Interested to learn SEO? Looking for SEO courses in Lucknow? Wanted to pursue your career as an SEO professional? This article will guide you or provide you with details about SEO and help you find the best institutes or online platforms which offer the best SEO courses in Lucknow. There are many SEO courses in Lucknow that offer professional SEO training that helps you secure great opportunities in the field of digital marketing. Lucknow is the prominent center for many educational and research organizations.
There are many IT and digital marketing training institutes in Lucknow which offer advanced training and job opportunities in the field of online marketing. SEO programs offer the best quality training from experts and provide 100 percent placement opportunities.
SEO is an excellent career choice as there is a huge demand for SEO services. In these days of e-commerce, people are more dependent on the internet. Most of the businesses happen on websites. People learn many new things through the internet. Online shopping sites have been increasing.
If we have any queries regarding anything nowadays, we mostly depend on search engines like google. If we type any questions, we get thousands of answers. Do you know how Google and other search engines operate? There is great effort and technology behind how results appear when you search for a query. Let’s discuss this in detail.
What is SEO?
SEO is expanded as Search Engine Optimization. We can define SEO as a technique that helps your website to rank higher on the search engine results page. SEO improves the quality of a web page through keyword research, link building, content, social networking, website optimization, etc.
SEO mainly focuses on organic results. An increase in traffic to a website is mainly done by SEO. SEO helps your website be visible when people search for a particular product or service which your website provides. SEO improves your rankings with the help of different techniques.
The real effort of an SEO expert lies in optimizing your site and making it accessible to a search engine thus achieving the goal of your site ranking on the top of the results page. SEO is one of the branches of digital marketing which develops a brand image or visibility for your company.
Scope of SEO
Nowadays people prefer online shopping as it saves time and energy. More e-commerce sites are evolving day by day. In this online world, any company should face competition and need to succeed. Every business needs digital marketers to attract customers to their sites. Hiring an SEO professional or expert helps businesses or companies to optimize their online presence.
SEO in India emerged as a great career option. Demand for SEO is increasing worldwide. Usage of online applications and an increase in searches on mobiles also create the demand for SEO. According to a study, 27% of people (or 1 in 4 people) discover and install apps from search engine results.
According to the Times of India, digital marketing areas such as Search Engine Optimization, social media, and Analytics will create more than 1.5 Lakh jobs with the salary range of Rs 4.5-5.5 Lakh in the coming years. Updating your skills is also quite important to face challenges in this field of online marketing.
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Skills required to become an SEO professional:
Any profession or job needs a few important and basic skills to succeed. An SEO expert needs the following skills:
Critical thinking and Analytical skills –
- An analytical mind for reasoning, evaluating, problem-solving, and decision making.
- Identifying the problems and finding the solutions.
- Organizing the information or data.
- Understanding how a search engine works and finding out what works best for your site.
Speaking and Writing skills–
- Ability to convince the clients
- Ability to do keyword research
- Managing the content according to the search intent.
Technical and Programming skills–
- Basic word-press and HTML
- Basics of web designing
- Web hosting experience
- Marketing knowledge
- Proficiency in technical terms
- Useful at the time of interviews
- Convincing and explaining things to clients
Creating content-rich sites–
- Learning to write effective content
- Need diverse writing skills
Ability to use SEO tools–
- Knowledge about SEO tools is a compulsory skill. Tools help you provide data about your website. Basic Tools used are google search console, google analytics, etc.
- Helpful for keyword research
- Improve your rankings,
- Track your performance
- Keyword research skills,
- Ability to study SEO techniques
- Understanding target audience
Social media skills–
- Ability to connect with your audience through social media channels like Facebook, WhatsApp, YouTube, Twitter, etc.
- Increase brand awareness
- Using infographics
SEO professionals need to adapt to the latest SEO trends. Some skills are attained with training and experience.
Types of SEO
SEO is one of the most helpful techniques which will increase your rankings on google. These can also be called different strategies used by SEO experts to improve your website rankings on the search engine results page (SERP).
