Given the unlimited amount of content present on the internet, it has become important for every content creator to reach as many viewers as possible and turn them into potential clients. SEO is what makes it possible. It makes your content easily accessible on various search engines. With the rise in demand for SEO professionals, we have seen a rise in the number of institutes offering courses in SEO. In this article, we will provide you with comprehensive data on the best SEO Courses in Dubai
What is SEO and Why is it Important?
SEO stands for Search Engine Optimization. SEO is the process of increasing the traffic to a webpage or a website. The word traffic means the quality and the number of viewers to a certain webpage.SEO ranks at the top of the internet which helps an online content creator to get a web page ranked higher in search engines. This in turn increases the visibility of the page/ website.
Let’s look at it this way. Consider yahoo as your search engine. When you search for a certain topic on yahoo, the website link that pops at the top on the first page is ranked number 1. This is exactly how various search engines rank the entire gamut of the content present on the world wide web before presenting it to you. Each search engine has multiple parameters which help them rate a given content.
Why is SEO Important?
As the name Search Engine Optimization itself suggests, SEO is the key to growing a website’s or businesses’ reach to the audience. In easy terms, with SEO, you can show the relevance of your content to what the user is searching for. Why your content should pop up at the top of the search engine page. With this the chances of a user seeing your website/business increases. This ultimately leads to higher traffic and a higher client conversion rate.
Who Should Learn SEO?
Well, there is no one answer to it. In today’s day and age, everything runs on the internet. We must stay updated with new subjects related to the web and its technology. Businesses with no online presence see little to no relative growth. No matter how small or big the business is, an online presence is a must.
So you may be running your own business or you are someone who assists in running someone else’s business, learning SEO will always keep you one step ahead of your competitors. SEO Courses in Dubai are meant not just for business or website owners but anyone willing to stay ahead in the game of the world wide web
Now that we have understood the what and why of SEO, let’s look at some of the best SEO courses in Dubai
1. IIM SKILLS:
IIMSkills is one of the leading education institutes across the globe. They cater multiple training courses with top-notch trainers, internship duration & assignments. They should be on your shortlist for SEO courses in Dubai.
Key Aspects of the SEO course:
- Incentivized training with 2 months paid internship
- SEO Specialization certification
- Assistance in helping launch your SEO agency
- 300+ placement support
- Lifetime Access to learning material
- Tools access
- 24*7 online support
Topics Covered in the Training Curriculum:
- Introduction to SEO
- Setting up the right niche
- On-page SEO
- Off-page SEO
- Technical SEO
- Search Console
- Google Analytics
- Reporting to SEO
- Bonus Module
Iimskills in the SEO Course Offers Training in the Following Tools:
- Google-Search Console
- Ubersuggest
- KWFinder
- Answer the public
- Speed Test Tools
- Performance Tools
- On-Page Optimization Tools
- Off-Page Optimization Tools
Course Details:
Name: SEO Training Course
Duration: 4 weeks (16hrs) + 8 weeks of internship (Paid)
Fee: INR 14,900+ GST (18%)
Contact Information:
Phone:+91 9911839503
Mode of training: Online
Email: info@iimskills.com
Other Courses
2. SEO Online:
SEO online was started in 1999 & is a division of the Al Wafaa Group in Dubai. The group deals in web design, Web Development, and Web Hosting. SEO online provides online marketing consulting and training. They have a presence in UAE, GCC, Pakistan, and India. They are one of the top-rated institutes providing SEO Courses in Dubai.
They Specialize in the Following Subjects:
- Internet Marketing
- Digital Strategy
- SEO
- Google Adwords
- Pay per Click Advertising
Topics Covered in SEO Course
- Introduction to SEO
- Keyword Research
- On-site SEO Best Practices
- Off-site SEO Best Practices
Course Name: Search Engine Optimization [SEO] Course
SEO Online provides 3 kinds of SEO courses in Dubai
1- ClassRoom Based Learning.
