Trivandrum has been a center to numerous educational and research organizations, including those in the field of Information Technology(IT), which has opened up the virtual space and greatly increased the scope of pursuing courses like Digital Marketing, Content Marketing, and so on. If you want to have an in-depth knowledge of SEO workings but have no idea where to begin, this article will help you find the right institutes that offer an SEO course in Trivandrum and get you started in this field.
Let us take a hypothetical situation and assume that you are a food blogger. You are passionate about food and have put up various recipes on your website. And you want people to discover your website and read your blogs, but are your content does not rank on the first page of the search engines even after putting in a lot of research and doing everything right. There can be many causes as to why your website might not have been ranked high. They are listed below:
- Your competitors have better content than yours: There could be other bloggers who also write in the same category. They could have been writing longer than you and have more content, more blog posts, and more pages for the search engines to rank.
- There is improper usage of keywords: Keywords are the commonly used phrases that people put in the search engines to look through various results available. A lack of research in keyword generation can lead to your content being the needle in the haystack of the internet to find.
- Poor link-building practices: It refers to the illicit practices to get your website on the first page, which are seen as a violation of the web laws.
- Webpage Loading Time: The loading time of your webpage might be slow which can ruin the overall experience of a visitor on your site. A search engine’s priority is for its users to have the best user experience and therefore, might shift your webpage into the backwaters of the internet.
Other factors that result in a bad user experience are
- Spam content
- Irrelevant ads and pop-ups
- Unresponsive site
- Your website is de-indexed by mistake: The search engine needs access to all of the blog posts on your website to be able to rank it accordingly.
- Location of Servers: The ranking of content also depends on the server location. A website that has its server located in Hong Kong will not rank much higher when searched for in the US. Therefore, selecting an area-specific domain is essential.
The role of Search Engine Optimization is vital in removing the above-mentioned obstacles for your site to gather more organic search results. Let us find out more about what it is and all does it comprises.
What does SEO mean?
SEO is an acronym for Search Engine Optimization. It is a practice that enhances and attracts organic traffic to the website on which it is implemented, hence making it rank higher in search results. Let us take an example of an essay competition being conducted. A hundred students put up their names for participation.
The evaluation of the essay is to be done based on the relevancy of the content, suitable titles, logical structure, and so on. The essay that fulfills all these conditions will be declared as the winner. SEO uses somewhat similar criteria to rank content on the internet such as engaging content, suitable title tags, URL, header tags, meta description, responsive design, and site speed.
Google’s Criteria For Website Ranking
Google has been the most popular search engine for quite a while now, and there is a reason behind it. Its algorithm is efficient and delivers the most accurate results put into the search bar by the users. It follows three basic steps to rank a website, namely-
Crawling: It refers to the process carried out by search engine(in this case, Google) bots. They scan the entire website and copy its content and bring it back to Google’s servers where it is stored.
Indexing: Once the web pages are scanned for content, they are ranked accordingly. An un-indexed website will never be visible even if anyone searches for it.
Ranking: When a user types a query on the Google search engine, the most relevant websites (from the index) will appear on the search result based on multiple factors like user’s location, language, user experience, etc.
Recommended Read: SEO Courses in Surat
Types of SEO
If we want to rank a particular keyword on Google, then we will apply Search Engine Optimization. There are two strategies to implement SEO, namely:
1. On-page SEO: It is the process of optimizing elements in your website itself. There are certain elements on your website and web pages that are needed to be taken into account. Some of these elements are-
- Header Tag
- Meta Description
- Title Tag
- Keyword Research
- Keyword Usage
- Internal Links
- Site Maps
- Keyword Research: Keyword research is very essential when it comes to SEO. It is a practice where you choose the primary and secondary keywords around which the meta tags will be based on. The primary components to keyword research are based on:
- The number of times a phrase is searched for i.e. search volume
- The competition for similar keywords
- Exact match
There are also many keyword research tools available online for keyword generation and analysis. If you are just getting started with blogging, you should use low competition keywords and a mixture of long-tail(containing 4 or more words) and short-tail keywords(containing 3 or fewer words).
For example, if you want to write about the availability of an SEO course in Trivandrum, then based on the volume search and competition, your primary keyword becomes SEO course in Trivandrum or “SEO training in Trivandrum” The higher this keyword ranks your content, the more traffic you get on your webpage.
- Title Tag: It is a vital factor for the on-page SEO and is displayed as a header title element displayed on the search engine result pages(SERP).
In Google’s search results, the first 50-60 characters of the title tag are displayed i.e. the title of your article about SEO course in Trivandrum will be truncated by Google if it exceeds the mentioned character limit.
This tag not only summarizes the content of the website for the visitors but also influences the click-through rates or CTRs.
- Meta Description: It is a brief description of up to 155-160 characters that summarizes the content of a webpage. They are visible in the SERPs too.
