SEO means making a website more search engine friendly. According to GlobalWebIndex, 60% of the world’s population has access to the Internet, and 53% of B2B and B2C website traffic comes from organic search. Yet, only 30% of business owners have an SEO strategy. Search Engine Optimization is about applying best practices so that search engines and visitors can find your website in the best possible way. The digital market in Greece, also known as the “Cradle of Western Civilization”, is growing rapidly, creating a need for experts with SEO training. The best SEO courses in Greece are available to boost your professional career. Let’s explore!
E-commerce Market Trend in Greece
In 2022, Greece’s e-commerce recorded a whopping USD 3.64 billion in sales. Notably, when compared to other countries, the average annual growth rate is projected to be 8% by 2025. In 2022, 47% of Greeks purchased at least one thing using an internet channel.
The Greek economic woes have made consumers more cautious in their purchase selections. What exactly does this mean? Firstly, people consider pricing, which, especially online, is immediately available and straightforward to compare. This is one of the reasons, along with convenience, why Greeks prefer to shop online.
Thus, candidates for SEO Courses in Greece have more opportunities with the rising need for skilled professionals in managing digital business platforms.
What is SEO?
Search Engine Optimization (SEO) is the technique of improving your web pages to boost your website’s visibility organically in Search Engine Result Pages (SERPs). SEO is not the same as search engine (paid) advertising. Paid advertising is paying search engines such as Google to display your website on the search result page.
Instead, SEO optimizes your website such that it appears naturally on the top page of search results. Organic traffic is defined as the number of people who arrive at your website from these search results (because they found your website themselves).
Importance of SEO
Why should you learn SEO fundamentals and implement SEO strategies? A website optimized for SEO can have many benefits for the owner of the site.
● SEO Increases Traffic
Developing an SEO plan is critical since organic traffic accounts for a sizable portion of search engine traffic. And organic traffic is the finest sort of website traffic since you don’t have to pay to encourage people to visit your site. Moreover, 75% of searchers only click on results on the first page of the SERPs.
If your website appears on the top page of a search result for a query, you may capture the majority of hits and traffic. On the first page, no less. The higher your rating, the more traffic you’ll get. The top results had a click-through rate (CTR) of 28.5%, according to SISTRIX. If your website does not rank near the top, you will not receive as much traffic, leads, or sales.
● SEO Traffic is Reliable
If you have a page that ranks well on Google, you will most likely get constant traffic from that page. Websites that rank on the SERPs receive constant, passive organic traffic, as opposed to other techniques of traffic acquisition such as social media or email marketing.
Google receives 5.6 billion searches every day, according to HubSpot. As a result, you can count on search engine traffic because people always seek items online. If you’re just starting, SEO may take some time to produce results, but it’s worth the wait.
● SEO Enhances The User Experience
SEO used to be simple: throw a bunch of keywords into your website, and presto – your content appears in the SERPs. Imagine trying to read an article where a term appears in virtually every sentence. It is not a good experience at all; you might leave before finishing the article. Fortunately, after several Google upgrades, ranking in SERPs now requires more than simply keywords.
Currently, excellent SEO techniques are connected with a pleasant user experience. Google announced an upgrade to the Page Experience algorithm in 2021, to provide its users with the best possible experience.
● SEO Has a Significant Return On Investment (ROI).
SEO outperforms other marketing tactics in terms of ROI. Terakeet claims that websites that rank well on SERPs:
- Improve the business worth of a blog by more than 400%.
- Save more than 80% on client acquisition expenditures.
- Generate more than $10 in income for every $1 invested in marketing.
Search Engines: How Do They Work?
Understanding how search engines function is critical for determining which components of your website need to be optimized as part of mastering SEO principles. Consider Google. Google must complete three processes before serving your website to its users: crawling, indexing, and ranking.
Crawling: Google sends out robots (also known as spiders or crawlers) to follow hyperlinks on the web to find fresh information. The material can be webpages, documents, photos, videos, or anything else that can be linked to it. When crawlers arrive at a web page, they acquire information about it and follow links to other pages. Then they report back to Google on what they discover.
Indexing: If crawlers locate unique material, they add it to the large database of discovered URLs, commonly known as the ‘search index’.
