Learn New Business strategies of Digital Marketing and grow your career or business with, the best Digital Marketing Courses in Kandivali. Want to know the top institutes of Digital marketing? Want to know about the top 5 Digital marketing courses in Kandivali? What is Digital Marketing? What are the benefits of digital marketing? Why it is important to learn the skills of digital marketing? The below article can guide you in choosing the best institute of digital marketing courses in Kandivali.
The word, Digital Marketing is a combination of two words is Digital & Marketing. Digital indicates internet or electronic devices & marketing we all know. Digital Marketing together word itself says that it is marketing efforts using internet & electronic devices. Simply posting is not digital marketing.
The process of marketing products or services through digital platforms using computers and networking systems is known as Digital Marketing. Digital Marketing includes 8 types that play a major role in the whole process.
Types of Digital Marketing:-
There are 8 types of Digital Marketing:-
- SEO – Search Engine Optimization
- SEM – Search Engine Marketing
- SMO – Social Media Optimization
- SMM – Social Media Marketing
- Content Marketing
- PPC – Pay-Per-Click
- Email Marketing
- Influencer & Affiliate Marketing
- SEO
SEO stands for Search Engine Optimization. SEO plays a very important role compared to other types of digital marketing. Basically, whenever you search on Google or any other search engine you prefer gathering information on the sites shown on the first page of the search results and you do not even go for the second and third page of results.
So, it is very important that your website or your client’s website is ranking on the first page of search results. Now, the process of ranking the website is nothing but Search Engine Optimization. SEO includes many technical things like keywords, the architecture of the website, and UI.
In simple words, if you have your website or blog and if you want to rank it on Google or any other search engine then you need to run on SEO meaning you will have to optimize your website or blog through which it will rank better on search engine.
For example, if you have any product or service and it is showing on the 2nd or 3rd page of search results then there is a rare chance of people visiting your site and less number of people visiting your site will result in a low sale or no sale.
But on the other side imagine if your site is on the first page of search results then it will generate traffic on your website which ultimately results in increased sales of your product or service. Indirectly, your sales and your online presence are dependent on SEO.
- SEM
SEM stands for Search Engine Marketing. Search engines like Google where you have to do marketing of your website or blog and if it is Paid marketing then it is nothing but SEM. Whenever you search anything on Google or any search engine the first results which you come across in front of them there is ‘Ad’ mentioned which is nothing but Paid advertisements meaning these website owners have paid Google to show their websites on the top of search results.
SEM is a paid service so you have to pay a search engine for ranking your website on top. If you want to run Ads on Google then you will have to use Google Ads which is a platform through which you can run ads on Google as well as YouTube. Also, here Google Analytics helps out in tracking your website traffic.
- SMO
SMO means Social Media Optimization. The way you optimize your website, you also need to optimize your social media platforms through which your online presence, your brand equity, awareness of your products, and information about your products reaches your target audience. So this whole process is own as Social Media Optimization.
- PPC
PPC is Pay Per Click. The way there is Google Ads through which you can run ads on Google, similarly, there is a PPC platform. PPC means Pay Per Click. The number of clicks on your website through your ads that much you have to pay to Google. So it is called Pay Per Click because the charges are based on per click on your website.
- SMM
SMM stands for Social Media Marketing. If we put our products on social media platforms and market them and get the sale through social media itself then this process is known as Social Media Marketing. You must have seen many e-commerce sellers use social media platforms to market their products. So this whole process of selling a product or service with the help of Social Media platforms is nothing but Social Media Marketing.
Content is the backbone of all whether it is SEO, SEM, SMO, or SMM. Because whether you are optimizing your website, social media, or even marketing your products you need to first refine your content. It is the base of everything. Keywords play a major role in SEO, SEM, SMO, or SMM. These keywords you have to show through your content so ultimately your content is very important.
For example, when you write about your product you mention specifications, features, how to use, benefits, etc. which is nothing but content and the way you will market that product is basically content marketing. In simple words, the marketing of products or services with the help of content is called Content Marketing.