- On-page SEO:
Also called on-site SEO. It is basically working and making necessary changes in your website in terms of keywords, content optimization, site speed, internal links, etc. It is understanding the content of your website and making required changes.
Adding high-quality content to the site helps your site to be unique and drives more traffic to your site. Adding meta tags, using HTML tags are some of the on-site practices.
It can be simply defined as all things which are done outside your website. Off-page SEO is mainly focused on link building, for example, getting high-domain websites to link back to your site. Social media marketing, guest blogging, backlinks are some of the off-page practices.
- Technical SEO
It deals with the technical aspects of the website. This SEO technique is performed by helping search engines to crawl your website and index the site. It mainly focuses on improving website speed, the structure of the site and the site should be mobile friendly as most of the searches nowadays happen through mobiles. Creating an XML sitemap is one of the aspects of technical SEO.
- Local SEO
This method of SEO focus on a specific area of search. It improves your rankings in a particular area or community. So that products or services will reach the right target customers. Including a specific area or locality on site or pages is one of the local SEO practices.
It refers to SEO optimization techniques that abide by google search engine guidelines. This technique gives you high rewards in the long run. ex. getting links from high domain sites, doing extensive keyword research are some of the practices.
This method of SEO does not stick to the search engine guidelines. Ex: keyword stuffing, paid link building, cloaking is some of the practices followed under black hat SEO. Using such methods results in banning or penalizing your site.
- SEO creates long term value to your business
- The number of customers will increase through SEO
- It creates brand awareness
- Trustworthy and credibility of the site
- Target audience and targeted traffic
- Generate quality leads
- Better user experience
- High conversion rates
- Improves the speed of your site
- SEO trainer
- SEO executive
- Link builder
- SEO analyst
- Sr SEO executive /expert
- SEO content writer
- SEO lead team leader
- SEO consultant
- SEO manager
What is a search engine?
A search engine is a software program or tool is used to search information required based on users’ queries. Search engine tool helps users locate information on the worldwide web (www)or the internet. Thousands of websites are available online, search engine application crawls and searches a database of information based on users’ queries.
With the help of a search engine, one can find or search for images, videos, web pages, etc. You can get all the information from the search engines. Nowadays people rely mostly on search engines for information.
The information appears when a specific keyword or phrase is typed in the search box. Search engines are working on basis of unique algorithms.
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Tools used for SEO
Investing in the right tools will help you to do smart work. SEO tools reduce your efforts and improve your performance.
- Google search console – All in one SEO software
- Moz Pro – Boost your rankings
- SEM rush – For competitive analysis
- Screaming frog – Improves on-site SEO
- Site liner – Duplicate content checker
- Answer the public – To discover the topics
- Ubersuggest – Free keyword analysis
- WooRank – For SEO audit
- Fat rank – Check keyword rankings
- Google analytics – Understanding customers
- Ahrefs – For backlink data
- Google Trends – For trending topics
Top 10 SEO Training Institutes in Lucknow
Rank# 1. SEO Courses in Lucknow
1. IIM Skills
IIM Skills is a top-class ed-tech institution that offers various courses in the field of marketing, writing, and finance. Among the list of courses, they provide an Advanced SEO course, which is recognized by the MSME Government of India. The 3-month program with 2 -months of paid internship is a flagship program that caters to SEO skills.
