There are numerous SEO courses in Kolkata that can assist learners gain astronomical knowledge in the field named Search Engine Optimization (SEO). Kolkata – the State Capital of West Bengal, India, apart from being a Metro City is a host to several technical institutions offering technical education that is keenly priced. In layman’s language, Search Engine Optimization (SEO) intrinsically means making websites in such a way that they become more visible to people who are looking for the products or services offered on the websites via various search engines.
SEO is an indispensable component of the field of Search Engine Marketing (SEM). SEM is an umbrella term used to elucidate all the marketing strategies related to online search. It entails both organic as well as paid search. The ultimate goal of SEO is to raise the ranking of a particular website in organic search results.
Significance of SEO
- Search Engine Optimization (SEO) is the best way to comprehend the voice of the consumer.
- SEO helps in building Trust and Credibility of the Brand amongst consumers.
- It is the Organic Search that is most often the Primary Source of Website Traffic.
- Good SEO signifies a better User Experience.
- SEO affects the Buying Cycle of the consumer.
- SEO is very cost-effective.
- SEO is quantifiable.
Essential SEO Skills
SEO is an amalgamation of multiple disciplines. It requires several virtuosities in order to escalate online traffic. Some of them are illustrated below –
- Keyword Research
It is the process of analyzing search terms that are entered by users into search engines with the objective of using that data for a distinct purpose, most customarily for Search Engine Optimization (SEO). A good keyword research tool is required to conduct keyword research.
This tool helps in analyzing things like the search intent behind the usage of keywords, their search volume, and finally their keyword difficulty. The former – perceiving the search intent behind the search queries is a key component of keyword research as it assists SEO experts in developing SEO-friendly high-quality content.
Further resources that can be used for keyword research are:
- Keyword Research Guide
- Free Keyword Research Video Course
- Best Keyword Research Tools like Keyword Magic Tool
- Get Keyword Suggestions
- Content Creation and Optimization
The creation of high-quality, well-optimized content around particular keywords is an integral part of SEO. The principal goals of search engines are to satisfy the expectations of the users. They also help in ranking high-quality relevant content. So, SEO professionals should give emphasis to creating content that is trustworthy and unique in order to rank well in search engine results.
The following factors need to be addressed while optimizing the content:
- Title tags
- Meta Descriptions
- Internal Links
- Image SEO
- URL Slugs
Some other resources that can be tapped to get SEO-related information are as follows:
- Blogging Tips
- SEO Copywriting
- Free Video Course on Content-Led SEO
- E-E-A-T
- Link Building
Backlinks are incoming links from one website to another. Search Engines consider them as indicators of supereminence and trustworthiness. The more the number of backlinks pointing back to a website, the more popular it would be considered.
It has its foundation in the notion that if too many authoritative web pages link to a certain webpage, that page is also hypothesized to be authoritative. Hence, link building which is a set of practices prepensed at increasing the number of quality backlinks has always been an inseparable segment of SEO.
- Technical Optimization
Optimization of various technical aspects of a website falls in the purview of Technical Optimization. The primary objective of Technical Optimization is to ensure that search engines crawl and index the website efficiently. This process includes:
- Possession of an XML Sitemap
- Implementation of Structured Data
- Fixing Code Issues
Technical SEO is all about the user experience and improvement of the performance of the website under consideration. Technical aspects which need to be considered by the SEO experts are:
- Mobile-friendliness
- Page Speed
- HTTPS
Resources that can be referred for Technical Optimization are listed below:
- Technical SEO Guide
- Free Video Course on Technical SEO
- Methodology of Technical SEO Audit
Important SEO Tools
Without the usage of apt SEO tools, certain SEO tasks are unlikely to be performed. Hence, it is a paramount part of learning SEO to get acquainted with the germane usage of SEO tools. It is advised that while selecting an SEO toolkit, it should be ensured that it contains at least the following basic SEO tools:
- Keyword Research Tool
- Rank Tracking Tool
- Link Building Tool
- Competitor Analysis Tool
- Technical Audit Tool
- On-page Analysis Tool
A few other tools that might be of use as per the particular need of the SEO expert are:
- Listing Management Tools for local SEO efforts, or
- SEO Reporting Tool for reports of clients.
Certain SEO Tools That Are Catching Up in the Seo Industry These Days Are as Follows:
1. Semrush
Semrush includes almost all the tools mentioned above. Its toolset consists of more than 55 tools. It has a comprehensive Knowledge Base. Resources concerning Semrush that can be explored further to gain knowledge about it are mentioned below :
- Semrush Knowledge Base
- Master SEO Tools Within Your CMS
- Free Video Course on Semrush SEO Toolkit
2. Google Search Console
It is a free tool offered by Google. These Search Console tools and reports help in measuring the website’s overall performance and search traffic, fixing issues, and making the site rank well in Google Search results. It also monitors various aspects of Technical SEO.