- Email Marketing
Email marketing means using emails for marketing your brand or to spread awareness about your product or service. Through emails a business relationship is maintained, a personal connection is built so today also email marketing is used a lot.
- Influencer & Affiliate Marketing
Influencer marketing means if you have any friend base, followers or subscribers then you can easily do email marketing or directly do marketing. For example, you must have seen generally celebrities post some products on their social media platforms, and that products sell very quickly in the market so this type of marketing is called Influencer marketing.
Affiliate marketing means you sell any particular product of any particular company through your social media platform you get some commission for the same. Just for example if you are selling through Amazon and you are enrolling for their affiliate program then you get a product link which when you post on your social media and the more the people click on your link or buy that product then you get paid for that.
You must have noticed who all are YouTubers they generally put a link in their description saying that you can go on the link below to purchase this product and you go on the link that is nothing but affiliate marketing.
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Benefits of Digital Marketing:-
- You can target your ideal buyer
Using Digital Marketing you can target your ideal buyer. If you belong to the health industry you can target people who are health conscious or if you are from the education industry you can target people who belong to this field or who are students. You can target people on the basis of age groups, city, country, education, job profile, business, or interest.
- Cost-Effective
TV ads charge 1 to 10 Lakhs just for one ad which is hardly 10 to 30 seconds in length. This amount can also go up to crores. On the side when we talk about digital marketing it is much more cost-effective as compared to traditional marketing. In digital marketing, you can market your product within your budget and also target your ideal buyer, city, or educational profile.
- Measurable
Many things can be measured using Digital marketing. For example, if you are distributing brochures you don’t know how many people have read, how many people have received or how many people have taken interest in it. Even if you talk about TV Ads you do not know how many people have seen the ads or how many people are interested in them.
In this case, you cannot perfectly measure how many people have seen your ads or read your brochures. But on the other side in the case of digital marketing, you can measure how many people have seen your post, who has actually liked your post or ads, who has reacted to it.
Basically, you can measure your website reach, website click, post likes, post share, post reach, and also conversion rate. You can also check audience retention rate, also from which country or city, and also on what time they visited. Each and everything you can measure and that is the best part of digital marketing.
- Global Reach
The best part of digital marketing is you can reach the whole Globe sitting in one small city. You can sell your product anywhere to anyone all over the world through digital marketing. If you are in India, you can sell your product to USA, Europe or UK, or anywhere in the World easily.
- Personalized
If anyone visits your website and puts a query through a form then you can get their details like contact, email Id, name, etc. Also, if they buy the product from your website you will have track of it as well as you will have the details of the buyer. Through this, you can contact them, message them on their birthdays and give them personalized offers. So through digital marketing, you can give a personal touch to your audience.
- Improved Conversion Rate
Conversion Rate is the number of people who actually buy your product out of the total number of people visiting your website. For example, 100 people visit your website out of which 10 people buy your product. Your conversion rate is 10% in this example. So, you have one more chance to convert that 90 people.
You must have noticed that whenever you search for any product on Amazon or Flipkart after that you will start seeing ads, emails, or messages of the same product. This process is called retargeting and remarketing means Amazon and Flipkart have your all data and they are approaching you so that you buy that product. This process is used for improving the conversion rate.
- Social Media Marketing
The process of selling a product or service with the help of Social Media platforms is known as Social Media Marketing. As we know the majority of people are active on Social Media so this is the best way to reach your audience.
Drawbacks of Digital Marketing:-
There is only one drawback of Digital Marketing that it is time-consuming. It takes time. You will have to be patient in doing digital marketing. It’s not that you have launched today and the next day you will start having traffic on your website or receive orders. It will take time and slowly it will grow. But once it grows it will give you vertical growth in your business.
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Why is it important to learn Digital Marketing?
If you want to do digital marketing you will have to focus on learning and you will have to take pieces of training from the experienced person with daily practical experience, you can grow your skills in digital marketing. Because if you do not have these skills you will not able to market your product or service. You will not be to use all tools that are necessary for digital marketing.
