Why do you build your curriculum vitae (CV) to look attractive? So, it grabs the interviewer’s attention, and you grab the offer, right? The companies are also not much ways different. They are trying to throw one’s hat in the ring by creating better websites and quality content for better ranking in search engines. How do the search engines rank? How to be on page 1 of search engines? To quench your thirst, this article discusses the overview of SEO and the Top 10 SEO Free Courses with Certificates for Greenhorns.
Search Engine Optimization(SEO) is the backbone of today’s digital arena. It is the process of how to you make yourself visible on the digital platform. It involves how you establish yourself as a brand and rank yourself on the first page of search engines like Google, Bing, and others. Before starting take a look at what the article has for you in its bouquet.
Table of Contents
| Contents | |
| 1. | Evolution of SEO |
| 2. | Fundamentals |
| 3. | Factors assisting SEO |
| 4. | Why to choose SEO? |
| 5. | Top 10 SEO Free Courses with certificates |
| 6. | Looking for SEO Job Roles? |
| 7. | FAQ |
| 8. | Conclusion |
Evolution of SEO
When the world is busy creating the better and best content for their products and designing the best websites to earn a better position in SEO, did your thoughts take any time to know how it all started?
The practice of SEO dates back to 1995-1997. Though there is no valid proof, as per sayings, it all started when the fans of the band Jefferson Starship praised the band by writing compassionately about them on the internet. After this, Bob Heyman and Leland Harden used these fansites as references and pushed the website of Jefferson Starship from page 4 to page 1.
This is marked as the entry of SEO. The years 1997 and 1998 utilized and popularized the phrase search engine optimization. The year 2003 saw the word SEO for the first time in Wikipedia. Then with the advent of Google, SEO got a new life and it started springing up. Approximately 20 years Larry Page and Sergey Brin had been the boss of SEO.
Google is now dominating the SEO industry and has brought several algorithms for improving search quality. It is continually evolving and aiding internet users to get better search results.
Fundamentals
SEO is a simple procedure that is aimed at making your website visible in search engines. The search engines help internet users to search for better solutions for their queries. For example, if you search for the best content writing courses in India, then Google will show you a list of institutions that provide the best content writing courses.
The work of SEO is to make the best website visible to Google users. So, it optimizes your website or content so that it has improved visibility in Search Engine Result Pages (SERP). Now the question is, do all the companies or contents get equal priority by search engines? It is a no. Why? To know why, we need to know how SEO works. Getting knowledge with SEO free courses is easy but, to make it simpler, let us know in brief the work process of SEO.
The best-known search engine is Google. So let’s take note of how Google optimizes the websites. It uses 3 steps before they rank your website.
- Crawling: In the first step, Google uses crawlers or robots to crawl webpages and find hyperlinks. This aids in gathering information about what the web pages are relevant for and then it reports back to Google.
- Indexing: In this stage, Google finds out the uniqueness of the content, and adds and saves it in the Google database or search index.
- Ranking: This is the last step. Here the process of ranking happens. With every search, Google tries to provide the best customer service. It determines the best pages by quality and relevance. So, the better the ranking, the better the visitors to your sites.
Factors Assisting SEO
SEO boosts the organic traffic of your website. This helps in making your website appear on Page 1 of SERP. It helps to get potential customers. The three factors that assist SEO.
- On – page SEO:
On–page SEO concentrates on optimizing the factors that are directly within your website. This includes areas like Keyword Research, Meta description, Engaging content, proper headings, URLs, and a well-structured website.
- Off-page SEO:
Off-page SEO focuses on those areas that are outside of your website, that effects the ranking of your website. The factors to consider are back-links, social media presence, and content marketing.
- Technical SEO:
This is the total backend work. It relates to the technical aspects. It focuses on the infrastructure of the website and how the search engine crawls through your website. It focuses on areas like webpage speed, multiple device-friendliness and website security.
Why To Choose SEO?
Till now we got a glimpse of how SEO works and aspects that assist a better SEO. Is this knowledge enough for you to be convinced why should you join SEO free course? Guess not. Here are some compelling reasons that will help you in deciding to choose SEO as a career option.
