Marketing refers to the activity of connecting with the prospective client and creating a demand for their products. Marketing has always been a key element for the success of any business. However, the process of marketing has undergone a sea change in the last decade or so. SEO courses are much in demand these days. If you are based in the holy city of Benares and are looking for the best SEO courses in Varanasi, this article will help you take an informed decision.
The traditional methods encompassed print ads, billboards, and television and radio ads. With the advent of the internet, this process has undergone a 360-degree change. Approximately 65% of the world population, i.e., almost 5.18 billion people use the internet, and out of the total 60% are social media users.
If we look at this number for India, we have 692 million internet users and 448 million social media users. Another research shows that on average a person spends 2.5 hours each day on the internet. This data reflects the need for companies to reach out to their audiences where they are present, online.
Digital Marketing is the process of connecting with the target audience using the Internet and other digital forms of communication. SEO (Search Engine Optimization) is a key component of Digital Marketing. SEO is used for driving organic and quality traffic to the target website.
Kashi or Varanasi, one of the oldest cities in the world, is now a thriving conglomeration of spirituality, culture, learning, and business. This city has evolved over centuries yet maintained its mysticism. it’s a seat of creativity and learning which provides a perfect opportunity for aspiring digital marketers.
Power of SEO in Digital Marketing
The world of e-commerce has radically changed post the pandemic. Online presence is far more crucial than a mere brick-and-mortar presence. The gestation period for new businesses has come down significantly with online visibility. The reach and ability to make an impact have become far easier and cheaper than planning lengthy offline marketing strategies.
That being said it is imperative to understand how the world of digital marketing operates. Businesses ensure their online presence to gain visibility and to be found easily by their target audience. SEO or Search Engine Optimization is an important digital marketing strategy used to increase the discoverability and visibility of the website. The more visible it is, the more reach it has and in turn greater the probability of sales conversions.
Benefits of SEO: Some of the benefits that the SEO strategy yields are as below –
- Brand Awareness
- Driving organic or non-paid traffic
- Edge over competitors
- Low-cost lead generation
- Builds Credibility
- Supplements and other marketing strategies
- Improves reach
- Quantifiable results
- Improves user engagement
Skills Required for SEO Experts
- Analytical thinking
- Research abilities
- Tech-savvy
- Writing proficiency
- Networking and communication.
- Data analysis
Scope for SEO Professionals
With the digital marketing space exploding, opportunities for SEO professionals are on the rise. As an SEO expert, you can work with a digital marketing company or freelance. A study suggested that the SEO industry is growing at a CAGR of 19% from 2021 and is expected to touch $77.6 Billion in 2023.
The opportunities in this field are immense as every business requires SEO to improve its digital presence. As a freelancer, an SEO expert is expected to integrate various strategies to create such content that shows up as a top search result and helps divert the audience to the concerned webpage or content.
Some of these strategies are keyword research, a simple process of understanding what terms people are using for their search on the search engines and including these terms in the content so that the content produced is ranked high.
Another strategy involves competition analysis. Studying the highly ranked content posted by competition and understanding the gaps. On-page SEO strategies are employed on the webpage where the content is posted. These include meta tags, adding internal links, etc.
Backlink or link building is the process of getting other sites to link to your specific content. This is viewed positively by search engines and will in turn lead to better rankings. Now that we understand the power and scope of SEO, let’s take a look at the best institutes that offer SEO courses in Varanasi –
Other best courses in Varanasi:
Top SEO Courses in Varanasi
1. IIM SKILLS
Headquartered in New Delhi, IIM SKILLS is one of the fastest-growing Ed-tech companies with a presence across 23 cities. They offer courses in Finance, Marketing, data, and various educational domains. Education blogs like CourseDekho, AdvisorUncle, Career360, and CourseReport have ranked their courses as number one.
They provide one of the best SEO courses online. The course is designed to give the candidates a hands-on learning experience. The candidates get to learn the finer nuances of SEO. Everything from basics to advanced is covered in this course.
The focus is on providing a healthy mix of theoretical and practical learning through live lectures, recorded sessions internships, case studies, projects, etc. This course aims to help you carve out a thriving career in the field of digital marketing.
