Digital Marketing Course Structure: A Definitive Guide

The digital marketing course structure extends to full-fledged marketing practices that are pertinent to the digital world.  It includes Search engine optimization, search engine marketing, email marketing, affiliate marketing, mobile marketing, and so on and so forth. Stick around to know the details. 


The image explains the digital marketing course structure


We live in a digitally advanced world with masterminds who contribute towards the rapid growth of technology. Digital marketing is the ability to connect millions, if not billions, of people using only a digital device such as a smartphone or a laptop. It aids in the promotion of items or companies through the internet. Search engine optimization (SEO), content marketing, social media, email campaigns, and basic web design services are all included.


Nowadays, digital marketing is far more powerful than traditional marketing since most people begin their day by checking their phones and which is why this is such a great approach to promote products and services.


In the traditional form of marketing, one cannot measure some of the important metrics like:

  1. The number of people who viewed the advertisement.
  2. The number of people who inquired about the product.


In situations like these, digital marketing proves its efficiency. Within a minimal budget, it helps the marketer to monitor, analyze and optimize the results of marketing. It is important for a businessman to know the tricks of digital marketing to thrive in today’s world.


Digital marketing consists of two divisions namely,


  1. Organic Marketing (Unpaid Advertising) – Viewers’ attention is captured using time.
  2. Inorganic Marketing (Paid Advertising) – Viewers’ attention is captured using money.


Our smartphones are just used as an effective medium to feature tailored advertisements according to our taste and preference. Traditional marketing tactics make it tough to advertise to a specific demographic and detail-oriented audience. The majority of marketing tactics were targeted at mass promoting the goods. With digital marketing, we now have a plethora of customized and personalized techniques for targeting a certain demographic.


Learning the concept of digital marketing opens new and better avenues for job opportunities. It is a trendy strategy that is adopted by vast businesses and has a better scope than any other course.


Digital marketing has evolved as the most rapid means of promotion and marketing, reaching a larger audience. Companies from various industries are investing in digital marketing operations. If you understand digital marketing, you will have access to a plethora of new internet chances while studying or working in your current position.


According to industry statistics, many digital marketers have developed their brand by being an influencer in a specific sector. Students can work part-time for a variety of digital marketing businesses online.


As the breadth of digital marketing develops, so does the demand for digital marketing specialists.


Also, read about the Top 15 Digital Marketing Courses in Kolkata


Some Of The Job Opportunities Available Post Completion Of Digital Marketing Courses:


  1. Content Writing
  2. SEO Executive
  3. Copywriter
  4. Search Engine Marketer
  5. Digital Marketing Manager
  6. Google Ads Marketer
  7. Email Marketer
  8. Web Developer




The Basic Structure Of A Digital Marketing Course Is:


Introduction to Digital Marketing


This chapter in the digital marketing course structure introduces the fundamentals of digital marketing and its various scope, comparison between traditional and modern means of digital marketing, advantages of opting for digital marketing, and practical case studies about the success of businesses because of digital marketing.


Website Planning And Understanding WordPress


Almost all businesses design and launch their websites to reach customers, boost reputation, and communicate with their target audience. Every business, irrespective of its capital and turnover, has its website. Due to its tremendous importance, a digital marketing course structure is apt for learning about WordPress from the basics to build a website using WordPress building blocks.


This particular topic covers various elements and functions of WordPress. The art of adding content, customization of the site, securing the website, installing, activating, and deactivating plugins, and effective utilization of design elements.


Learn more about 8 Best Digital Marketing Courses in India


Search Engine Optimization (SEO)  


Search engine optimization is the process of altering the website in such a way so that it ranks top organically on the search engine’s result page. In this chapter, you will learn about the fundamentals and algorithm of the search engine and also about various tools like keyword research, meta description, on-page, and off-page optimization, link building, and more.


Search Engine Marketing 


Search engine marketing (SEM) is an internet marketing strategy that is used to boost a website’s presence in search engine results pages (SERPs). It is one of the most often used digital marketing tactics in today’s competitive economy, as well as one of the most effective methods of attracting attention to build one’s business and promote items.


A digital marketing strategy will educate regarding the ways and means to use Google Ads to carry out search engine marketing activities. An individual will learn about various concepts like search volume, customer lifetime value, cost-per-click, ad description, call-to-action, and the manner to use keyword planner.


