally marketed brand.
Since digital marketing also can cater to a targeted audience based on your search algorithm and your search interests, it is even easier for businesses to pinpoint a particular audience and keep displaying their products to them repeatedly. This is just one of the various strategies employed by digital marketers to ensure that their products are marketed in the most effective way possible, regardless of how small or big the business is.
We will look into some of the other benefits of digital marketing for businesses so you can get a clearer idea before taking up digital marketing courses in Nepal.
Greater Brand Visibility
Brand visibility generates leads which in turn will generate more customers for the brand. Through digital marketing, the opportunity to make a brand visible has increased like never before.
Rarely does a day go by where we do not spend an ample amount of time on any social media platform. This provides brands with several opportunities to ensure that their posts reach the target audiences, either through the medium of paid advertisements or posts. Nowadays more and more people are turning to the recommendations of their favourite Instagram influencers and YouTubers.
Brands typically also employ the help of up-and-coming influencers to recommend their product to a wider audience. Getting a recommendation from your favorite influencer or celebrity online can surely boost the interest of the audiences in the product as well as the credibility that the product is indeed desirable.
Affordability
In traditional marketing techniques, brands are forced to pay even for just posting out their advertisements and there is no guarantee of results. In digital marketing, especially in scenarios like pay-per-click, the brand only needs to pay when a customer interacts with their advertisement.
So digital marketing provides various scenarios that are much more cost-effective than a traditional marketing method. The majority of digital marketing techniques and tools are much more cost-effective and the techniques and beginner level typically come at no cost. This provides a low investment, high return type of scenario.
No geographical bounds
Naturally, traditional marketing techniques were always restricted by geography in some way or the other. Businesses were only able to cater to a specific region for their marketing reach. Obviously, digital marketing happens on the internet, which means that there is no such geographical or regional boundary to how far the advertisements can reach. Even someone with a very small local business has the means to reach an international audience by setting up an online store. This has spurred various opportunities even for small homegrown businesses and entrepreneurs.
Various Content Channels
Through digital marketing, there is now something for everybody. One of the most interesting and crucial benefits of digital marketing is that there are various platforms and types of content that a brand can employ to showcase itself online.
So while creating an advertisement, not only can we target various types of audiences, but we can also cater to the specific way in which they consume content. The same piece of content can be replicated on multiple platforms in multiple ways. The most common types of content are infographics, social media posts, FAQs, video marketing, blogs, podcasts, quizzes, e-books, and many more.
Quick Optimization
Another very important benefit of digital marketing is that web analytics are constantly measuring the result of a digitally marketed campaign by the moment. This means that in real time we can identify the errors in the campaign and fix any bugs or errors immediately. This saves a lot of time and enables us to identify the major sources of traffic as the campaign is running.
Let’s Look Into the Career Benefits of Taking Up Digital Marketing Courses in Nepal.
High Demand
Taking into consideration all the above-mentioned benefits it is no wonder that digital marketers are in high demand. According to surveys, the demand for digital marketers and the recognition for digital marketing is soaring at the moment. So this is the most ideal time to launch a career in digital marketing.
Good Salary
Since there is high demand, the pay for digital marketers is also quite high. As you climb up the professional letter as a digital marketer the scope of increased payment is also available in this field. So being a digital marketer is also a very secure career path in today’s day and age.
Industry Growth
Every business and company at the moment is investing in digital marketers. It is essential at the moment for every brand and company to have a stable online presence. This will only increase over the next few years as digitization increases as well.
No Specific Educational Requirement
The advantage of digital marketing is that no prior educational background is required to pursue a career in this vast field. With all the resources available online in the form of courses, it is easy to pursue a career in digital marketing in today’s scenario. Online courses serve as the best and most efficient option for anybody to kickstart a path in this ever-growing field.
We will now look at some of the best digital marketing courses in Nepal to gain a wealth of knowledge and skills in this high-demand career field. What are you waiting for? Let’s dive right into our in-depth analysis of some of the Digital Marketing Courses in Nepal with an extensive curriculum and amazing features.
The Leading Digital Marketing Courses in Nepal
1. IIM SKILLS
IIM SKILLS offers one of the best Digital Marketing Courses in Nepal and delivers high-quality education through its live interactive classes. It offers five months of comprehensive live training in digital marketing which includes a two-month paid internship. It also offers 15+ live projects and multiple tools along with a master certification from IIM SKILLS as well as certifications from Google, Facebook, and HubSpot. IIM SKILLS also provides lifetime access to training material.
