Are you still confused about what field you should choose for your career? Are you interested in marketing brands, products, and websites? Then, you are at the right place. The digital era rounds the world, and everything is operated via digital platforms. If you don’t know a lot about digital marketing, don’t worry. In the blog, we are going to learn it in detail.
● What is Digital Marketing?
Let’s learn what digital marketing is first! Digital marketing is the art of selling products and services using various platforms such as social media marketing, email marketing, SEO, or mobile apps. They build and promote a brand that is their client and help increase their reach in the market. Both are effective in their ways. Digital marketing includes many interesting techniques like search engine optimization, search engine marketing, email marketing, social media marketing, inbound marketing, content marketing, and web analytics.
Know about the 8 Best Digital Marketing courses in India
Now there are seven categories in online marketing.
Search engine optimization (SEO)
Search engine marketing (SEM)
Content marketing
Pay-per-click advertising (PPC)
Affiliate marketing
Email marketing
Most people know the basics of these techniques, but if you aspire to become a digital marketer, you need to know more than basic. You need to know all about the course and the science behind the entire digital marketing world. IIM Skills has designed effective digital marketing courses for you. If you are keen to learn the nitty-gritty of digital marketing and its important types, then sign up for the demo of the Best Digital Marketing Master Course.
Which are the Top 6 Digital Marketing Courses in Mumbai
● Benefits of The Course
Digital marketing courses will greatly benefit your career. These are the most trending courses today. An increasing number of people are spending most of their time on various digital platforms; hence, it is impossible to neglect the importance of digital marketing.
Best 7 Benefits of Taking up The Course:
- Explore a wide range of career options- Digital marketing isn’t restricted to one single field. A proper course will help you explore all the job opportunities available in every market sector.
- Increase your market value- The demand for digital marketing skills is growing. As a result, companies always give preference to candidates who are certified in this field. And it will train you in all the necessary skills that you would need to start up. So you won’t be entirely new to the job responsibilities.
- Receive high-end salary packages- If you have a certification in hand, you can negotiate your salary, making the whole process easier. And because you have a basic knowledge about digital marketing, companies are most likely to pay you more.
- Enjoy greater flexibility– The entire digital marketing domain revolves around the internet, so physical location hardly matters. You can choose to work at your own preferred time and location.
- Enhance your skills and creativity– The course will train you in all the relevant industry concepts and skills. In addition, you will explore the field and learn many interesting topics.
- Digital marketing certifications have become the industry standard– Companies recognize the value of certifications. As a result, even experienced people are doing certification in the field.
- They are cost-effective and time-savvy- Most courses are very brief and won’t take up much of your time. Thus, you can learn about the course at your own pace. In addition, most of the courses are very reasonably priced, and everybody can afford them.
- Placements- Many institutes offer placements on completing the course.
The benefits of the course are innumerable. It is always better to take up a course as it guides you on the right path.
● Scope of Digital Marketing in India
We depend on advertisements a lot. It is the most prominent form of marketing in India. The growth into digital marketing is impressive, and the numbers show that the trend will be going upwards in the future in India. The scope of digital marketing looks bright. More and more opportunities are coming in. We have many different specializations to choose from.
Junior and mid-level career options
Digital Marketing Intern
Digital Marketing Executive
SEO Executive
Link Building Specialist
Social Media Specialist
Google Ads Specialist
Email Marketing Specialist
Web Analyst
Online Reputation Executive
Content Marketing Executive
Higher-level career options
Digital Marketing Strategist
Digital Marketing Manager
Social Media Manager
Digital Marketing Head
Paid Advertising Manager
Digital Branding Head
The real salary of digital marketing freshers in India ranges between 1,20,000 to 3,00,000 per annum. But as you gain experience in this field, you can expect a hike of 25% to 70% every year. The hike also depends on your skillset and your abilities. Certified candidates tend to receive higher packages.
We can safely say that digital marketing in India is a very stable field, and there are tons of opportunities out there for you to choose from.
● Scope of Digital Marketing in Online Business
Become a Professional Blogger
Many digital marketing professionals choose to become full-time bloggers. However, if you work hard and choose to put your heart into it, you can become a successful blogger. First, bloggers should choose a niche of their own, which they are passionate about. Then, with proper networking, you can earn money through advertising and affiliate marketing. It’s a growing market, and you cannot go wrong with it.