Ranking: The ranking procedure begins after the URLs are in the database. Google must attempt to categorize the results for each search query from most relevant to least relevant.
Hence, for your website to be on Google’s first page, you must give relevant solutions to what people are looking for.
What Are The Search Engines in Greece?
Approximately 97% of Greek internet users use Google to find interesting content online, which is by far the most popular search engine:
- Google (97.27%),
- Bing (1.78%),
- Yahoo! (0.65%),
- DuckDuckGo (0.18%),
- Yandex (0.05%),
- Ecosia (0.02%).
What are the SEO Components?
When choosing the most relevant sites for a given search query, search engines take several ranking elements into account. As a ranking criterion, having quality material is crucial. Other ranking elements are divided into the primary components listed below:
● Technical SEO
Technical SEO streamlines your website’s infrastructure to enable search engine crawlers to access and index it. Technical SEO is known as such because it exclusively addresses the backend. Although nobody will notice the technical SEO work you put in, search engines will undoubtedly benefit from it.
Technical SEO efforts include optimizing:
- The layout of your website
- The usage of structured data and schema markup
- Page and website speed
- Addressing URL redirection in the URL structure
- Mobile compatibility
- Website protection (SSL and HTTPS)
● On-Page SEO
On-page SEO is the process of creating informative content that best answers a user’s query, optimizing pages for specific keywords, and including data to help search engine robots understand the meaning and context of your content. Among the On-Page SEO efforts are:
- Headings
- Headers and content formatting
- Descriptions of metadata
- URLs
- External and internal hyperlinks
● Off-Page SEO
The activities conducted outside of your website to boost its ranking are referred to as “Off-Page SEO.” It considers your whole web presence. Off-page SEO might be compared to word-of-mouth marketing. The websites that link to your content, as well as the context in which they refer to your brand, disclose a great deal about your website. The following are examples of off-page SEO efforts:
Link building: is the practice of gaining high-rank backlinks from other websites and pages on the internet.
Guest posting: this is the process of obtaining prominent authors from other websites to generate material for your site. Backlinks from guest blogs are not permitted by Google, but they are a terrific way to increase brand exposure.
Social media awareness: this is essential for driving visitors to your website.
What are the Roles and Responsibilities of an SEO Specialist?
- To maximize ROI from your SEO strategy, test, gather, and analyze data, detect SEO trends, and get insights about target consumers’ preferences.
- Keep tabs on and examine site analytics information and SEM campaigns.
- Monitor campaign expenditures, and make sure budgets aren’t exceeded.
- Website text and landing pages should be optimized for SEM.
- Do keyword research, expansion, refining, and gain insight into rivals’ SEO initiatives.
- Collaborate with several departments to make sure best practices are applied as you develop and implement off-page SEO through link building.
What Are The Skills Required To Become an SEO Specialist?
- Analytical thinking
- Passionate about research
- Skills in making quick decisions
- Resilience and flexibility
- Competent in content writing material
- Basic understanding of web design and development
- Familiar with the operation of the internet
- Technical and programming abilities
- Working knowledge of Microsoft Excel
Job Options With Certified SEO
- Content Marketer
- Digital Marketer
- Marketing Analysts
- Search Engine Marketing Specialists
- SEO Analysts
- SEO Manager
Top 6 Best SEO Courses in Greece
Rank #1. SEO Courses in Greece
1. IIM SKILLS
IIM SKILLS is the #1 institution on this list of the finest SEO training in Greece. They offer a wide selection of thorough and practical professional courses.
Course Name: Advanced SEO Course
Course Details:
The training is helpful in terms of good content production, on-page SEO techniques, technical comprehension for non-techies, and excellent off-page optimization abilities. Your confidence is boosted by the paid internship, which also enables you to monitor your SEO progress in real-time.