While the title tags have a lesser description, a meta description gives the users more understanding of what your webpage has to offer them. A search for an SEO course in Trivandrum will yield a short description underneath the title tag.
- URL Structure: URL is an acronym for Uniform Resource Locator. Putting in SEO-friendly URLs will help the visitors understand what your webpage is all about. The URLs ranking on the first page of search engine results is likely to have a more user-friendly experience than the low ranking ones.
Poor URL structure is a big issue in SEO which may result in a lower ranking, because not only does Google not recognize the URL as relevant, but the user may not want to click at all.
- Header Tags: Header tags are the HTML tags that are used to identify headings and sub-headings of your content. The hierarchy of the header tags goes from H1 to H6. H1 is for the main heading of a page, the H2 tag is a sub-heading of H1 and H3 is a sub-heading of H2, and so on.
For example, if the article is about the institutes offering an SEO course in Trivandrum, then Google checks whether the keyword is present in H1 and H2 format and then displays it on the result page.
- Internal Linking: It is a hyperlink that goes from one page of your website to a different page of your website. Internal linking ensures that the visitor does not have to go to the navigation bar, again and again, to look at other pages of your site. It also helps Google index all the pages of your website in its search results.
These links are useful in spreading link equity too i.e. both the websites get promoted simultaneously. For example, an article about an SEO course in Trivandrum can be linked with other closely related topics such as “Free online SEO courses” or “internationally recognized SEO courses” etc.
- Keyword Usage: When a search engine crawls a website, it uses NLP (Natural Language Processing). Using the NLP helps the search engine to look for both content and keyword. For example, while searching for an SEO course in Trivandrum, people can also search for other approximate phrases.
While planning a keyword, you can also look at other most commonly used phrases listed along with the keyword of your choice that is synonymous with it. This way, even if people will not search for the exact keyword you used, they would still be able to see the content written by you.
- Sitemaps: Sitemaps are the hierarchy list of a website. It is designed to help both users and search engines to comprehend the structure of a website. There are two types of sitemaps, namely HTML sitemaps and XML sitemaps. HTML sitemaps are designed for humans whereas the XML sitemaps are for the crawlers to read and scan. After optimizing the pages on your website as much as possible, it now turns to set up off-page SEO.
2. Off-page SEO: Off-page optimization is the process of linking or promoting your website using link building. The website will gain more credibility, trustworthiness, and authority as a result of this. External links are used for this purpose in off-page SEO.
The process of building links to your website involves linking from other websites to yours. Both the referral traffic and the website’s authority are increased in this manner.
A few advantages of applying off-page SEO techniques are:
- Increase in traffic
- High domain authority
- Better credibility
- Increase in the page rank
- Increase in brand awareness
The two critical strategies in link building are high-quality content creation and off-site engagement. It is a win-win situation for you and the blogger you are collaborating with as both your content will be promoted.
Recommended Read: SEO Courses in Lucknow
Do’s and Don’ts of SEO
Despite being widely used, search engine optimization still has some pros and cons that need to be kept in mind. They are as follows-
| Do’s | Don’ts |
| Opt for white hat techniques | Do not opt for black hat techniques |
| Get backlinks from relevant sites | Avoid backlinks from irrelevant sites |
| Use keywords in your titles and tags to rank high in search engines | Do not duplicate title on multiple web pages |
| Write engaging and latest content | Do not copy other websites content |
| Do keyword research | Avoid keyword stuffing |
| Build internal links to your website | Do not build sitewide backlinks |
| Wait for a while as it takes time for the content to be ranked | Avoid building backlinks only to your website’s homepage |
| Make your websites mobile-friendly and user-friendly | Avoid over-optimizing of anchor text |
Top 9 SEO Course in Trivandrum
1. IIM Skills
The Delhi-based agency also offers an advanced SEO course in Trivandrum along with 8 weeks of paid internship. During the course, weekly assessments are carried out in the form of practical assignments. The learners are certified after going through a final test. There is a lifetime of access to numerous SEO tools and guidance from the IIM alumni mentors.
Class mode: Online
Course Duration: 1 month
Course Modules:
- Introduction to SEO
- Setting Up the Right Niche
- On-page SEO
- Off-page SEO
- Technical SEO
- Search Console
- Google Analytics
- Reporting in SEO
- Bonus Module
Placement Assistance: Yes
Suitable for: Aspiring and established content writers, job seekers, business owners, and working professionals
Other Courses
2. Digital Trainee
Digital Trainee is a digital marketing institute in Trivandrum that focuses more on practical knowledge than relying on theory. The syllabus is designed in such a way that it covers over 50 modules of advanced digital marketing, including SEO, which has international recognition.
Every learner is provided with a free domain and hosting and access to LMS(Learning Management System) which contains all the relevant information in the form of study material, assignments, training videos, quizzes, etc.