The course is priced at 29900 INR + 18% GST.
There are no specific eligibility criteria for this course and anyone with an interest in digital marketing can apply as the course teaches you all the fundamentals from scratch.
CURRICULUM
- Introduction to digital marketing.
- Search engine optimization.
- Search engine marketing
- Email marketing
- Inbound Marketing
- Social media marketing
- Integrated digital marketing strategy
- Web analytics
- Online reputation management
- E-commerce marketing
- Quora marketing
- Graphic Designing
- Content writing and advanced blogging
- Media buying and planning
- Affiliate marketing
- Video Marketing
- Marketing automation
- Digital infographics resume creation
2. Simplilearn
Simplilearn’s Digital marketing specialist course, which has been co-created with Facebook has 45+ projects and case studies. This course also offers job assistance along with top digital marketing certifications from platforms like Google Ads and HubSpot.
This course provides an in-depth understanding of the eight most important digital marketing domains. Real-world projects are also incorporated into this course for hands-on understanding and better experience in the field. The course also provides 12-month access to all the tools and course materials.
The course is completely online and priced at 64200 INR.
CURRICULUM
- Mastering SEO, content marketing, PPC, and digital analytics
- Mastering social media, mobile marketing, and digital strategy
- Advanced web analytics
- Advanced search engine optimization
- Advanced pay-per-click program
- Advance social media
- Digital marketing capstone
3. Udemy
Udemy offers the complete digital marketing course which has 12 courses in one including master digital marketing strategy, social media, marketing, SEO, YouTube, email, Facebook, marketing, analytics, and much more. The course includes 22 hours of video content, 35 articles, and full lifetime access to the course.
A certificate of completion is provided on completing the course. The course specifically targets people who are website owners or those who want to start their own business. This is one of the cost-effective digital marketing courses in Nepal that covers almost everything that is required to start a career in digital marketing.
The course is completely online and is priced at 3199 INR.
CURRICULUM
- Introduction to digital marketing
- Market research
- WordPress
- Email marketing
- Copywriting
- Search engine optimization (SEO)
- YouTube marketing
- Social media marketing like Instagram, Facebook, Twitter, Pinterest
- LinkedIn marketing
- App Marketing
- Google ad words
- Facebook ads
- Google Analytics
4. Upgrad
upGrad offers a digital marketing certificate that will boost your career with a dynamic digital marketing program. The course includes five live projects. The learners are also offered 15 case studies throughout the course. A capstone project tests your newly learnt digital marketing skills after which you will receive a certificate of completion.
This program is for everyone from freshers to traditional marketers to entrepreneurs. This course works by providing two tracks that you can choose from, the executive track or the management track, and the duration of both is 22 weeks. This is one of the most versatile digital marketing courses in Nepal.
The eligibility criteria for this course is a bachelor’s or any equivalent degree. The course is priced at 1,79,000 INR.
CURRICULUM
Executive track:
- Fundamentals of marketing: Journey from traditional marketing to digital marketing
- Customer centricity
- Digital marketing channels and metrics
- Designing and building a web-owned presence
- Blog creation
- SEO
- SEM
- Display advertising
- Social media marketing
- Email marketing
- Content marketing
- Web analytics
- Defining a robust marketing strategy
- Capstone project and e-commerce Boot Camp
- Soft skills
Management track:
- Fundamentals of marketing
- Digital marketing channels and metrics
- Designing and building a web-owned presence
- SEO
- SEM
- Social media marketing
- Display advertising
- User nurturing: email, re-marketing, lead qualification
- Content marketing
- Web analytics
- Defining a robust marketing strategy
- Planning digital marketing resources
- Capstone project and e-commerce Boot Camp
- Soft skills
Recommended Reads:
- Digital Marketing Courses in Malaysia
- Digital Marketing Courses in Greece
- Digital Marketing Courses in the Philippines
- Digital Marketing Courses in Nigeria
- Digital Marketing Courses in Vietnam
- Digital Marketing Courses in Ghana
5. Digital Scholar
Digital scholar offers India’s first premium agency-styled digital marketing learning institute to become the best digital marketer using a six-month interactive training session which includes four months of classroom and two months of online classes. The course offers 20+ certifications and a guaranteed internship upon completion of the course.
There is also a hundred percent placement assistance along with feedback sessions. There is also one-year access to all the course materials as well as a community app. Multiple certificates are also provided such as a search ads certification, Google display ads certification et cetera.