Course Outcomes:
- Learn SEO Fundamentals
- Learn Technical, On-Page, and Off-Page SEO
- Keyword Research
- Learn how to do Competitor Research
- Learn to create SEO-optimized content
- Learn about backlinks
- Master various SEO Tools
- Learn to perform SEO Audit
Who Should Attend This Course:
- Blogger
- Content Writer
- Digital Marketing Professional
- Freelancer
- Students
- Small and Medium entrepreneurs
Course Type: Online
Course Duration: Training (4 weeks) and a Paid internship (8 weeks)
Course Fees: 169.78 Euro + GST
Pre-requisites:
- Computer with good connectivity
- Basic knowledge of the Internet
Certification: Master Certificate from IIM Skills (recognized by MSME Government of India)
Placement Support: Yes
Also Check: Digital Marketing Courses in Greece
Rank #2. SEO Courses in Greece
2. Hellenic American Union (HAU)
HAU is a cultural and educational organization that prioritizes community service, and professional and personal growth.
Course Name: SEO Academy
Course Details:
The primary topics covered in this course are the best SEO tactics and how to use them. It explores several SEO techniques, highlighting their methodology and objectives. It also emphasizes competition analysis and numerous SEO techniques. This course is among the top SEO courses in Greece because of these distinctive qualities.
Who should attend this course:
- Candidates with experience in digital marketing who want to learn more about SEO marketing
- Marketers who want to advance their skills and become SEO professionals
- IT graduates interested in learning about the SEO industry
- Entrepreneurs for developing the best business plans
Course Outcomes:
- Practical experience with SEO
- Boost the organic placement of your online content
- Learn how to use SEO frameworks, tools, and techniques.
- Recognize the strategies and tactics used by SEO rivals.
- Build your SEO strategy from the bottom up.
Course Type: Online
Course Fees:
Early-bird discount: EUR 590
Standard fee – EUR 650
Pre-requisites: Basic understanding of Digital Marketing concepts and strategies
Course Duration; 27 hours
Certification: Issued by the Institution
Placement Support: Yes.
Rank #3. SEO Courses in Greece
3. IIENSTITU
IIENSTITU is another institute that offers the best SEO courses in Greece. Taught by marketing ninjas; providing resources and support to help each student succeed, offering an academically rigorous and student-friendly curriculum.
Course Name: SEO Course
Course Details: This course, devised by industry specialists, has improved the lives of thousands of candidates worldwide. This program will aid the candidate in creating a strong web presence on Google.
Who should attend this course:
- Those interested in developing, managing, and creating websites
- Entrepreneurs
- Content Writers
- Internet Marketers
- Aspiring SEO Expert
Course Outcomes:
- Analyze the best content marketing strategy for businesses using SEO.
- Analyze the keyword’s relevance to the company.
- Identify the most effective keywords to target.
- Create content optimized for high-quality backlinks with keyword research.
- Writing blog posts that are SEO-friendly.
Course Type: Online
Course Fees: USD 45
Pre-requisites:
- Smartphone, Tablet, or Computer.
- Internet Connection
Course Duration: 6 hours live session
Certification: Awarded upon completion of the course; accredited to countries in the European Union.
Rank #4. SEO Courses in Greece
4. College of Media and Publishing (CMP)
CMP has a reputation for offering high-quality education, being professional, and providing great customer service. Students will benefit from attending a genuine institution recognized by the UK government and EU, where they will get authorized courses and credentials to help them advance in their careers.
Course Name: SEO Content Writing Course
Course Details: This course teaches students how to create targeted material that ranks highly on most major internet search engines. It also emphasizes how to create good digital content and guarantee that it reaches the broadest online audience possible. This is one of the popular names in the list of the best SEO courses in Greece.
Who should attend this course:
- Organizations and businesses of all sizes.
- Professionals in marketing.
- Online content creators and bloggers.
- Freelancers who offer services.
- Advertising in social media.
Course Outcomes:
- Make outstanding content by using tried-and-true content writing approaches.
- Determine the best keywords for certain search phrases.
- Easily include keywords and phrases in web publications.
- Create powerful linkages.
- Employ video and graphics to aid with SEO.
- With social media networks, you may promote yourself or your business online.
- Find employment as a paid SEO content writer.
Course Type: Online
Course Fees: £494.50 or 4 monthly installments of £123.62
Pre-requisites:
- Proficiency in English writing
- Interest in Content Writing and SEO
Course Duration: Self-paced according to the needs of the candidates. No time limit
Certification: Candidates will receive a Certificate of Achievement, Learner Unit Summary, and an accredited CMP Diploma in SEO Content Writing, which is recognized in the UK and beyond.