How to choose the best institute for doing Digital Marketing courses in Kandivali?
The first thing you need to check is the modules inside the course. It is not about the number of modules it is about the detailed explanation in each module. You should see that you are been trained in the depth of every little thing. Also, check whether the faculties who will be training you are experienced or not.
The second important thing you need to check is whether you will get hands-on practice or not. Try doing a course that provides an opportunity for an internship. Because digital marketing skills grow along with your experience. Another thing you need to check is fees.
You have to check according to your budget and as well as it is worth it or not. Don’t think that high fees mean the course is good. You need to check all parameters before going for any course.
Top 5 Digital Marketing courses in Kandivali:-
1. IIM Skills
If you are looking for an online course then IIM Skills are the best digital marketing courses in Kandivali. They offer a detailed course on digital marketing with all modules covering all topics which are required in learning digital marketing. They have all experienced faculties which will train you with practical examples for your better understanding. Also, you will get an opportunity to do work during your internship and this will have a fixed stipend for 2 months.
Benefits of Digital Marketing Courses in Kandivali with IIM Skills:-
- A detailed explanation of the subject
- Training from experienced faculty
- Practical Assignments
- Paid Internship & fixed stipend
- Certificate
- Placement & interview support
- Launch your Podcasts
- Launch your YouTube channel
- Do affiliate marketing
Course duration:- 5 months training including 2 months of paid internship
Other Courses
2. i-Strategist Institute
i-Strategist offers a wide range of different courses. A digital marketing course is also a part of this range. They have different programs like Masters, Diploma & Short term Certification. In the case of the Master’s Program, the course consists of 320+ hours. Total 8-month program it is. They have live training sessions and 3 certifications.
Also, you will get to learn about new tools through this course. i-Strategist Institute ranks in the top 5 for digital marketing courses in Kandivali because they provide Master’s digital Marketing courses in Kandivali which is very valuable in terms of a job opportunity.
Recommended Read: Digital Marketing Courses in Bandra
3. Digital SpeedX
Digital SpeedX is also one of the top 5 digital marketing courses in Kandivali. It is the best course if your purpose of doing the course is just a job because they give good guidance and support in terms of placement. Their faculties will explain the subject from a basic level which is helpful for students to understand easily.
Key points for this course:-
- Best for Placement
- Good Faculties
- Teach from basic level
- Android development
4. Laqshya Institute
Laqshya is one of the best digital marketing courses in Kandivali. It is a course that includes all 8 types of digital marketing from a basic level.
Below are some benefits of doing this course.
- Course modules are made by experts who have market experience
- Deep learning
- Learning with all updated software
- Students assessments
- 100% placement support & guidance
- Study material & presentation
Recommended Read: Digital Marketing Courses in Andheri
5. Proideators Institute
Proideators is again an institute which provides facility of Masters Course which can add one more star in your career. Classroom training and online classes are available with Proideators. Masters Course includes 31 modules and provided 100% job opportunity with top companies.
FAQs
1. What is Digital Marketing?
The process of marketing products or services through digital platforms using computers and networking systems is known as Digital Marketing.
2. What are the types of Digital Marketing?
There are 8 types of Digital Marketing:-
- SEO – Search Engine Optimization
- SEM – Search Engine Marketing
- SMO – Social Media Optimization
- SMM – Social Media Marketing
- Content Marketing
- PPC – Pay-Per-Click
- Email Marketing
- Influencer & Affiliate Marketing
3. Which are the institutes available for Digital Marketing courses in Kandivali?
There are top 5 institutes for Digital Marketing courses in Kandivali which are IIM Skills, i-Strategist Institute, Digital SpeedX, and Proideators Institute.
Conclusion
The above listed 5 institutes are the top 5 institutes of digital marketing courses in Kandivali. Any individual looking for a career or to grow his or her business with Digital Marketing should check out these courses. Digital Marketing is a very important field with career prospects as well as for entrepreneurs.