Shopping ads, video advertisements, display advertising are few forms of advertising tools.


Also, read about the Top 10 Digital Marketing Courses in Mumbai


Social Media Marketing 


The use of social media networks to market one’s products is social media marketing. As the use of social media has grown, social media marketing has become one of the most important components of digital marketing.


This includes both organic and paid modes of advertising. This is mainly used to divert viewers’ attention to their products’ websites using networks like Facebook, Instagram, Pinterest, YouTube, Twitter, Linked In, etc.


An individual will learn the tricks and tips to target their desired audience, write creative advertisements, create a social media campaign, and many more. Apart from this, detailed concepts about various metrics in social media marketing are used to measure the performance of ads such as cost-per-click, cost-per-view, and a lot more.


It is one of the most effective kinds of marketing, making it an essential component of any marketing campaign.


Email Marketing 


Email marketing is one of the oldest kinds of online marketing, a simple yet critical medium of advertising. Post completion of this chapter, the student will be able to write an appealing email to drive customers’ interest. Announcements, event invitations, marketing offers, and newsletters are all key parts of email marketing.


The proper manner and effective terms to use will be taught to build a strong database and get the right subscriber list. The right digital marketing course structure will also teach about the ways to extract data from email campaign statistics.


Inbound Marketing 


Inbound marketing is attracting customers towards the brand rather than outwardly approaching people with the hopes of gaining prospective customers. This is made possible using creative content marketing, social media, and search engine optimization to gain viewers’ attention organically. It creates a strong bond and a sense of well-being.


This chapter in digital marketing course structure takes into account web visitors’ preferences, CTA, the level of involvement of website visitors, and a lot more.


Web Analytics


Web analytics is the study of a website visitor’s activity. This lesson will teach you how to use Google Analytics to analyze the actions of website visitors. This digital marketing course structure will walk through the complicated terminology involved in google analytics like bounce rate, session time, page view, etc.


One will also be able to learn through google analytics the ways to decode its audience’s behavior. Different tools like google analytics, Facebook pixel, google for developers and LinkedIn will be used along with.


By the end of the lesson, an individual will be able to understand how to follow a website visitor’s progress through the conversion funnel and what details to gather from it.


Web Remarketing 


Web remarketing is the process of serving tailored advertisements to customers who frequently visit the webpage. Instructions will be given regarding the steps to create a remarketing list using google ads tags and also by using Facebook pixel in Facebook.


There are also several courses which also provide information on dynamic remarketing and several case studies are also covered.


 Blogging and Content Writing 


Writing effective content is one of the basic aspects of digital marketing. This chapter in the digital marketing course structure will talk in detail about the format of writing efficient content, the manner of incorporating competitive keywords, and also the dangers of plagiarism.


Post completion of this chapter, students will be able to write creative content in a proper and definite structure. Techniques about organically ranking top will also be taught. Students will be able to derive maximum impact out of their content.


  Design Elements 


As a digital marketer, it is essential to learn the importance of design elements. Various elements such as font, colors, and theme are some of the fundamental aspects to master to gain viewers’ attention.


Hence an individual needs to choose the right course which explains the significance of design elements using case studies. Gaining a deeper understanding of design elements will help the students to create vibrant and eye-catching content which will drive organic traffic to their website. This as a result will automatically provide a better ranking in the search engine organically.


Mobile Marketing 


As the name implies, the process of promoting one’s business through mobile is called mobile marketing. This chapter will talk in detail about the ways to increase app installations, app promotions, and examination of app metrics. Most people start and end their day with their smartphones and so creating better and personalized ads will help to maintain the attention of a large number of potential buyers.


It is vital to learn to create mobile-friendly websites, SMS, MMS, landing pages, and apps to create a consistent and appealing user experience for the customers to gain better retention.


 Affiliate Marketing 


Affiliate marketing is the technique of earning a commission through the promotion of another company or person’s products. Earning through doing a monotonous job will drain out the energy and motivation to work. However, searching and promoting a product to earn money is an innovative approach to earn money.


This chapter in the digital marketing course structure will ensure that an individual learns about the ways to incorporate affiliate marketing into his/her blog.


Affiliate marketing is a quick and easy way to make money without much inconvenience. Affiliates may be paid either pay-per-scale or pay-per-lead or pay-per-click. It is a passive job for those with good marketing skills.