Placement Support: Yes
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Rank #5. SEO Courses in Greece
5. Koenig
Koenig is a well-known IT training company on all continents, with offices in the United States, Canada, the United Kingdom, the Netherlands, South Africa, Dubai, India, Singapore, Australia, and New Zealand. Their vision is to make IT education available globally to build a more just and prosperous society.
Course Name: Search Engine Optimization Course
Course Details:
This course will teach you advanced techniques for optimizing your website to attract and track as many visitors as possible. Candidates who complete Koenig’s SEO course can work as freelancers or pursue a career in Internet marketing.
Who should attend this course?
- Personal Virtual Assistants
- Online content writers
- Entrepreneurs (who seek to boost their web presence)
- Relationship coaches, lifestyle coaches, and health coaches
- Bloggers
- Freelancers
Course Outcomes:
- Comprehend the Functions of Search Engines
- Learn what is Search Engine Optimization
- Comprehend Misconceptions and Myths about search engines
- Learn what is Page Rank
- Comprehend Search Engines Services and Tools
- Build Accessible Sites
- Measure and Track Success
- Understand Indexing and Crawling
Course Type: Online
Pre-requisites: Essential experience with Windows or Mac OS.
Duration: 32 hours.
Certifications: Candidates will be awarded credentials upon completion of the course satisfactorily.
Rank #6. SEO Courses in Greece
6. Know Crunch
Knowcrunch offers digital marketing education and training in class and via video-on-demand e-learning courses. They also provide customized corporate training programs to the demands of each company. Training programs are designed for executives and professionals, making learning and personal development fun.
Course Name: Masterclass in Search Engine Optimization
Course Details:
This advanced course teaches SEO methods, tools, and practices through step-by-step lectures, tutorials, and hands-on activities. Panels on tactical applications, features, regulatory changes, vendor solutions and services, technological advancements, KPIs, metrics, and relevant careers are also included. It allows distant students to train at any time and in any location, giving them more freedom and access to education.
Who should attend this course?
- Blogger
- Content Writer
- Digital Marketer
- Freelancer
- Social Media Marketer
- Student
Course Outcomes:
- Know the features of all the SEO tools that have been shown.
- Find flaws with your website, make plans, and create SEO tactics you can improve.
- Develop coherent, convincing content that is optimized for search.
- Provide an SEO report and evaluate all available data and statistics.
- Setup and maintain your clients’ accounts while offering SEO services to them
Course Type: Online
Course Fee:
- EUR650 (with a 4-month installments option)
Pre-requisites: A strong internet connection is required for the lecture series, and a PC is required to put the knowledge you learn to use.
Duration: 6 months
Certification: A professional diploma is awarded to graduates who complete the online exams.
FAQs About SEO Courses in Greece
Q1: Which is better? PPC or SEO?
Ans: PPC stands for “bought traffic,” which may be numerical and isn’t always organic. SEO stands for “organic traffic.” Moreover, SEO is a cost-free kind of marketing that makes use of keywords to move your website up the Google search results. While PPC is a paid method, in this case, the advertiser pays the publisher based on how many clicks his or her advertised Ad obtains and receives.
Q2: What is the definition of bounce rate in SEO?
Ans: The bounce rate is the percentage of website visitors that leave the landing page without reading any further pages or taking any action. Reduce bounce rates, increase page engagement, enhance page performance, and deliver constant user interaction. It is critical to have internal connections, CTAs, and so forth.
Q3: What is link building and why does it matter?
Ans: Google is constantly trying to determine which results are most relevant to any given searcher at any given time. Link building is what SEO professionals do to get links to their websites to improve search results. Google looks for other websites to see if their content is worth linking to and is more credible.
Conclusion About SEO Courses in Greece
E-commerce is quickly expanding in Greece, necessitating the demand for SEO-trained professionals. This article focuses on the best SEO courses in Greece that are currently available. SEO has significantly lower entry costs, which lowers the cost of customer acquisition. This is especially true when compared to digital advertising.