- Boosts organic search:
SEO aids in better organic search. This helps in getting more traffic. More traffic means more customers. Your site’s visibility on the online market increases.
- Be ahead of everyone:
SEO helps you to be ahead of everyone. It helps your site to get a better ranking, so you can be beyond competition.
- Economical:
SEO is cost-effective. Sponsored ads in search engines cost a lot of money, but through organic search, though ranking your website may take little time, it gathers more traffic and saves you money.
- E-A-T:
SEO helps your website to gain E-A-T (Expertise, Authority, Trust). This is an important facet that Google follows for ranking. This ensures your brand is trusted and recognized.
- Brand Awareness:
SEO helps in making the public aware of your brand. Many people will be able to know about your brand and customers.
- Large customer base:
SEO aids in creating a large customer base. You can not only capture the local market but also expand to national and international markets as well.
- Measurable results:
SEO results are quantifiable. You can measure your website’s performance. This will also assist you in checking out the consumer’s behavior so that you can provide better and more engaging content.
So, if you are a brand or you are working for a company, SEO knowledge will give you an edge. SEO is an upcoming industry and it has a wide scope in the digital world. Now are you ready to pursue SEO courses? The article brings before you Free Courses with certificates, which will help you to stand out from the competition.
Top 10 SEO Free Courses With Certificates
Now, when you are ready to take up the course, let us start discussing in detail, the SEO Free Courses that will help you in sculpturing your future.
1. HUBSPOT
Brian Halligan and Dharmesh Shah came together with the mission of growing a business with a conscience and succeeding with a soul. They came up with the idea of inbound marketing, where people do not need any interruption from salespersons or marketers. The company can also concentrate on its customers in a better way.
The esteemed company’s journey started in 2005 when it opened its first hardware store. Then the year 2010 saw both the co-founders of HubSpot scripting down a book on Inbound Marketing. This book is about how to rank yourself in Google, social media, and blogs. After this HubSpot took many successful steps and in 2014 came up with its first IPO.
It is a successful enterprise offering many successful courses. HubSpot provides SEO Certification Courses for free. Candidates with insight in marketing, marketers, content creators, and any person looking to gain knowledge in SEO can pursue the course.
It is one of the best SEO Free Courses for beginners. The course consists of 6 lessons, 26 videos, and 5 quizzes. It is a self-paced course. You will get a certificate at the end of the course.
Duration: 3:51 hours
Course Curriculum:
- SEO Basics
- On-Page and technical SEO
- Keyword research for SEO
- Link building for SEO
- Optimizing your website for rich result
- SEO Reporting
2. GREAT LEARNING
The year 2013 welcomed Great Learning. Mohan Lakhamraju and Hari Nair were behind this great institution. They first launched their program in 2014 and then they gradually progressed high. They trained many batches of students and in 2020 they were awarded as India’s largest professional learning company. In 2021 they joined hands with Byju.
Overall in 2022, they had around 6.5 million learner base. It brings before the novices as well as experienced a great learning opportunity in the field of SEO. It provides SEO free courses with a certificate after the course.
The course is a self-paced one. So you have the liberty to complete it on your own time. It has lifetime access, that is you can take up the course from any location at any time.
Duration: 1 Hour
Course Curriculum:
- What is Digital Marketing
- Why Digital Marketing
- Types of Digital Marketing
- What is SEO
- Why SEO
- Types of SEO
- Demo – SEO for Google
- Demo – SEO for YouTube
3. SEMRUSH
Semrush was started in 2008 with SEO and IT specialists, that aimed to provide fair and equal competition for all those who are using the online platform. Now it has spread as a powerful platform for marketers to grow visibly. It also provides training on SEO and other content.
As it provides many SEO free courses, SEO Principles: An Essential Guide for Beginners is suitable for new joiners. The course is led by industry experts and it has tool-based workflow examples. The course is suitable for all digital marketers, website owners, content creators, small business owners, and those who want to upgrade their skills in SEO.