Duration: 9 am to 4 pm/ Dubai time GMT +4
Fee: AED 850 per person
2- Online class:
Duration- 10 am to 2 pm | Dubai Time GMT +4
Fee: AED650 per person
3- At your premises:
Duration: 1 day tailored Course for 6 hrs
Fee: AED 1,850 for up to 5 participants
Office Address:
SEO International, a division of Al Wafaa Group,
Artium Building, Mezzanine Floor,
Abu Hail, PO Box 65608, Dubai, UAE
Contact Information:
Phone: 971 55 9971452
Email id: najam@seointl.net
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3. SAE Dubai:
SAE Creative Media Institute is another top-ranking institute offering SEO training in Dubai. With the vision to be a world leader in creative education, SAE Dubai believes in provisioning practical experience to its students. SAE has a global network making it one of the most sought-after courses in SEO training in Dubai. Their SEO course is a comprehensive course offering training in Social Media, SEO, Google Ads, and Email Marketing.
Topics Covered in the Course
- Digital Marketing (SEM, PCC & SEO)
- Social Media
- E-commerce Development
Course Details:
Name: Digital Marketing Course
Timing: 10 AM to 5 PM (Dubai Time)
Duration: 4 weeks on Saturday & Sunday
Fee: AED 3000 excluding VAT
They Conduct both Onsite and Live Online classes
Other Courses Offered by the Institute:
- Digital Illustration
- Film making
- Games Development
- Graphic Design
- Audio Engineering
- After Effects
Contact Information:
Office Address:
Block 2، Ground Floor،, Knowledge Park –
Dubai – United Arab Emirates
Phone: +97143606456
If you have a penchant for numbers, you can also check Financial Modeling courses in Dubai
4. EDOXI Training Institute:
Even though EDOXI started SEO Courses in Dubai in 2018, their presence in education and training has been for more than 2 decades. They are ISO 9001:2015 certified.
EDOXI is accredited to the following major league institutes
- KHDA
- British Council
- Autodesk
- AIBM
- CompTIA Delivery Partner
Topics covered in SEO Course:
- SEO Strategy Development
- The Business Impact of SEO
- SEO Basic Concepts
- Keyword Research
- On-Page Optimization
- Off-Page Optimization
- Website Management and Optimization
- Identify and Remove Duplicate Content
- URL’s Management
- Google Webmaster Tools
- Best Linking Practices
- Organize Content and URL Structure
- Information Architecture Planning
- Creating Robots file
- Initial Ranking analysis
- RSS Feed Generation
- Blog commenting
- Press Release Creation
- Conversion Optimization
- SEO Site Audit
EDOXI also provides in-depth knowledge transfer on ON Page Optimization & OFF Page optimization. In on-page optimization, they have covered topics like keyword finalization & research, competitor analysis, URL analysis, broken link check, mobile site compatibility, etc.
In off-page optimization, topics like article title research, article creation, on-site article submission, etc. are covered. This gives its students a hands-on experience in both the front end and back end aspects of SEO
Course Details:
Name: SEO Specialist Training in Dubai
Course Duration: 16hrs
Fee: AED1575
Contact Information:
Office Address:
Office 504, Bank Street Building,
Next to Burjuman Metro Station Exit 3,
Khalid Bin Al Waleed Rd, Dubai United Arab Emirates
Phone: 043801666
Whatsapp # +971581236600
Email id: info@edoxitraining.com
You can also request a call back on the following # +97143801666
Recommended Read: Digital Marketing Courses In Dubai
5. London Institute of Internet Marketing & Research Studies:
If you are looking for SEO courses in Dubai that are affiliated with international institutes, then LIIMS should be on your list Along with the course, they provide 24*7 live support. Their training program is designed to incorporate students as well as working professionals from different sectors like Marketing, Sales, Entrepreneurs, etc.
Key Aspects of the Course:
- Live Sessions
- Hands-on projects
- Pre-reading Material
- Weekly assignment
Topics Covered in the Training Curriculum:
- SEO: Comprises On-page & off-page optimization, Search Engine algorithms (Basic and advanced)
- Google Adwords
- Social Media Advertising
- LinkedIn Marketing course
Course Details
Name: Digital Marketing Expert Certification
For Weekday Batches: 3 alternate days from 9 am to 11 am (Dubai Time)
For Weekend Batches: Friday / Saturday from 10 am to 3 pm (Dubai Time) for 4 weeks
They have multiple methods of training including online, and offline courses. They even provide 1 on 1 online training. They also have a corporate group training program which is beneficial to organizations monetary-wise.