The Advanced Search Engine Optimization Course offered by IIM SKILLS is one of the best SEO courses in Varanasi.
SEO Course Details:
- The course is taught over 4 weeks.
- The 4 weeks of training include 16 hours of live lectures, practical assignments, and weekly assessments.
- There is a provision for 8 weeks of paid internship.
- IIM SKILLS offers guaranteed paid internships along with 100% placement support.
- Lifetime access is made available to the students. This helps them to stay updated with all the changes at no added cost.
- Upon successful completion, the student is awarded a Master’s Certification from IIM Skills.
- The course fee is ₹ 14,900 + 18% GST.
Course Curriculum: A student shall become well versed with the following topics post the completion of the course.
- What is SEO and what types of SEO?
- Identifying the correct niche.
- Understanding of On-Page SEO practices
- Comprehending Off-Page SEO strategies.
- Technical SEO
- Search Console
- Understanding Google Analytics
- Designing SEO reports
IIM SKILLS boasts of training more than 25000 students since 2015. It is one of the top institutes offering SEO courses in Varanasi. People searching for SEO courses in Varanasi can contact IIM SKILLS at:
Contact Details: +91 9580 740 740
Email: info@iimskills.com
2. National Digital Marketing Institute and Training
Established in the year 2016, it is well known for its digital marketing courses. It is one of the top institutes offering SEO courses in Varanasi. Everyone from a novice to an expert can find courses of their choice at NDMIT. It has centers in Kanpur, Allahabad, Lucknow, Varanasi, and Agra.
Course Details
- Flexible batches
- 100% Job assistance
- Lifetime support
- Curriculum in tune with industry demands
- Hybrid training
- Free Internship
- Experienced faculty
Course Curriculum
- Search Engine Anatomy
- Writing SEO-oriented content
- Importance of HTML tags in SEO
- Search Console
- Keyword research (SEO)
- On-page SEO
- Off-page SEO
- Google Analytics
Contact Details
Call at +91 8777549829
Email at info@ndmit.com
3. Dizi Global Solutions
A highly acclaimed digital marketing agency, Dizi Global Solutions is another institute that helps you in carving a career in the field of digital marketing. It offers various courses like digital marketing course, web development, python training course, website designing course, PPC course, etc along with the SEO course in Varanasi.
Course Details
- The duration of the course is 45 days
- Live instructor-led sessions
- 5 Live projects are a part of the training curriculum
- The training can be attended in both online as well as offline mode
- Assistance in job placement
- Well trained faculty
- Lifetime access granted to learn at ease
- 24*7 support available
- Real-life case studies have been taken up for a better understanding
- Regular assignments for better learning
Course Curriculum
- Fundamentals of SEO
- Keyword research
- Competition Analysis
- On-page SEO
- Off-page SEO
- Link building
- Google Analytics
- Google webmaster
Candidates interested in attending SEO courses in Varanasi can contact Dizi Global Solutions at +91-8470079475 | +91-7380301313 or email them at info@diziglobalsolution.com
4. King of Digital Marketing
Based in New Delhi, King of Digital Marketing is a leading digital marketing agency. Along with providing digital marketing solutions to businesses, it also trains students in various digital marketing courses.
Contact details: +919555696058, +919205316988, or email at info@kingofdigitalmarketing.com
5. QuickXpert Infotech
QuickXpert has been in the field of conducting software courses since 2014. They have trained several students across countries like the USA, Australia, Germany, etc. They specialize in conducting both classroom and inline training sessions. An ISO-certified company, they offer 15+ courses and have 20+ experienced faculty to conduct these classes. They help with interview preparations and have so far placed their candidates with over 1000+ companies.
Course Curriculum
- About Search Engine Optimization
- Understanding Search Engines
- SEO Keyword Research & Analysis
- WordPress
- On-page & Off-page optimization
- Website Design SEO Guidelines
- Google Analytics & Reporting
- Google Webmaster Tools
- Quora Marketing
- Mobile Optimization
- Google Ads
- Several tools like Ahrefs, Schema, Google Adsense, Majestic SEO, Browseo, etc will be covered.
- Access available to live project tools for a better understanding
- Live projects
Contact Details: If you are looking for SEO courses in Varanasi, you can reach out to QuicXpert Infotech at 7506252588, and 7276681665.