It helps in developing skillsets like, keyword research, content creation, link building and to build competitive strategy.
SEO Principles: An Essential Guide for Beginners course is the course that we will discuss. The course is self-paced.
Duration: 1 hour
Course Curriculum:
- What is SEO
- The 3 components of SEO
- Intro to Keyword Research
- Creating your list of target keywords
- On-Page SEO
- Technical SEO
- Off-Page SEO
4. COURSERA
Coursera is a leading online training platform. It offers numerous trainings in numerous sectors. It has tied knots with more than 275 universities and companies to provide better learning experiences to its candidates. It was founded by Daphne Koller and Andrew Ng in 2012. By far it has provided training to around 113 million learners.
There are many SEO free courses here. You can choose the Google SEO Fundamental course (this course is by Google) from here and earn a certificate after course completion. You will be able to learn competitive analysis on a webpage, you will be able to create sitemaps and robot.txt files, manage site errors, interpret brand recognition through social media, SEO tools to conduct audience analysis. It is again a self-paced course.
Duration: 29 hours.
Course Curriculum:
- Introduction to On-page SEO
- Introduction to Off-page SEO
- Introduction to technical SEO
- Keyword theory and research
There is also one more course in Coursera, the Search Engine Optimization(SEO) specialization course. This course is flexible.
Duration: 3 months
Course Curriculum:
- Introduction to Google SEO
- Google SEO Fundamentals
- Optimizing a website for Google Search
- Social tactics to optimize SEO
- Google SEO Capstone Project.
5. UPGRAD
In the year 2015, Ronnie, Mayank, and Phalgun founded UpGrad. It is India’s largest online higher education company. In a short span of time, it made its presence in North America, Europe, the Middle East, and Asia-Pacific regions.
UpGrad provides Basics of Search Engine Optimization Course that is free. It is a short-duration course and you can gain insights from industry experts. Also, they provide a certificate, which gives your CV a better look.
Duration: 6 hours
Course Curriculum:
- Introduction to SEO
- Components of SEO
- Crawling and Indexing
- Introduction to search queries and keywords
- Introduction to SEO Audit
- Types of SEO reports
- Off-Page SEO
- Importance of SEO
- Overview of SERP
- Ranking
- Optimization techniques for keywords
- Conducting SEO audit
- On-Page SEO
- Measurement Metrics
6. SIMPLILEARN
Simplilearn is a digital skill provider across the globe. It is one of the world’s leading institutions. It was established in the year 2010. The founder and CEO of the company is Krishna Kumar. It is based in Bangalore, India, and San Francisco, California. It offers almost 400+ courses.
They are also one of the top institutions that provide SEO free courses. The course name is Advanced Search Engine Optimization Program. It is a free course where you can learn SEO in-depth and its various aspects. A certificate will be provided at the end after the completion of the course. You will also be introduced to basic SEO skills like Web analytics, content marketing, website management and optimization, URL Management, and others.
This course is specially crafted for marketing managers, content writers, entrepreneurs, business owners, communication graduates, and digital marketers. It is a self-paced course and you will receive 90 days of access to your course materials.
Duration: 36 Hours
Course Curriculum:
- SEO Introduction
- How search engines work
- Types of SEO
- Keyword Research and competitive intelligence
- On-Page optimization
- Off-Page optimization
- Duplicate Content
- Design and architecture
- Local SEO
- Integrating SEO with disciplines
- SEO tools
- How to build a career in SEO
- Quiz
- Advanced search engine optimization
- Advanced content marketing
- Advanced web analytics
Check here the other best SEO courses:
- SEO Courses in Mumbai
- SEO Courses in Noida
- SEO Courses in Jaipur
- SEO Courses in Indore
- SEO Courses in Ahmedabad
7. YOAST
Yoast is all about SEO. It provides the Yoast SEO software to over 13 million websites. The founder of Yoast is Joost de Valk. It ensures better visibility of websites and helps in better ranking. It has a Yoast SEO academy, where they encourage people to get knowledge in SEO.