Fee: The actual Fee is $1,499.00 and if you are lucky, you may get a discount to $999.00
Office Address:
Cluster W – Jumeirah Lakes Towers
Dubai – United Arab Emirates
Contact Information:
Phone: 043801666
Whatsapp: +97555560353
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6. Learners Point Academy:
With affiliations like SAP, CPD, Dubai Knowledge, Learners Point Academy has made it to our list of SEO Courses in Dubai. This course is designed to provide theoretical as well as real-world skills. These skills help in career development. The course module is designed to provide hands-on experience with live assignments. They also have a career guidance team helping students define their career path
Topics Covered in the Training Curriculum:
- Basics of Search Engine
- What is SEO?
- The long tail search
- Importance of Keywords
- Ranking Factors
- External Ranking factors
- Off-Page Optimization
- Social Media Optimization
- Preparing Status report
- Penalties
- Mobile, Local, and Vertical SEO
- Tracking results
Some of the Other Courses Offered at Learner’s Point Academy
- Data Science AI
- IT Ops
- Human Resource Programs
- Project management
- Cloud Computing
Course Details
Name: Search Engine Optimization Training
Duration: 4 weeks / 24hrs Bootcamp
Method of Classes: Online / Offline / Hybrid
Fee: AED 1000 to AED 1000 (Depending on the course you take)
Office Address:
Suite 610 – The Business Center, Opp to Burjuman Centre,
Adjacent to Burjuman Metro Station Exit 4,
Khalid Bin Walid Street. P.O.Box: 94743 Dubai, UAE.
Contact Information
Phone:+971 (04)4038000
Message: +971506972944
Whatsapp:+971566335515
Email id: info@learnerspoint.org
7. Simplilearn:
With a rating of 4.5 on trust pilot, the SEO course in Dubai offered by Simplilearn is one of the student favorites. If you intend to take a course in SEO do check out the SEO training offered by Simplilearn.
Key Aspects of the SEO Course:
- 100% money-back guaranteed course
- Training on Google search tools like Keywords trends & Search Console
- 360 understanding of planning and marketing your website
Skills Covered in the Course:
- Search Engine Optimization
- Content Marketing
- Web Analytics
- Keyword Management & Research
Topics Covered in the Training Curriculum:
- SEO Introduction
- Working on Search Engine
- Types of SEO
- Keyword Research and Competitive Intelligence
- On-Page Optimization
- Off-Page Optimization
- Duplicate Content
- Design & Architect
- Local SEO
Simplilearn’s SEO course also has some industry projects the students get to work on. Some of the examples are:
- SEO Structure Planning
- Website Audit documentation
- Inbound link building
Course Details:
Name: SEO Training course in Dubai
Mode of Training:
Self Paced Learning: Priced at $599, the programs contain lifetime access to learning content, 25 hands-on projects, 24*7 learner assistance
Online Bootcamp: Priced at $999 the program has 90 days of flexible access to online classes live online classes
Corporate Training: The pricing here is flexible. The delivery mode is customizable as well. The LMS developed is as per enterprise standards.
Other Relation Programs Offered by Simplilearn
- Post Graduate Diploma in Digital Marketing
- Digital Marketing specialist
- Digital Marketing Associate
Contact Information:
Phone: 1800-212-7688
8. Intoact:
Intoact is one of the leading institutes providing courses in training and development. Their SEO course is one of the top-ranked SEO Courses in Dubai. Intoact is KHDA accredited. Let’s explore the SEO course at Intoact.
Key Features of the Course:
- your website’s SEO performance Benchmarking
- Get skilled at performing a website audit
- Enhance content writing skills and develop a strategic SEO for greater inflow of organic traffic
Topics Covered in the SEO Course
- Search Marketing
- How Search engines work
- Content Development & Keyword strategy
- How to make Google-friendly content
- Website Audit & Analysis
Course Details:
Name: SEO Training Course
Duration: The current course has 2 pre-recorded sessions (6 hrs each). Learn at your convenience
Fee: AED 1215 (If you are an early bird to the course, the price can go up to AED 990)
Address:
Standard Chartered Tower, Level 5
Emaar Square, Downtown Dubai, UAE
Contact Information:
Phone: +971 55 131 1714, +971 4 566 1281, +961 4 526 333
Email: info@intoact.net
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9. British Columbia International Academy:
The Academy offers one of the best SEO training in Dubai along with other courses. Although the institute’s forte is in subjects like Management Accounting, Auditing, and Financial Training, BCIA is always in sync with the demands in the Market. That is why they have started a training course in SEO given the demand for SEO professionals.