- 4 weeks SEO training course
- 8 weeks paid internship
- 16 hours live lectures
- Practical training
- Weekly assignments
- Free tools worth 20 k -SEO based tools, keyword research tools
- 2 live projects training
- Guaranteed paid internship
- 100% placement support
- Master certification from IIM skills
Other features of the course
- Training with two months internship
- Pursuing your career as a certified SEO specialist
- Launch your SEO agency
- Letter of recommendation
- Placement support
- Complete interview support
- Lifetime support-24*7 online support
Divided into 9 modules
- MODULE 1- Introduction to SEO
- MODULE 2-Setting up the right niche
- MODULE 3-On page SEO
- MODULE 4 -Off-page SEO
- MODULE 5- technical SEO
- MODULE 6 – Search console
- MODULE 7 – google analytics
- MODULE 8 -reporting SEO
- bonus MODULE
- Critical thinking and analytical mindset
- Writing proficiency
- Technical skills
- Thirst for learning
- Communication skills
Benefits of the course
- Learn SEO fundamentals – basic things like how a search engine works
- On-page SEO- learning how to optimize your website
- Off-page and technical SEO -factors responsible
- Keyword research- focus on target keywords
- SEO content-creating optimized content for sites
- Link building- learning about how to create backlinks, internal linking
- SEO tools- technical tools necessary to face challenges
- Keeping up with algorithms- adapting to changes
- Client onboarding- how to pitch new clients
- Embark on a career- helps in pursuing a career as a job, freelancer, or an agency
Tools you will master in this course
Right tools make your work easy and fast. IIM skills offer training on how to use some best tools.
- Google Search Console
- Answer the Public:
- Speed Test Tools:
- Performance Tools:
- On-Page Optimization Tools:
- Off-Page Optimization Tools
Rank# 2. SEO Courses in Lucknow
It offers an advanced search engine optimization program and provides with required skills and training to become a specialist in the field of SEO. It is one of the world’s no 1 online training institutions that mainly provides professional digital skills necessary in digital transformation.
The mission of this e-learning platform is to empower people through digital skills. It provides training in the areas of cyber security, cloud computing, project management, digital marketing, and data science. Apart from this, it offers many other courses.
The courses training is provided by more than 2000 well-trained experts. They mainly focus on the applied way of teaching. Simplilearn is based in three countries San Francisco, California, India.
Key features of the institute
- Learn from industry experts
- Skill-based learning
- Free resources
- Learn anytime, anywhere
Simplilearn provides a search engine optimization course. It provides training in the areas of keyword research, technical SEO, analytics, link building, proficiency with HTML, content marketing.
There are three training options available in this course
- Lifetime access to e-learning content prepared by industry experts
- 25 hands-on projects
- Provide you with 3 simulation test papers
- 24*7 support and learner assistance
Online boot camp
- top industry experts and instructors provide online classroom training.
- 90 days of live online classes
- This can be customized according to needs and requirements
- Learning management systems and enterprise dashboards
- 24*7 support and assistance
Salient features of the course:
- live interaction with industry experts via live online classes
- 20+ real-life industry-based projects
- advanced web analytics
- planning and marketing
- 100% money-back guarantee
Skills attained with this program
- Search engine optimization
- Content marketing
- Web analytics
- Keyword management and research
- Website management and optimization
- URL management
Anyone who wants to improve their SEO skills and become an SEO professional. This course will be helpful for Marketing Managers, Digital Marketing Professionals, Content Writers, Marketing and Sales Professionals, etc.
It is divided into four main parts
- Search engine optimization foundations
- Advanced search engine optimization
- Advanced content marketing
- Advanced web analytics
Tools used in SEO course
Offers hands-on industry projects
It offers industry projects related to keyword analysis and research, SEO structure and planning, website audit documentation, inbound link building, and marketing plan.
SEO exam and Certification
After completion of the advanced search engine program one needs to give an examination after that you will be received a certificate of appreciation.
For details: Contact Toll-Free number
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Rank# 3. SEO Courses in Lucknow
3. Max digital academy
This academy is one of the top digital marketing training institutes which offers core and digital marketing training modules and provides you with great career opportunities. This academy offers an SEO course that enhances your skills and helps in pursuing a career in the field of digital marketing. The training is provided by industry experts and enhances your skills.
Key features of the academy:
- Full-fledged Instructor-led Online/ Offline classes.
- Specialized mentors for different topics.
- Full placement support.