The course is a combined course containing both classroom as well as online classes and it is priced at 69,999 INR.
CURRICULUM:
Classroom curriculum:
- Digital Leader Mindset
- Social Media Management
- Instagram for Business
- LinkedIn Marketing
- Landing Page
- Automation
- Facebook Ads & Instagram Ads
- Content Writing
- Website Building
- Search Engine Optimization
- Search Engine Marketing
Online Training Course Curriculum:
- Digital Design Mastery
- International Freelancing
- Affiliate Marketing
- Task-Based Internship (Optional)
+
Pre-recorded Curriculum
- Email Marketing
- Copywriting
- SMS Marketing
6. IIDE
IIDE offers a digital marketing master’s program, which is a four-month, completely online course. The course highlights are that it offers artificial intelligence-based mock interviews, a hundred percent placement assistance, 20+ digital marketing tools as well and a dedicated hiring portal. There are one-on-one mentoring sessions and the syllabus is curated by industry pros.
The course is suitable for freshers and beginners and helps you build a strong foundation in the field of digital marketing. Several live projects are also included in the course curriculum. Small business owners and influencers would also greatly benefit from this course curriculum.
There are no specific eligibility criteria and the course is priced at 1,15,000 INR.
CURRICULUM:
- Foundation in digital marketing
- Search Marketing
- Social marketing
- Growth and analytics
7. DSIM
DSIM conducts certified digital marketing. Masters course where you will learn from 44 modules that will cover all the basics of digital marketing. On completion of the course, you will receive 14 certifications from various platforms like Google, Facebook, and HubSpot. The course is suitable for people from all walks of life like students, professionals, and business owners.
The course provides 130 hours of course content. There are also various assignments that you have to submit throughout the course and these assignments will ensure that your foundation in digital marketing is strengthened further. The duration of the course is 4 to 6 months. This is one of the most extensive digital marketing courses in Nepal.
There are no defined eligibility criteria for the scores and it is priced at 49,900 INR +18% GST
CURRICULUM:
- Getting Started with the Course
- Website Development & Designing
- Search Engine Optimization
- Search Engine Marketing
- Social Media Marketing
- Email Marketing
- Inbound Marketing
- Web Analytics
- E-commerce Marketing
- Facebook Marketing in association with Facebook
- Content Marketing in association with LinkedIn
- Media Buying & Planning
- How to Become a Freelancer in Digital Marketing
- Integrated Digital Marketing Strategy
- Adobe Analytics
- Lead Sourcing
- WhatsApp Marketing
- Quora Marketing
- Google Tag Manager
That was an in-depth, extensive view of the best digital marketing courses in Nepal. We hope that through these courses everyone can find something suitable for them and kickstart a career in this enterprising field of digital marketing.
8. Digital Vidya
Digital Vidya offers a certified digital marketing master course for entry-level digital marketing jobs and freelancing. The course duration is 4 to 7 months and the mode of delivery is completely online. This course covers all the digital marketing techniques and provides around 13 industry certifications.
The students get to learn from top trainers and all the sessions are interactive and practical. The course also comes with job interview assistance and a dedicated placement cell to assist students with finding jobs after the completion of the course.
The course is priced at 49,900 INR +18% GST.
CURRICULUM
- Website development and designing
- Fundamentals to marketing
- Search engine optimization
- Social media marketing
- Email marketing
- Inbound Marketing
- Web analytics
- Affiliate marketing
- Podcast marketing
- E-commerce marketing
- Media buying and planning
- Content marketing
- Facebook marketing
- Whatsapp marketing
- Advanced SEO
- Marketing Analytics
- Google tag manager
FAQs
How do I select a good digital marketing course?
You can compare the curriculum of the courses with one another and compare it to try and find out what best suits your needs and your expectations of digital marketing. Checking out reviews is also another good way to find out which one might suit you the best.
Do I need any previous knowledge of digital marketing?
For most of these courses, the eligibility criteria is a bachelor’s degree in any field. So no, you do not need any previous knowledge of digital marketing. You only need to be interested in this field to pursue these digital marketing courses in Nepal.
What is the scope for digital marketing courses in Nepal?
As we have seen earlier in this article, the scope for digital marketers is at an all-time high. It is one of the most in-demand jobs at the moment as every company needs a digital marketing team. So by taking these digital marketing courses in Nepal, you can kickstart a good career in digital marketing.