The various reports of Google Search Console are listed below:
- Search Performance Report: It displays data about the website’s performance on Google search results.
- Indexing Report: This report lists all the web pages that have been indexed. At the same time, it also displays the ones that have been excluded along with the causes for their exclusion from the process of indexing.
- Page Experience Report: An overview of the website’s performance in terms of its usability is displayed in this report.
3. Official Google Sources
Google is accorded the honor of being the largest search engine in the digital world. Learning the finesse of SEO techniques directly from their official sources means getting the tutelage directly from the horse’s mouth.
Some of the Official Google Resources every SEO should know are listed below –
- Google Search Central Blog: It is the official blog of Google where one can find information about SEO best practices, and algorithm updates.
- Search Quality Rater Guidelines: These guidelines are laid for Google’s Search Quality Raters, who provide Google with feedback after assessing the quality of web pages. These guidelines tell the user about what Google deems high-quality content.
- Google Search Central YouTube Channel: This Google YouTube channel comprises, tutorials, news, updates, interviews, and podcasts. The channel also includes Google SEO Office Hours which is a monthly Q&A session with the representatives of Google about SEO.
4. SEO Blogs
There are a few well-engineered SEO blogs that are good to unfold SEO basics. These blogs provide the aspirants with proven strategies and keep them updated with the latest news in this sector.
Following are a few of our most validated SEO blogs:
- Backlinko: Complex topics are elucidated into actionable tips effectively by Brian Dean. Hence, the study of SEO is made simple, wherein, students can learn the practical application of the concepts of SEO.
- Semrush: Posts for beginners as well as experienced professionals are included in Semrush. Meaningful insights by industry form an integral component of this blog.
- Search Engine Journal: This popular SEO blog is loaded with the latest search guides, how-tos, and webinars.
- Search Engine Land: Search Engine Land is a collection of the latest events in the SEO sector and how-to guides.
SEO Courses in Kolkata
Kolkata has well insinuated the fact that quality education in the field of Search Engine Optimization (SEO) is the need of the hour. Kolkata is one of the most bustling Indian cities of innovation and creativity. This historic city offers a plethora of SEO courses that have the ability to endow the aspirants of SEO courses with the befitting skills to outshine the cosmos of online marketing.
This comprehensive guide serves, as an illustration, to circumnavigate the diverse array of SEO courses available in Kolkata. By navigating through this account of SEO courses in Kolkata, countless available opportunities to gain expertise in optimizing websites for search engines and driving organic traffic can be unearthed. An account of some of the most prestigious SEO courses in Kolkata is presented below:
Other best courses in Kolkata:
- Content Writing Courses in Kolkata
- Digital Marketing Courses in Kolkata
- GST Certification Courses in Kolkata
- Technical Writing Courses in Kolkata
1. IIM SKILLS, New Delhi
Course Name: Advanced SEO Course
Fees: INR14,900 + 18%GST
Contact Details: +919580740740, info@iimskills.com
IIM SKILLS is the fastest-growing Indian Ed-Tech Company. It is headquartered in New Delhi, India. IIM SKILLS has a global presence. Offering its services in 23 cities pan Asia, it is catering to the fields of Finance, Digital Marketing, Content Writing, and various other educational domains.
Their professional training programs are imparted by industry experts. The institute has notched up a high level of popularity for its advanced pedagogical methodologies and up-to-date course curriculum based on live-interactive training sessions.
IIM SKILLS’ expert faculty help you excel in the field of SEO and assist you in establishing your own agency, getting the best-possible jobs, or becoming a freelancer.
SEO Course Key Features:
- 4 Weeks SEO Training Course
- 8 Weeks Paid Internship
- 16 Hours of Live Lectures
- Practical Assignments
- Weekly Assessments
- 2 Live Projects
- Case Studies based Hands-on-Training
- Master Certification From IIM Skills
- Course Recognized By the MSME, Government Of India
- 100% Placement Assistance
- Lifetime support with Post Training Mentorship
- Complete Interview Support
- Free Tools Worth 20k
- Post-Internship Letter of Recommendation
- 24*7 Learning Management System (LMS) Support for the Lifetime
- Accessibility to Recorded Sessions
- Option of Choosing Between Weekday and Weekend Batches
Course Content:
- SEO fundamentals
- On-page SEO
- Off-page SEO
- Local SEO
- Technical SEO
- Setting up of Niche
- Google Search Console
- SEO Reporting
- Google Analytics
2. Calcutta Media Institute (CMI), Kolkata
Name of the Course: Post Graduate Diploma in Media Management (PGDMM)
Course Duration: 12 months
One of the most prestigious SEO courses in Kolkata is offered by Calcutta Media Institute (CMI). Based in Kolkata, this Institute is promoted by ABP Pvt. Ltd. along with the Indian Institute of Social Welfare and Business Management (IISWBM).