6. WsCube Tech
Founded in 2010 by Kushagra Bhatia, WsCube Tech is an IT (Information technology) training and software development company in India. Understanding the gap between demand and supply of skilled workforce in the IT space, WsCube started its training wing in 2011. So far they have trained 150K+ students and have provided internships to over 3.5K candidates.
If you are looking for an SEO course in Varanasi, you can consider the Advanced Online SEO course by WsCube Tech.
Course Details
- The course duration is 45 days.
- The course fee is INR 23,600 which is currently being offered at a discounted rate of INR 11,800 including GST.
- Online live sessions conducted by experts
- The medium of instruction is Hindi
- Exposure to live projects
- Access to premium tools like SEMrush, Ahrefs, UberSuggest, Google Analytics, Yoast SEO and many more.
- 100% job assistance provided
- A certificate is awarded on successful completion of the course.
Course Curriculum
- Intro to SEO
- WordPress
- Keyword Research
- SEO Audit
- Backlink Building
- Technical SEO
- Local SEO
- On-page SEO
- Off-page SEO
- Learning SEO tools like using Moz for SEO analysis of a website, how to use Ahrefs for content ideas etc.
- Google Search Console
- Google Analytics
Contact Details: Interested candidates can reach out to WsCube Tech at +91 90242-44886, +91 92696-98122, or email them at learner@wscubetech.com
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7. Udemy
Udemy is a renowned name in the online education space. It offers multiple options to suit the learning needs of the candidates. People who are keen on learning SEO and exploring options for SEO courses in Varanasi can opt for Udemy. There are courses for absolute beginners to advanced courses for experienced professionals.
One can learn at their own pace and from the best trainers across the globe. Real-life case studies are discussed to enhance the learning process. Udemy offers an opportunity for learners to gain insights from industry experts and learn real-life applications of various SEO strategies.
Course Details
- Includes on-demand videos
- Articles
- Downloadable resources
- Access on mobile and television
- A certificate on successful completion
Course Curriculum
- Introduction to SEO
- Keyword Research
- Using SEO Tools
- Google search console
- On-page SEO
- Off-page SEO and backlink strategies
- SEO with AI (Artificial Intelligence).
8. Coursera
Another online global learning platform, Coursera is a leading platform for online education. It gives access to various online courses and degrees from several universities. Coursera believes in transforming lives through learning. It helps in bridging the gap between world-class educators/trainers and aspirants.
They offer several certificate and degree programs. It offers more than 5,400 courses including SEO courses in Varanasi. Anyone looking at starting their career, switching careers, or upskilling themselves will find relevant courses at Coursera.
Course Details
- Online courses
- Flexible schedule
- Self-paced learning
- Course videos and readings
- Quizzes
- Graded assignment
- Shareable certificate
- Various free options are also available
Course Curriculum
- About SEO
- Off-page and on-page SEO
- Technical SEO
- Keyword Theory & Research
- Google Analytics
9. Digital Vidya
Digital Vidya is a well-established name imparting professional training. It has successfully trained 95000+ professionals across various countries, helping them upskill and further advance their careers. It was established in the year 2009 providing social media workshops before launching full-fledged digital marketing courses. They have partnered with leading names like Google, Microsoft, NASSCOM, Facebook, and LinkedIn.
Course Details:
- The SEO Certification course is a live instructor-led online program.
- It offers lifetime access to the updated course content.
- The pieces of training are accompanied by live projects and assignments.
- A forum that extends 24*7 support to the students.
- It is a Government of India (Vskills) certified course.
- the course is delivered life via 12 hours of live interactive sessions.
- Pre-reading material is provided before the sessions begin.
- The fee for the Certified Search Engine Optimization Master Course is INR 11,900 + GST.
Course Curriculum:
- Introduction to SEO
- Understanding On-page SEO
- Nuances of Off-page SEO
- SEO Audit
Candidates looking for top SEO courses in Varanasi can contact Digital Vidya at +91-80100-33033 or email them at info@digitalvidya.com.