Three-week live online program course
Special features of the course which guides you in the following areas
- Bring traffic to your website organically
- Start your own SEO Agency
- Generate high-quality Leads
- Google Search Console and Analytics setup and maintenance
- Build quality backlinks
- Use of Paid SEO Tools
The course curriculum is divided into 5 modules
- Module 1-Introduction to SEO
- Module 2 – On-page SEO
- Module 3-Off page SEO
- Module 4 – Technical SEO
- Module 5 – Google updates
Extra features or add on’s:
- Limited Period Discount, Pay only ₹ 5499
- Get 3days Workshop of Website Designing
- 10-day training session on link building
- Get practical knowledge of paid tools
- Get some tips to maintain an SEO friendly website
Phone : +91 988 931 1122, +91 951900032
Rank# 4. SEO Courses in Lucknow
It is a renowned training institute in the fields of IT and offers other courses like SAP, Web development, software testing, programming courses, etc.
SEO certification course helps you
- Market Your Products Online on Websites
- Promotion of a brand or a product on social media platforms
- Ranking your website high on Search Engines etc.
Salient features of the course
- Training From Experts
- Affordable Fees
- Learn from Basics
- 80% Practical’s
- Job-Oriented Course – Learn everything from the fundamentals to advanced topics.
- 100% Job Opportunities
- Dedicated Placement Team
- Interview Prepare Sessions
- Resume Building
- Live Projects and Study Material is provided
- Free Demo
Rank# 5. SEO Courses in Lucknow
Anexas is a consulting organization based in Denmark with a wide presence in India and also operating in 50 countries. Anexas is a global network of professionals and organizations serving in a wide spectrum of industries.
Offers services to organizations and individuals in areas of manufacturing, banking, insurance, healthcare, logistics, IT, ITES, telecommunications, and many other services.
Anexas is a leading provider of the following services:
- Six Sigma,
- Project Management,
- Robotic Process Automation,
- Balanced Score Card,
- Data Analytics,
- Business Process Management,
- simulation for process excellence and
- Artificial Intelligence training and Consulting services
- Focus on practical training
- Training on SEO tools
- Placement jobs
- Post-training support
- Training provided with limited no of students
This course helps:
- IT professionals
- Sales as well as marketing professionals
- Content writers
- Mobile App developer
- Digital Marketing experts
- Inbound marketers
- Search engine Marketers
- Affiliate Marketers
The course syllabus includes:
- Search Engine Basics
- Keyword Research
- Off-Page Optimization Techniques (More than 20 off-page techniques)
- SEO Software’s & Tools
- Search Engine Marketing/PPC
- Email Marketing
- Latest Google Algorithm updates
- Basic HTML, PHP & CMS
- On-Page Optimization Techniques (More than 40 on-page techniques)
- Local SEO
- Google Tools like Webmasters, AdWords, and Analytics
- Social Media Marketing
- Online Reputation Management
- Case Study
To learn SEO, you should have basic knowledge of the following things
- Basic knowledge of computer
- About the internet and its usage
- How to search on the Internet
- Read and Write English
Rank# 6. SEO Courses in Lucknow
6. Mojo technologies
One of the best SEO courses in Lucknow offers expert SEO training. Apart from SEO training it also provides training in digital marketing, pay per click, social media marketing, graphic designing. It provides training using the latest technologies and tools. It gives importance to practical knowledge along with theoretical knowledge.
The topics covered in this course:
- On-page optimization
- Off-page optimization
- Google webmaster tools
- SEO Tools
- Bing Webmaster Tool Configuration
- Google Analytics Configuration
- Keyword Analysis Tool
- Competitor Analysis Tool
Advance SEO-2.5 months
SEO crash course-12 days
Rank# 7. SEO Courses in Lucknow
It is a digital school that provides online SEO courses with certification.
- 6 + hours of live classes
- 1+ hours of video lectures
- Practice Tests & Assignments
- Dedicated Q&A Support & Help
Introduction to SEO tools
- Google search console
- Google keyword planner
- Keywords everywhere
- Uber suggest
- Rank math
- Google page speed
- Google mobile-friendly test
Institute gives you a certificate acknowledging that you have completed the course with the required skills.
