What Are Digital Marketing Courses?

Are you still confused about what field you should choose for your career? Are you interested in marketing brands, products, and websites? Then, you are at the right place. The digital era rounds the world, and everything is operated via digital platforms. If you don’t know a lot about digital marketing, don’t worry. In the blog, we are going to learn it in detail.


The image states about digital marketing courses


●        What is Digital Marketing?


Let’s learn what digital marketing is first! Digital marketing is the art of selling products and services using various platforms such as social media marketing, email marketing, SEO, or mobile apps. They build and promote a brand that is their client and help increase their reach in the market. Both are effective in their ways. Digital marketing includes many interesting techniques like search engine optimization, search engine marketing, email marketing, social media marketing, inbound marketing, content marketing, and web analytics.


Know about the 8 Best Digital Marketing courses in India


Now there are seven categories in online marketing.

Search engine optimization (SEO)

Search engine marketing (SEM)

Content marketing

Social Media Marketing (SMM)

Pay-per-click advertising (PPC)

Affiliate marketing

Email marketing


Most people know the basics of these techniques, but if you aspire to become a digital marketer, you need to know more than basic. You need to know all about the course and the science behind the entire digital marketing world. IIM Skills has designed effective digital marketing courses for you. If you are keen to learn the nitty-gritty of digital marketing and its important types, then sign up for the demo of the Best Digital Marketing Master Course.


Which are the Top 6 Digital Marketing Courses in Mumbai


●        Benefits of The Course


Digital marketing courses will greatly benefit your career. These are the most trending courses today. An increasing number of people are spending most of their time on various digital platforms; hence, it is impossible to neglect the importance of digital marketing.


Best 7 Benefits of Taking up The Course:


  1. Explore a wide range of career options- Digital marketing isn’t restricted to one single field. A proper course will help you explore all the job opportunities available in every market sector.
  2. Increase your market value- The demand for digital marketing skills is growing. As a result, companies always give preference to candidates who are certified in this field. And it will train you in all the necessary skills that you would need to start up. So you won’t be entirely new to the job responsibilities.
  3. Receive high-end salary packages- If you have a certification in hand, you can negotiate your salary, making the whole process easier. And because you have a basic knowledge about digital marketing, companies are most likely to pay you more.
  4. Enjoy greater flexibility– The entire digital marketing domain revolves around the internet, so physical location hardly matters. You can choose to work at your own preferred time and location.
  5. Enhance your skills and creativity– The course will train you in all the relevant industry concepts and skills. In addition, you will explore the field and learn many interesting topics.
  6. Digital marketing certifications have become the industry standardCompanies recognize the value of certifications. As a result, even experienced people are doing certification in the field.
  7. They are cost-effective and time-savvy- Most courses are very brief and won’t take up much of your time. Thus, you can learn about the course at your own pace. In addition, most of the courses are very reasonably priced, and everybody can afford them.
  8. Placements- Many institutes offer placements on completing the course.


The benefits of the course are innumerable. It is always better to take up a course as it guides you on the right path.


●        Scope of Digital Marketing in India


We depend on advertisements a lot. It is the most prominent form of marketing in India. The growth into digital marketing is impressive, and the numbers show that the trend will be going upwards in the future in India. The scope of digital marketing looks bright. More and more opportunities are coming in. We have many different specializations to choose from.


Junior and mid-level career options


Digital Marketing Intern

Digital Marketing Executive

SEO Executive

Link Building Specialist

Social Media Specialist

Google Ads Specialist

Email Marketing Specialist

Web Analyst

Online Reputation Executive

Content Marketing Executive


Higher-level career options


Digital Marketing Strategist

Digital Marketing Manager

Social Media Manager

Digital Marketing Head

Paid Advertising Manager

Digital Branding Head


The real salary of digital marketing freshers in India ranges between 1,20,000 to 3,00,000 per annum. But as you gain experience in this field, you can expect a hike of 25% to 70% every year. The hike also depends on your skillset and your abilities. Certified candidates tend to receive higher packages.


We can safely say that digital marketing in India is a very stable field, and there are tons of opportunities out there for you to choose from.


●        Scope of Digital Marketing in Online Business


Become a Professional Blogger


Many digital marketing professionals choose to become full-time bloggers. However, if you work hard and choose to put your heart into it, you can become a successful blogger. First, bloggers should choose a niche of their own, which they are passionate about. Then, with proper networking, you can earn money through advertising and affiliate marketing. It’s a growing market, and you cannot go wrong with it.