10. IIDE The Digital School
Indian Institute of Digital Education (IIDE) was founded in the year 2016 in Mumbai as a classroom-based digital marketing training institute. As covid changed the learning and education landscape, IIDE also went completely online attracting students from ASEAN and Middle Eastern countries.
They have also partnered with the National Skills Development Corporation (N.S.D.C), a Government of India initiative to skill India. IIDE courses are recognized by NSDC. Aspirants looking for an SEO course in Varanasi can consider IIDE’s Online SEO course.
Course Details
- Over 12 hours of live classes.
- Experienced faculty
- 2 hours of recorded video lectures
- Industry relevant curriculum
- Dedicated support for any doubts or queries
- 30 days access to video lectures
- Regular assessments
- One-on-one mentoring sessions
- The fee for the course is INR 7,000
The course is apt for beginners to intermediate-level students who wish to understand the nuances of SEO. Freshers, content writers, content marketers, bloggers, and performance marketers are some people who opt for this course.
Course Curriculum
Candidates pursuing the SEO course from IIDE shall learn about the on-page and off-page SEO along with learning to write SEO-ready content. The technical as well as non-technical aspects of SEO are explained well during the course.
The following topics are covered in detail:
- Keyword Research
- On-page SEO tutorial
- Google proofing the website
- Off-page SEO tutorial
- Using Google Analytics and Google search console
- Learning Blackhat techniques
- Mastering tools like Google Search Console, Yoast, RankMath, Ubersuggest, Keywords Everywhere, Google Keyword Planner, MOZ, etc.
After the completion of the course, you can kickstart your career as an intern in SEO agencies or freelance in SEO or content writing. Interested candidates can reach out to IIDE at +91 96199 58615 or email admissions@iide.co
Frequently Asked Questions (FAQs)
Q1. What are the eligibility criteria for undergoing an SEO course in Varanasi?
Ans: There are no formal eligibility criteria for attending an SEO course. Anyone keen on learning about it can go ahead and enroll themselves in these courses. Working knowledge of the internet and search engines helps. Anyone from a student, housewife, business owner, professional, or web developer can learn SEO.
Q2. What is SEO and why is it important?
Ans: The objective of any online listing is to gain visibility; SEO is an important digital marketing tool that helps businesses drive traffic to their websites and in turn capitalize on the leads generated. Understanding the target audience and what are they likely to search for on search engines like Google, Binge, Yahoo, etc., and the specific keywords this audience is using helps the SEO specialists to design their content around the same keywords, images, etc.
SEO or search engine optimization is a marketing tool to drive organic or unpaid traffic to specific websites which can then turn this audience to buyers. SEO is important for businesses to build their brand and gain customer trust apart from driving sales.
Q3. What are some of the skills possessed by SEO experts?
Ans: SEO is one of the most in-demand skills of the current times. An SEO expert is expected to know the following –
- Knowledge about how search engines work.
- An SEO expert needs to be analytical and logical.
- Must possess knowledge of HTML.
- knowledge of video and photo editing.
- Comfortable with preparing PowerPoint presentations and reports.
- Social media platforms like Twitter, Insta, Facebook, and LinkedIn.
Q4. What are the top SEO courses in Varanasi?
Ans: Interested candidates should consider the duration of the course, faculty or trainer, fees, mode of delivery, placement support, and the curriculum of the course while picking up an SEO course. One of the well-known institutes offering SEO courses in Varanasi is IIMSKILLS.
Q5. What is the scope of SEO?
Ans: Post the completion of the SEO course you can apply for the following jobs-
- SEO Executive
- SEO Analyst
- LinkBuilder
- SEO Content writer
- SEO Consultant
- Digital Marketing Manager etc.
Conclusion
With the marketplaces becoming more dynamic and complex the businesses of today can no longer afford to stay away from online presence. Since this virtual marketplace is a recent phenomenon, businesses need experts to help them drive their target audience to their virtual stores or websites. SEO comes in handy to drive organic traffic for websites. Apart from this SEO is also critical to manage brand presence and build trust.
SEO experts with their domain knowledge about search engines and how search engine results page work and how to improve the site rankings, can play a crucial role in driving prospective clients to the targeted websites and improving the chances of conversions. SEO is an important skill and a lot of youngsters are increasingly looking at building their careers in this dynamic field of digital marketing.