They provide free SEO training: SEO for beginners course. It also has various other SEO free courses. They provide unlimited access to course content. They have quizzes and videos. The pieces of training are usually from SEO experts at Yoast. They also include the founder’s videos. They also provide a certificate and badge after the course.
Duration: 12 to 16 hours
Course Curriculum:
- Introduction to SEO
- The content side of SEO
- The technical side of SEO
8. EDUCBA
With more than 15 years of experience, Educba is one of the leading providers of skill-based education. They offer self-paced learning, digital learning content, corporate training, content development, and consultancy. Educba is an initiative by the graduates of IIT and IIM. They have their existence in over 70+ countries.
They provide free online SEO certification courses. With this SEO courses, you will receive lifetime access to the course contents. You will be receiving a certificate after the course is over. It is a self-paced course.
Duration: 4+ Hours
Course Curriculum:
- Introduction to SEO
- Advantages and pre-requisites
- Process
- Adopting
- Tools
- Using a Directory and generic
- Conclusion
9. MOZ
In 2004, Moz was founded by Rand Fishkin and Gillian Muessig to spread the knowledge of SEO among all, especially beginners. It was earlier named as SEOmoz. In 2013, it was renamed as Moz. They publicized Moz Analytics which included features for content, brand management, and social media.
Moz started as a consulting unit and spread its business into software development and also in inbound marketing. They provide 30 days of SEO: Free course by Moz. You can get the course free provided you have a Moz subscription or free trial.
Duration: 4 weeks
Course Curriculum:
- Introduction
- Check rankings
- Identify content issues.
- Domain authority and backlinks
- Conclusion
10. AHREFS
It is a SaaS company. It provides SEO Tools and educational materials. Dmytro Gerasymenko is the founder and CEO at Ahrefs. It is located in the United States and Singapore. It provides free SEO training. This course is especially for beginners. It consists of 4 modules and 14 lessons. It is a self-paced course. You will receive a certificate.
Duration: 2 Hours
Course Curriculum:
- What is SEO and its importance
- Keyword Research
- On-Page SEO
- Link Building
- The basics of technical SEO
Looking for SEO Job Roles?
SEO is an ever-growing sector and it is evolving all the time. It is having great opportunity for the future and people can make a lot of money by choosing to work in this field. Various job roles for this sector are as follows:
- SEO Specialist
- SEO Account Manager
- SEO Strategist
- SEO Executive
- Content Marketing
- Website content writer
FAQs
1. How to write a perfect SEO Content?
You need to have in-depth knowledge about the subject and write from the customer’s point of view. Good research of the subject you are writing is the best way to write. Emphasize keywords and then write and edit it till you get the perfect one. Also, both external links and internal links are important. Make good use of social media, which will help you in earning traffic. These tips can help you in writing good SEO content.
2. Do we need marketing experience to learn SEO?
Knowledge in marketing is undoubtedly good when you are entering in digital marketing world. However, it is not necessary to have experience in the marketing field. Anyone interested in writing, or blogging can choose SEO as their profession.
3. Can we learn SEO courses on our own?
Yes, of course, we can learn SEO on our own. The courses mentioned in this article Top 10 SEO Courses with Certificates for Beginners are all self-paced ones. The subject matter is clearly explained in detail. Study SEO Course to make your future a different one.
4. What is the average salary for an SEO specialist in India?
SEO helps you make a stable income. Salary of course depends upon your performance and knowledge and experience. As per Glassdoor, the average salary for an SEO specialist is around INR 28,000 per month.
5. Does SEO Free courses provide a certificate?
Yes, SEO free courses mentioned in this article provide a certificate that brightens your resume.
Conclusion
It is usually said slow and steady people win the race of SEO. Getting a boost in organic traffic is not that easy, it takes time, and when you achieve the result it is just a boom. We can indubitably claim that SEO is equal to your visibility in search engines. If you are not visible you don’t stay in the market. So, learning about SEO in detail will aid you in making a strong career goal and you can establish yourself as a brand by launching your website. Get a certificate from SEO courses and win the race. Happy learning!