Earn with Affiliate Marketing and AdSense


You have to create your own website/Blog keeping your niche in mind and start generating traffic and views. Once you gain traffic and views, you can earn money with Adsense and affiliate marketing techniques.


Start Freelancing Services


Now freelancing is a technique where you can earn an insane amount of money from the comforts of your home. Sitting at home, you can build international clients and offer your services as an individual.


Start Your Own Agency


If you always dreamt of running your own business and have knowledge about the market, you can start your digital marketing agency. Then, you can build contact and clients and offer them your digital marketing services.


Become a YouTuber


You can select a particular niche and start your own YouTube channel. You need to offer great content, build your audience, and earn through monetization.


Scope as Trainer And Coach


If you are good at teaching, then you can coach about digital marketing. A course would help you to learn about digital marketing in detail and in-depth. However, before you get into coaching, a prior hands-on digital marketing experience is very helpful.


What Do You need to Join Digital Marketing Courses?


There are different levels for digital marketing courses, so the eligibility for every digital marketing course will be different.


Following are the criteria for different digital marketing courses.


Digital Marketing Certifications- Securing a minimum of 50% marks in class 12th (HSC) is necessary.


Digital Marketing Courses Online- After completing 10th and 12th, students can pursue any digital marketing course online.


Diploma in Digital Marketing- Student, must secure 50% marks in class 12th (HSC) from any stream or graduation with 50% marks from any stream for PG diploma level digital marketing courses.


Under-Graduate Digital Marketing Courses– Minimum of 50% marks in 10+2 for bachelor’s level digital marketing course.


Post-Graduate Digital Marketing Courses– A person with a 50% score in any bachelor course can take master’s level courses in digital marketing.


What Do You Study in Digital Marketing Courses?


You are going to learn a bunch of exciting new techniques in the digital marketing course. A proper course will give you a start-up for your career in the digital marketing world.


They are going to put you in real scenarios and train you for the real world of marketing. In addition, a course would help you get hands-on experience in marketing, and you could be out to work for some of their clients, which will give you even more exposure.


Most courses offer internships after you complete the course. An internship will give you the confidence to work in the real marketing world, so always opt for a course that offers an internship.


Listing a few things you will learn in the course:

Search engine optimization (SEO)

Search engine marketing (SEM)

Content marketing

Social Media Marketing (SMM)

Pay-per-click advertising (PPC)

Affiliate marketing

Email marketing

YouTube marketing


Building a website

Keyword planning

Google Analytics


What Is The Best Course for Digital Marketing?


There are many institutes available in the market offering digital marketing courses.

Few things to keep in mind before looking for a digital marketing course.

  • Always go with the reviews and ratings about the institute.
  • Always check the course curriculum before taking up the course.
  • Compare course fees and other benefits with other institutes.
  • Check for known and experienced faculty members.
  • Check if the course is online or it is on-campus.
  • Go with the one that offers certification.
  • Look for 100% placement assistance.
  • Check if they offer an internship.


Listing The Best Options for The Digital Marketing Course:


 IIM Skills–  Master Digital Marketing Course


They offer the best Digital Marketing course, and it’s completely online, so you wouldn’t need to worry about traveling during this pandemic.


Content of The Course- 




Video Marketing

Web Analytics

Social Media Marketing

Affiliate Marketing


Fees- Rs 29,000 +18% GST



Google: Google Digital Marketing Course


Content of the course

  • Fundamentals of Digital Marketing
  • Starting your online business
  • Online visibility for your brand
  • Promoting your business
  • How to expand business
  • Mobile marketing
  • Content marketing for your business
  • Social media advertising
  • YouTube


Fees- Free


Reliablesoft Academy-


Content of the course-

Digital marketing basics

Facebook / Instagram Ads

Google Ads

Search engine optimization (SEO)