Key Aspects of the Course:
- Certificate Accepted in all of the Middle East
- In-Depth learning of Adwords, SEO, SMM & Web Analytics
- Career Counselling, Mock interviews, Resume building
- Live Projects and activity-based simulations
Topics Covered in the Course:
- SEO
- Off-page & on-page optimization
- Google Adwords
- Display Advertising
- Research for optimization
- Email Marketing
- Content Marketing
- Goal Setting for content building
- Social & Link building
- Analysis of reports and follow up reporting
- Reporting & Analytics
- Social Media Marketing
- Facebook Marketing
- Instagram / LinkedIn / Twitter
Course Details:
Name: SEO and Digital Marketing Training Course
Duration: 20 hrs: Friday or weekday (evening)
Fee: AED 2200
Office Address:
1002, 10th Floor, Millennium Plaza Building
, opposite Emirates Tower Metro Station,
Sheikh Zayed Road.
Phone: +971564893952
Email ID: info@bciame.com
10. Digital Almighty:
With the growth of online training, Digital Almighty has marked itself as one of the topmost ranked institutes providing SEO Courses in Dubai. Their course helps you gain momentum in building your online presence. The courses provided by Digital Almighty are a mix of campaigns and regular activities.
Key Aspects of the Course:
- Training by Industry Professionals
- Interactive Training
- End to end online teaching sessions
- Personalized Approach
- Certification Partners include Google, Facebook, LinkedIn, HubSpot, etc.
- Placement Assistance
- No Cost EMI
- One on One Career Mentorship
Topics Covered in the Course:
- Introduction to SEO
- Keyword Research
- Real Google Analytics
- Off-Page & On-Page Optimization
- Tools / Audits / Traffic / Rankings
- Link Building & Articles Submission
Course Details:
Name: Advance SEO Certification Training Course Online
Duration: 9 hrs (Online)
Fee: AED 1285
FAQ:
1- What are the career prospects after SEO learning?
SEO learning is one of the most searched topics on Google as of 2022. Learning SEO opens multiple doors to an individual’s career graph. Demand for SEO professionals has grown immensely in the last few years and it does seem to stop anytime soon.
Here is a list of some of the best available career paths in SEO
1- Search Engine, Digital & Content Marketer
2-Business Marketing Consultant
3- Marketing Analyst
4- SEO Project Manager
5- Pay Per Click (PPC) Manager
6 -Freelance SEO entrepreneur
2- What is the difference between digital marketing and SEO?
SEO is a sub-topic in Digital Marketing. In simple terms, SEO is a tool used in digital marketing. Digital / Internet marketing uses online platforms to market a certain entity, organization, or website (products & Services). SEO becomes an integral part of Digital Marketing. By using SEO, i.e making sure the content on the business website, blogging site, etc. is search engine friendly one can get his business to rank on the first few pages of the search engine. Thus increasing the businesses’ visibility to end customers
3- How much do SEO professionals earn?
As per emarker.com, digital spending has reached $375 billion as of 2022. From this number, we can guess the demand for digital presence. Companies have not started investing in digital marketing and this directly impacts the pay of SEO professionals.
- An SEO trainee can earn anything from AED 4814 to AED 7222 (Annually)
- An SEO expert earns an average of AED 4,000 (monthly)
- An SEO manager (corporate firm) could earn around AED 25000 (monthly)
On average, the salary range starts from AED 12000 to AED 35000 in Dubai, depending on the industry and positional hierarchy of the individual.
4: Is freelancing profitable after SEO Certifications?
Yes, the SEO business is one of the most profitable businesses. Since the competition to top a search engine page is always on with multiple competitors getting added every day, SEO businesses are always in demand. One has to be consistent in delivering quality services with great results and such an SEO business will never see a bad day.
Conclusion
That’s all folks! With this, we come to the end of top-ranking institutes providing SEO training in Dubai. In the article, we learned what SEO is and its importance in the digital world. Today, for the success of any business organization or individual contributor, online presence has become a mandate. Every online entity is trying its best to be ranked at the top of search engines.
Being aware and an expert in SEO keeps giving you an unbeatable head start. Each institute offering SEO courses in Dubai mentioned in the article has its selling point. As a student, I recommend you go through their websites individually, thoroughly enquire about your requirements, make a list and choose the best option that exactly fits your criteria. All the best! Happy Learning!