Earn with Affiliate Marketing and AdSense
You have to create your own website/Blog keeping your niche in mind and start generating traffic and views. Once you gain traffic and views, you can earn money with Adsense and affiliate marketing techniques.
Start Freelancing Services
Now freelancing is a technique where you can earn an insane amount of money from the comforts of your home. Sitting at home, you can build international clients and offer your services as an individual.
Start Your Own Agency
If you always dreamt of running your own business and have knowledge about the market, you can start your digital marketing agency. Then, you can build contact and clients and offer them your digital marketing services.
Become a YouTuber
You can select a particular niche and start your own YouTube channel. You need to offer great content, build your audience, and earn through monetization.
Scope as Trainer And Coach
If you are good at teaching, then you can coach about digital marketing. A course would help you to learn about digital marketing in detail and in-depth. However, before you get into coaching, a prior hands-on digital marketing experience is very helpful.
What Do You need to Join Digital Marketing Courses?
There are different levels for digital marketing courses, so the eligibility for every digital marketing course will be different.
Following are the criteria for different digital marketing courses.
Digital Marketing Certifications- Securing a minimum of 50% marks in class 12th (HSC) is necessary.
Digital Marketing Courses Online- After completing 10th and 12th, students can pursue any digital marketing course online.
Diploma in Digital Marketing- Student, must secure 50% marks in class 12th (HSC) from any stream or graduation with 50% marks from any stream for PG diploma level digital marketing courses.
Under-Graduate Digital Marketing Courses– Minimum of 50% marks in 10+2 for bachelor’s level digital marketing course.
Post-Graduate Digital Marketing Courses– A person with a 50% score in any bachelor course can take master’s level courses in digital marketing.
What Do You Study in Digital Marketing Courses?
You are going to learn a bunch of exciting new techniques in the digital marketing course. A proper course will give you a start-up for your career in the digital marketing world.
They are going to put you in real scenarios and train you for the real world of marketing. In addition, a course would help you get hands-on experience in marketing, and you could be out to work for some of their clients, which will give you even more exposure.
Most courses offer internships after you complete the course. An internship will give you the confidence to work in the real marketing world, so always opt for a course that offers an internship.
Listing a few things you will learn in the course:
Search engine optimization (SEO)
Search engine marketing (SEM)
Content marketing
Social Media Marketing (SMM)
Pay-per-click advertising (PPC)
Affiliate marketing
Email marketing
YouTube marketing
AdSense
Building a website
Keyword planning
What Is The Best Course for Digital Marketing?
There are many institutes available in the market offering digital marketing courses.
Few things to keep in mind before looking for a digital marketing course.
- Always go with the reviews and ratings about the institute.
- Always check the course curriculum before taking up the course.
- Compare course fees and other benefits with other institutes.
- Check for known and experienced faculty members.
- Check if the course is online or it is on-campus.
- Go with the one that offers certification.
- Look for 100% placement assistance.
- Check if they offer an internship.
Listing The Best Options for The Digital Marketing Course:
IIM Skills– Master Digital Marketing Course
They offer the best Digital Marketing course, and it’s completely online, so you wouldn’t need to worry about traveling during this pandemic.
Content of The Course-
WordPress.