Keyword research

Content marketing

Email marketing

Google analytics

Social media marketing

E-commerce SEO


Semrush Academy


Content of The Course



Content Marketing


Affiliate Marketing

Social Media Marketing




Content of The Course-


Social Media Marketing

Content Marketing

Email Marketing

Paid Advertising

Sales Funnels

Google Analytics

Search Engine Optimization




Content of The Course-


Inbound Marketing

Content Marketing

Email Marketing

Social Media Marketing

Contextual Marketing




Content of the course-


Market Research

WordPress Setup


SEO Writing

YouTube Marketing

Google Ads

LinkedIn Marketing

App Marketing

Email Marketing

Google Analytics

Social Media Marketing

Facebook Ads




Content of The Course-



Social Media

Pay-Per-Click (Facebook and Google Ads)

Conversion Optimization

Web Analytics

Content Marketing

Email Marketing and Mobile Marketing




Content of The Course-


Online Marketing Fundamentals

Content Strategy

Social Media Marketing

Social Media Advertising with Facebook Blueprint

Search Engine Optimization (SEO)

Search Engine Marketing with Google Ads

Display Advertising

Email Marketing

Measure and Optimize with Google Analytics


Coursera- Digital marketing specialization


Content of The Course


Marketing in a digital world

Digital marketing analytics in theory

Digital marketing analytics in practice

Digital media and marketing principals

Digital media and marketing strategies

The digital marketing revolution

Digital marketing capstone


Frequently Asked Questions


1- What are the different Digital Marketing strategies?


There are 8 types of digital marketing strategies.

Social Media Marketing Platforms.

Influencer Marketing.

Email Marketing.

Content Marketing.

Search Engine Optimization (SEO) Marketing.

Pay-per-click (PPC).

Affiliate Marketing.

Mobile Marketing.


2- Which digital marketing strategy is the best?


You can’t say which one is the best because every digital marketing strategy plays its role. If you want to make a brand or product known, you have to take the help of all the digital marketing strategies available.


3- How do I become a digital marketer?


To become a digital marketer, you need to follow these steps.

Complete a bachelor’s degree.

Learn important digital marketing skills.

Take up courses with certification.

Get your first entry-level job in the digital marketing field.

Get a Master’s degree in digital marketing.


4- What do digital marketers do?


Digital marketers market a brand or their product in the market to increase sales and audience for them. They also work to increase sales and website traffic.


5- Would my business benefit from digital marketing?


There are a lot of things that digital marketers do that can benefit your business.


Strategies with your business’s valuable data and analytics.

Content performance and lead generation.

Improved conversion rates.

Cost-effective than traditional marketing.

Higher revenues.

Higher ROI from your campaigns.

Compete with large corporations.

Connecting with clients and customers.

Earn people’s trust and build brand reputation.

Ensure online business survival.

Know all about your competitors.

Real-time results.

Improve your outreach.


6- Is YouTube important for marketing?


YouTube is a very important and critical marketing tool for any industry. It’s growing, and almost everyone is on youtube. People check reviews and get their options all from YouTube. Also, it is more engaging than any other media. You can build a relationship with people on youtube.


7- What is Email Marketing?


It’s a form of marketing that businesses use to promote their brand or products or update their customers about the ongoing new trend, sales, or discounts.


8- How do I pick the best institute for a digital marketing course?


Decide what you need in the course and always check the reviews, visit the official institute website and check their curriculum and other details.


9- What are the rules for digital marketing?


There are no rules but always remember these few things.

Don’t depend on just one marketing strategy; always create a backup.

Not all customers are the same.

Sales funnels are necessary.

Start thinking hyperlocal.

Sell an experience, not a service.

Take advantage of video.


10- What is SEO?


Search Engine Optimization (SEO) is another technique used by digital marketers. It’s a technique used to get pages to rank higher on the search engines. The higher the page ranks, the more views, audience, and recognition the brand gets.


11- How should we use Facebook for marketing?


You can use this platform to connect with your audience and share your content interestingly and engagingly.


12- Which social media platform should my business be using?


There can use any platform where you can find customers like-







13- Which industries hire digital marketers?


In today’s time, almost every industry needs a digital marketer because they benefit the industry in many different ways.

Industries like- Marketing industry, law, retail, health, training and education, automobile, food, entertainment, real estate, and fashion. Honestly, the opportunities are endless.




Digital marketing is our present and future. Everything is digital. The opportunities in this industry are endless, and it’s never going down.

You have to start with researching and taking up the best course to learn about this in detail. Don’t get intimidated by the whole thing. If you put your mind and effort into it, you will be able to do it.

I hope this blog was helpful for you.

Leave a Comment