Class mode: Offline, Online
Course Duration: 2 months
Course Modules:
- Introduction to SEO
- Introduction to Google Search Console
- Content Marketing
- Local SEO
- Google Analytics
- App Store Optimization.
Placement Assistance: Yes
Suitable for: Marketing professionals, students/ college pass-outs, web designers, and developers.
3. Areva Digital
Areva Digital is another institute that offers an SEO course in Trivandrum apart from other courses such as Advanced Digital Marketing, Affiliate Marketing, Search Engine Marketing, Social Media Marketing, and Inbound Marketing guided by expert faculty with years of experience.
Class Mode: Online, Offline
Course Duration: 80 Hours
Course Modules:
- Overview of SEO basics
- How Search Engines work
- Keyword Research and Competitive Analysis
- On-page optimization (content and technical SEO)
- Off-page SEO
- Long Term Content Planning
- Measuring SEO effectiveness
- SEO in e-commerce
- Google Business Listing
- Mobile SEO
- Google Analytics
- Google Tag Manager
Placement Assistance: Yes
Suitable for: Freshers and Jobseekers
Recommended For Readers: Digital Marketing Courses In Surat
4. Institute of Digital Marketing(IDM)
IDM has a one-month course in the basics of SEO and is also in sync with the current marketing trends and patterns. It also consists of dedicated online classes for SEO training in Trivandrum with flexible timings and lifetime access to the course material provided. The learners are constantly updated through emails during and after the course ends. Learners are also assisted with finding a hands-on project for practical experience.
Class Mode: Online
Course Duration: 1 month
Course Module:
- Basics of SEO
- On-page optimization
- Off-page optimization
- the study of Search Engine algorithms
Suited for: Web designers, digital marketers, bloggers, business owners, marketing enthusiasts, website owners, writers, and web professionals.
Recommended Read: SEO Courses in Ambala
5. Techbound
While Techbound does not offer an SEO-specific course, it does provide internet marketing services as an agency to the clients as well as training in digital marketing to the learners, which consists of a whole module dedicated to SEO. The classes have flexible timings along with individual training from an experienced faculty that follows a tailored curriculum and offers lifetime support.
Class mode: Offline
Course Duration: 180 Hours
Course Modules:
- SEO basics
- On-page optimization
- Off-page optimization
- SEO Updates and Analysis
Placement Assistance: Yes
Suitable for: Freshers seeking a job, entrepreneurs, and established professionals
6. Extreme Media
Extreme Media is a web designing and digital marketing agency that offer SEO course in Trivandrum. Along with that, it also focuses on other aspects of marketing such as advertising and branding, software development, e-commerce, and mobile-friendly audience engagement.
Class mode: Offline
Suitable for: Job seekers, Business Owners, Working Professionals, IT professionals, Freelancers, Web designers, WordPress developers, Bloggers, and Content Writers.
7. Coursera
The free-of-cost virtual course runs on a self-paced schedule as per the learner’s choice. The assignments are graded along with feedback from peers. The content of the course is specially curated by experts from the University of California.
Class mode: Online
Suitable for: Beginners and professionals
8. Udemy
This is how Udemy differs from its competitors; by offering not one but numerous courses on SEO taught by experts worldwide at affordable prices. The courses are up to date with the latest trends in the world of marketing. Learning objectives for every module are clearly defined along with certification at the end of the course.
Class mode: Offline
Suitable for: Beginners and professionals
9. Simplilearn
The course offered by Simplilearn promises 8 times more interaction with industry experts and more than twenty real-life-based projects for a professional experience. Learners can have their course fees returned to them under the “100% Money-Back” guarantee if the course does not live up to the mark.
Class mode: Online
Suitable for: Beginners and professionals
Frequently Asked Questions
1. How can I get a degree in SEO?
There is no such thing as a degree in SEO. But SEO specialists can also earn a master’s degree in BS in Business Administration with a Digital Marketing Concentration, BS in Internet Marketing, BS in Computer Science, BA in Communications, and BS in Information Technology.
2. How quickly can I learn SEO?
As simple as the acronym sounds, SEO is a vast topic that needs to be covered in bits and pieces. Hands-on practical experience helps a lot. You might not be able to cover everything in one month, but a basic understanding of the concept can be developed.
3. Does SEO offer good career opportunities?
Yes, it offers good career opportunities. As the digital space grows further, the career scope in the field of SEO looks more and more lucrative. There is no lack of businesses that demand a boost in their brand visibility by utilizing the best SEO practices.
Conclusion:
In a world where digitalization grows at an exponential rate, SEO has become a handy tool to promote a variety of content. Not only does every single SEO course in Trivandrum mentioned above teach us how to turn it into a valuable commercial tool to be utilized to promote businesses, but it also encourages creators everywhere to put their content on the internet for the world to see. It can be treated as an impartial ground where everyone can have a chance of learning, growing, and making a name for themselves.