With specialization in Digital Marketing and Social Media Management (DMSMM), they offer a one-year Post Graduate Diploma in Media Management (PGDMM) from the University of Calcutta.
Key Features
- One-on-one Sessions with Mentors
- Networking Opportunities with Industry Experts and Alumni
- Access to IISWBM Library
- Advanced Learning Resources
- State-of-the-Art Audio-Visual Classrooms
- Personalized Inputs for Interview Preparation
- Executive Alumni Status of CMI and IISWBM
- Education Loan Available
Course Curriculum
- Business Economics
- Fundamentals of Digital Marketing
- Basic Accounting for Managers
- Brand Management
- Marketing Management
- Advertising
- Social Media Marketing
- Online Display
- Video Marketing
- Communication
- Research Methodologies
- Digital Media Analytics
- Search Marketing
- Events Management
- Reputation Management
- Brand Planning for Digital Marketing
- Integrated Media Planning
3. Apponix Academy, Kolkata
Name of the Course: SEO Training Course
Course Duration: 2 months or 60 hours. Usually 2 hours daily.
Course Fee: Course Fee differs for online, offline, and self-paced learning courses.
Contact Details: +8050580888, info@apponix.com
Apponix is a trusted institution that offers authentic SEO courses in Kolkata since 2013. Their SEO Training Course makes learners experts in the field of SEO. This program also covers Technical Site Optimization in an attempt to unfasten advanced career opportunities for aspirants in the Information Technology sector appertaining to the trending online marketing.
Apponix Academy has authorized partners such as VMware, IABAC, and JainX. They offer industry-recognized certifications upon completion of the SEO course. Moreover, this academy is also ISO certified, which signifies that it abides by the highest quality standards in imparting training.
Key Features
- Interactive Live Training Sessions
- Assured Job Placement
- Resume Preparation
- Interview Preparation
- Guaranteed 10 Interviews
- Practical Sessions Spanning 40 Hours
- Sessions Conducted by Senior Digital Marketing Experts
- Linkedin Learning Premium Access for One Year
- Certificate of Completion from JainX Academy – A Unit of Jain University
- Recorded Sessions available for 12 months
Course Curriculum
- Basics of SEO
- Search Engine Marketing,
- Advance SEO Training
- Social Media Marketing
- Google Analytics
- Content Marketing
- Keywords Research and Analysis
- Social Media Optimization
- On-Page Optimization
- Off-Page Optimization
4. W3Web School, Kolkata
Course Name: Advanced SEO Course
Duration: 3 classes per week for a period of 3 months
Course Fees: INR 10,000
Contact Details: +7890149401, admin@w3webschool.com
W3Web School is one of India’s most innovative Information Technology sector training schools. Based in the city of Kolkata, W3Web School is one of the oldest IT training schools intending to provide premium SEO courses in Kolkata. Their bunch of professional courses include Digital Marketing Training Program, Advanced SEO Course, Web Designing, CSM, and much more.
They have taught hundreds of students including both freshers as well as experienced candidates. This pre-eminent educational training platform provides one of the best SEO courses in Kolkata with an excellent online and offline delivery mode.
Key Features
- 40+ hours of interactive classes
- Training Conducted by Industry Experts
- One-on-one Mentoring
- 100% Placement Assistance
- 20+ Premium Tools
- Global Certifications
- Resume & Interview Training
- 3+ Real Client Projects
- Free Study Materials
Course Content:
- Basics of SEO
- SEO Keyword Research and Analysis
- Link Type and Optimization
- HTML/CSS Errors, and Optimization
- Website Design
- SEO Guidelines
- Mobile SEO Optimization
- Keyword Prominence
- Website Content Optimization for SEO
- On-page Optimization
- Off-page Optimization
- App Store Optimization
- Wardress On-page Optimization
- Local SEO Optimization
- Magento On-page Optimization
- Joomla On-page Optimization
- YouTube SEO
- Competitor Analysis
Recommended Reads:
- SEO Courses in Indore
- SEO Courses in Jaipur
- SEO Courses in Mumbai
- SEO Courses in Noida
- SEO Courses in Bhopal
- SEO Courses in Ambala
5. PromozSEO, Kolkata
Course Name: Advanced SEO Training
Course Duration: 70+ hours
Contact Details: +72 78 581909, info@promozseo.com
It is a premium training institute that offers one of the best SEO courses in Kolkata. It provides courses like Search Engine Optimization, Blogging, Content Writing, YouTube, Web Development, PHP, and so on and so forth. Excellent training facilities have been provided for students and business professionals to entrepreneurs in countless domains of Web Technologies.
Their highly ethical and immensely result-oriented pieces of training serve as a blessing for their students who are benefited professionally. Their objective is to mold industry-ready professional resources for the business houses by delivering hands-on practical training to each of them. Thus, it has in hand the crown of one of the top SEO courses in Kolkata.