SEO
Video Marketing
Web Analytics
Social Media Marketing
Affiliate Marketing
Fees- Rs 29,000 +18% GST
Google: Google Digital Marketing Course
Content of the course
- Fundamentals of Digital Marketing
- Starting your online business
- Online visibility for your brand
- Promoting your business
- How to expand business
- Mobile marketing
- Content marketing for your business
- Social media advertising
- YouTube
Fees- Free
Reliablesoft Academy-
Content of the course-
Digital marketing basics
Facebook / Instagram Ads
Google Ads
Search engine optimization (SEO)
Keyword research
Content marketing
Email marketing
Google analytics
Social media marketing
E-commerce SEO
Semrush Academy
Content of The Course
SEO
Content Marketing
PPC
Affiliate Marketing
Social Media Marketing
Clickminded-
Content of The Course-
Social Media Marketing
Content Marketing
Email Marketing
Paid Advertising
Sales Funnels
Google Analytics
Search Engine Optimization
HubSpot-
Content of The Course-
Inbound Marketing
Content Marketing
Email Marketing
Social Media Marketing
Contextual Marketing
Udemy
Content of the course-
Market Research
WordPress Setup
SEO
SEO Writing
YouTube Marketing
Google Ads
LinkedIn Marketing
App Marketing
Email Marketing
Google Analytics
Social Media Marketing
Facebook Ads
Simplilearn-
Content of The Course-
SEO
Social Media
Pay-Per-Click (Facebook and Google Ads)
Conversion Optimization
Web Analytics
Content Marketing
Email Marketing and Mobile Marketing
Udacity-
Content of The Course-
Online Marketing Fundamentals
Content Strategy
Social Media Marketing
Social Media Advertising with Facebook Blueprint
Search Engine Optimization (SEO)
Search Engine Marketing with Google Ads
Display Advertising
Email Marketing
Measure and Optimize with Google Analytics
Coursera- Digital marketing specialization
Content of The Course
Marketing in a digital world
Digital marketing analytics in theory
Digital marketing analytics in practice
Digital media and marketing principals
Digital media and marketing strategies
The digital marketing revolution
Digital marketing capstone
Frequently Asked Questions
1- What are the different Digital Marketing strategies?
There are 8 types of digital marketing strategies.
Social Media Marketing Platforms.
Influencer Marketing.
Email Marketing.
Content Marketing.
Search Engine Optimization (SEO) Marketing.
Pay-per-click (PPC).
Affiliate Marketing.
Mobile Marketing.
2- Which digital marketing strategy is the best?
You can’t say which one is the best because every digital marketing strategy plays its role. If you want to make a brand or product known, you have to take the help of all the digital marketing strategies available.
3- How do I become a digital marketer?
To become a digital marketer, you need to follow these steps.
Complete a bachelor’s degree.
Learn important digital marketing skills.
Take up courses with certification.
Get your first entry-level job in the digital marketing field.
Get a Master’s degree in digital marketing.
4- What do digital marketers do?
Digital marketers market a brand or their product in the market to increase sales and audience for them. They also work to increase sales and website traffic.
5- Would my business benefit from digital marketing?
There are a lot of things that digital marketers do that can benefit your business.
Like-
Strategies with your business’s valuable data and analytics.
Content performance and lead generation.
Improved conversion rates.
Cost-effective than traditional marketing.
Higher revenues.
Higher ROI from your campaigns.
Compete with large corporations.
Connecting with clients and customers.
Earn people’s trust and build brand reputation.
Ensure online business survival.
Know all about your competitors.
Real-time results.
Improve your outreach.
6- Is YouTube important for marketing?
YouTube is a very important and critical marketing tool for any industry. It’s growing, and almost everyone is on youtube. People check reviews and get their options all from YouTube. Also, it is more engaging than any other media. You can build a relationship with people on youtube.
7- What is Email Marketing?
It’s a form of marketing that businesses use to promote their brand or products or update their customers about the ongoing new trend, sales, or discounts.
8- How do I pick the best institute for a digital marketing course?
Decide what you need in the course and always check the reviews, visit the official institute website and check their curriculum and other details.
9- What are the rules for digital marketing?
There are no rules but always remember these few things.
Don’t depend on just one marketing strategy; always create a backup.
Not all customers are the same.
Sales funnels are necessary.
Start thinking hyperlocal.
Sell an experience, not a service.
Take advantage of video.
10- What is SEO?
Search Engine Optimization (SEO) is another technique used by digital marketers. It’s a technique used to get pages to rank higher on the search engines. The higher the page ranks, the more views, audience, and recognition the brand gets.
11- How should we use Facebook for marketing?
You can use this platform to connect with your audience and share your content interestingly and engagingly.
12- Which social media platform should my business be using?
There can use any platform where you can find customers like-
YouTube
13- Which industries hire digital marketers?
In today’s time, almost every industry needs a digital marketer because they benefit the industry in many different ways.
Industries like- Marketing industry, law, retail, health, training and education, automobile, food, entertainment, real estate, and fashion. Honestly, the opportunities are endless.
Conclusion:
Digital marketing is our present and future. Everything is digital. The opportunities in this industry are endless, and it’s never going down.
You have to start with researching and taking up the best course to learn about this in detail. Don’t get intimidated by the whole thing. If you put your mind and effort into it, you will be able to do it.
I hope this blog was helpful for you.