- Laying the ground for online SEO training
- Keyword research integral part of on-page SEO
- On-page SEO tutorial
- Google proofing your website
- Off-page SEO tutorials
- Google search console
- Black hat techniques
This course is an opportunity to become an SEO professional. The students are placed at top companies like Amazon, media.net, Zomato, Forbes Publicis media, etc.
Rank# 8. SEO Courses in Lucknow
8. SEO training Lucknow
SEO courses in Lucknow are powered by speed technologies. One of the oldest SEO training institutes in Lucknow, it offers the best SEO training, apart from this it also offers web development training, web designing course, mobile app development.
SEO advanced course:
- Limited no of students- 30 students
- Duration of the course- 80 hours
- No of lectures- 60 lectures
- SEO advance certification on completion of the course
SEO basic course:
- Duration of the course-30 days
- 30 lectures
- Certificate of completion
- Basics of SEO introduction
- Importance of SEO
- Search engines
- On-page optimization
- Off-page optimization
SEO tools covered in this course:
- Google Keyword Tool
- Word Tracker
- Keyword Spy
- Keywords Position Checker
- Keyword Density Checker
- Google Analytics
- Stats Counter
- SEO reporting
Rank# 9. SEO Courses in Lucknow
9. Speed technologies
Software company in Lucknow. It also offers SEO services and web development services.
SEO basic course
- One month course
- Training fee-Rs 6000
SEO advanced course
- Two and half month course
- training fee-Rs 9000
- On-page optimization
- Off-page optimization
- Search engine algorithms part 1
- Search engine algorithms part 2
Rank# 10. SEO Courses in Lucknow
- It offers a complete SEO course for beginners.
- Provide SEO fundamentals and the basics of search engine optimization.
- Beginner’s with Little Knowledge of SEO
- Someone who wants to learn the basics of SEO
- Someone who wants to understand the basic concepts of SEO
Benefits of the course:
- Get Good knowledge about ranking in Google and Bing.
- Understand keyword research and how to use keywords effectively.
- Implement a Keyword Strategy.
- Establishing a Domain Strategy.
- Learn about On-Page Optimization.
- Learn About Choosing the Right Content.
- Understand What Search Engines Want.
- Think Like Search Engines!
- In-depth keyword research
- Establishing domain strategy
- On-page optimization
- The power of the right content
- Building trusted links
Details of the course:
- 3 hours on-demand video
- Downloadable resource
- Full lifetime access
- Access on mobile and TV
- certificate of completion
Apart from this Udemy offers SEO courses in Lucknow in the following areas
- Complete SEO training +SEO for websites
- SEO guide to ranking local business websites
- SEO for word press websites
- Beginner SEO to advanced SEO
- Get free traffic to your website with SEO
- SEO link building no:1 SEO ranking tactic
- A definitive guide local business marketing
- SEO optimizations like google SEO, mobile SEO, word press SEO,
- Complete listing optimizing training
- The complete e-commerce SEO store guide
- The complete SEO boot camp
- SEO audit
1. Do you need a degree to learn SEO?
It is not mandatory to have a degree to learn SEO. Passion to work and learn the required skills will make you become an expert in the field of online marketing.
2. What are prerequisite skills to learn SEO?
Possessing some basic analytical, communication, writing, and research skills will help you in understanding customer behavior. Apart from this knowledge of HTML, photo editing creating presentations and reports will help you. Nowadays in this online world knowledge of social media channels will enhance your capabilities in the field of marketing.
3. What are the career opportunities in the field of SEO?
An SEO specialist can work as a search engine marketer, digital marketer, SEO manager, marketing analyst, business marketing consultant, or become an entrepreneur by starting an SEO agency.
SEO is an excellent career choice in recent years as it provides access to diverse opportunities with a decent pay scale. As SEO courses in Lucknow are the best way to find to improve your search engine rankings many companies hire SEO experts to face competition. SEO training in Lucknow provides the required skills and certification to pursue a successful career in this field. As demand for SEO professionals increasing learning and mastering SEO skills from a well-renowned training institute not only helps you learn the course but also guides you in future challenges.