Key Features
- Learn from experienced Digital Marketing and SEO professionals.
- Practical work only on live websites. No concept of demos.
- Authentic training on ethical SEO.
- Industry-designed SEO course content.
- No batch system.
- SEO Tools and SEO training study materials are provided at zero cost.
- Affordable SEO course fees in Kolkata.
- Post-training 100% guaranteed Job Assistance.
- One of the best customizable corporate SEO courses in Kolkata.
Course Content:
- Introduction to Search Engines
- Advanced SEO Keywords Analysis Training
- HTML Structure
- Semantic Errors, and Validation
- On-Page SEO
- Advanced E-Commerce Keyword Analysis
- Advanced Markup-Structured Data Training
- Blogging for SEO Training
- Advanced Google Search Console
- Google Analytics
- Advanced WordPress SEO Training
- Local SEO Training
- Advanced Mobile SEO Training
- Competition Analysis
- Advanced Off-page SEO
- Advanced Voice Search Optimization
- Advanced Conversion Rate Optimization (CRO)
- Advanced Search Engine Optimization (SEO)
- New Secret SEO and Ranking Recipe I, II, and III
- Advanced Website Audit
- Freelancing Projects
6. Indian Institute of Digital Education (IIDE)
Course Name: Online Advanced Certification Course in Digital Marketing
Course Duration: 4 months
Course Name: Online Short Certification Course in SEO
Course Duration: 1 week
Course Name: MBA Level Post Graduation Programme in Digital Marketing
Course Duration: 11 months
Contact Details: +9619958615, admissions@iide.co
A one-of-a-kind institute in itself, IIDE singularly masters in imparting digital marketing training by industry experts. The institute has designed multiple flexible programs to complement any kind of learner’s objectives. It has educated over one lakh students so far via offline, online, and on-demand mediums. It offers one of the best trending online SEO courses in Kolkata.
This course has live video sessions, self-paced video lectures, and a unique “Book a Mentor” facility. IIDE’s faculty members are industry experts who have a lot of hands-on experience in the subject. They empower the students to learn some insights into the corporate world.
The institute also provides a Course Completion Certificate that serves as a testament to the skills acquired in the field of SEO. Here, we would discuss the key features and course content of the online SEO course offered by IIDE.
Key Features
- 12+ Hours of Live Class
- 2 Hours of Video Lectures
- Industry Endorsed Curriculum
- Training by Expert Trainers
- Practice Tests
- Assignments
- 1-month Access to Video Lectures
- Dedicated Q&A Support
- To Practice on a Website, Free Domain and Hosting are provided.
Course Content:
- On-page SEO in Keyword Research
- Off-page SEO Tutorials
- Google-proofing of Website
- Blackhat Techniques
- Google Search Consoles
- Usage of 9 Tools is Taught
Frequently Asked Questions
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How much does an SEO training course cost?
The cost of SEO courses in Kolkata depends on the institution you opt for and also the duration of the course. It ranges somewhere between INR 6000 to INR 65,000. The cost of online SEO courses is lower than the classroom ones.
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How to describe an SEO job?
SEO professionals chalk out strategies, tools, techniques, and tactics to escalate traffic to a particular website to attain a higher ranking in search engine results. Owing to the generation of more leads, the business house will be able to drive profitability and revenue.
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How much does an SEO expert earn?
Freshers in the field of SEO can earn around Rs. 1.8-2.8 lakhs per annum while professionals who have experience exceeding 5-8 years can earn around Rs. 3.5-6.6 lakhs per annum.
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Is SEO worth learning?
Yes, SEO is worth learning. Having a strong understanding of SEO can help you increase your online visibility, thus, leading you to drive more revenue. This is because of the fact that the majority of online experiences get initiated with a search engine. Learning SEO is an ongoing process. It requires keeping up with the latest updates, and advancements in the SEO industry.
- Does SEO Require Coding?
Knowledge of coding is not significantly required in the field of SEO. However, a basic understanding of HTML, JavaScript, and CSS can be of added value. Some advanced SEO techniques like implementing structured data markup, may require the developer’s assistance or coding skills.
Conclusion
We have painstakingly discussed the scope and propinquity of SEO courses in Kolkata with reference to today’s digital landscape. It would be a wise investment to enroll in an SEO course to reap its far-reaching bonuses. This program equips the students with such knowledge that enables them to improve search engine rankings by well-optimizing websites and thus intensify online visibility.
Kolkata’s vibrant educational backdrop paves the way for unlocking the very potential of the students. By learning to drive targeted traffic and boost conversions through the usage of appropriate SEO tools and techniques, aspirants of this program can outshine their stronger online presence. Just a well-planned leap is required to enroll in one of the many SEO courses in Kolkata, then the sky would be the limit.