Video Marketing 


The usage of videos to promote a product or service is called video marketing. To amaze the audience with a sparkle of creativity video marketing is often preferred. Instead of using thousands of words, a clever way to attract and retain customers and to build strong emotional connection videos are used.


This type of marketing will build trust and create a strong brand reputation. Customers will grasp the essential information quickly and retain it for longer periods. It is also easy and quick to share among people to gain prospective customers.


  Marketing Automation 


Marketing automation is the use of software to automate marketing campaigns not just to remove manual work or for efficiency but to provide a more personalized experience to its users. To nurture sales leads and to identify potential customers marketing automation is useful.


Marketing automation may provide relevant material that fosters trust and respect for the company, it enables businesses to streamline, automate, and measure marketing operations and workflows to improve operational efficiency and accelerate revenue growth.


Influencer & Podcast Marketing 


Influencer marketing works because social influencers have a high level of trust with their followers, and recommendations from them are effective to promote a product.  Podcast marketing is the process of developing a strategy and implementing methods aimed at increasing the audience and recognition.


Institutes Offering Digital Marketing Courses:


  1. IIM Skills


The digital marketing course is designed by experts who offer top-notch training to its students. The digital marketing course structure is vast and is formulated in such a way that both theoretical and practical portions are covered equally.

Upon completion of the course, certifications from IIM Skills, HubSpot, and Google will be provided.

Course Duration: 3 Months

Course Fee: Rs.29,900 + 18% GST




This institute is suitable for anyone who wishes to become an expert in social media and content marketing. The digital marketing course structure by UpGrad is in the form of videos, assignments, cases, and live sessions.

Certification from MICA and Facebook will be provided upon completion of the course.

Course Duration: 32 Weeks

Course Fee: Rs.1,05,045


Digital Academy by Digital Vidya 


The digital marketing course structure by Digital Academy is especially suitable for professionals involved in digital initiatives.  They use industry best practices to educate their students. Post completion of the course a certificate will be generated automatically.

Course Duration: 20 Weeks

Course Fee: Rs.41,182


Digital Marketing and Branding by NIIT


The post-graduate program in digital marketing course offered by NIIT transforms graduates into job-ready digital marketing specialists and also equips entrepreneurs with digital marketing skills. The digital marketing course structure is designed by digital marketing experts and industry practitioners.

Course Duration: 400+ hours of live training

 Course Fee: Rs.70,000


Henry Harvin 


Henry Harvin’s is another top institute offering digital marketing courses. Their digital marketing course structure is tailored in both self-paced and live virtual classes to suit the needs of their students.

Upon completion of the course, certifications from Henry Harvin, Google, and Facebook will be provided.

Course Duration: 1 Month

Course Fee: Rs.12,500


Frequently Asked Questions:


For whom is a digital marketing course suitable? 

Anyone with minimal computer knowledge can enroll in this course. The course is especially suggested for students, marketers, business professionals, and website owners who wish to launch a successful career.


Where can I learn digital marketing?

There are many online as well as offline institutes that offer free and paid digital marketing courses in India. With proper research, one can find the institute of their choice to master the concepts of digital marketing.


How much time does it take to finish a digital marketing course?

There are live virtual classes as well as self-paced classes. Students can opt for their desired comfortable mode of training. On average, it may take up to 3 to 4 months to complete a digital marketing course depending upon the institute.


How much do digital marketers earn on average?

In India, the average annual income for a Digital Marketing Manager (entry-level) is 5 lakhs. A Senior Digital Marketing Manager’s pay in India is from 7 -10 lakhs for someone with 5 to 9 years of experience.


What is the scope of online marketing training?

There is a growing demand for experts who are well-versed in internet marketing efforts. Candidates have the opportunity to start their consulting firm, work as freelancers, or focus on enhancing the internet presence for a variety of businesses and their clients.




In today’s world, every individual needs to learn the techniques of digital marketing to communicate with people. As a result of the Covid-19 epidemic, there has been a significant surge in work from home jobs. As a result of Covid-19, many businesses are switching to digital marketing for advertising and marketing.


Once the economy returns to normal, there will be a high demand for digital marketing expertise across India. One has to adapt himself to the changing trends to catch up with the growing economy. So it is advised to choose a suitable institute after thorough research to learn the art of digital marketing.

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