Digital Marketing has seen a sudden boost during these pandemic times. There is a change in how businesses function and how companies amplify their digital presence. Internet will revolutionize the traditional marketing ways that we were familiar with, and digital marketing will be the new normal for all businesses. Digital marketing has its own potential to reach target audiences and attract customers. The growing digital industry needs skilled and experienced professionals to cater to this business demand. Now is the right time to devote ourselves to the process of learning this digital onset in marketing and be a part of this digital revolution.
Digital marketing is the future for every business across the globe. There are many training centers available that provide digital marketing courses, but the question arises which one to choose? So, here is the outline of the Top 8 Digital Marketing Courses in Ghana, a country in West Africa, to enhance your digital marketing skills and build a bright future.
Must Read: How to Choose Digital Marketing Course and Training
Top 8 Digital Marketing Courses in Ghana
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IIM Skills
IIM Skills is one of the worlds’ best online education Institutions. The courses offered by this training institution can be accessed anywhere in the world. The programs offered are ranked #1 by top Education Blogs. Students are also trained for international certifications like Hubspot, Google, and Facebook Blueprint and Master Certification from IIM skills. IIM skills are trusted by various brands globally like Amazon, Dell, BMW.
The digital marketing course has 40 digital marketing modules, which can be easily accessible as all the training is provided on a virtual basis which is highly engaging and experimental. In these uncertain times of pandemic, this serves as the best way to learn and enhance your Digital Marketing Skills. The added advantage of the online option provides flexibility in time and space.
Course Name: Digital Marketing Master Course
Duration: 5 Months (including 2 months paid internship)
Course Curriculum:
- Introduction to Digital Marketing
- Web Development at WordPress
- Search Engine Optimization Search (SEO)
- Search Engine Marketing (Google Ads)
- Email Marketing
- Inbound Marketing
- Social Media Marketing
- Web Analytics (Google Analytics)
- Online Reputation Management (ORM)
- Content Writing and Advanced Blogging
- Affiliate Marketing
- Video Marketing (YouTube)
Course Features:
- 180 Hours of Comprehensive live training
- Tools worth INR79000+
- 15+ Live Projects
- 10+ Case Studies
- Master Certification from IIM Skills and 13 other Certification Programs
- 2 Months Guaranteed Internship (Paid)
- 300+ Placement Partners for Interview Support
- Personalized Mentorship for Career and Business
- Group Discount- 10% Group Discount on three or more registration
- Expert Trainers with 12+ years of experience
Salient Features:
Tools such as Facebook Ads, Facebook Insights, Google Analytics, Keyword Planner, LinkedIn Ads, YouTube Analytics, Twitter Ads, SEMrush, Moz, Google Ads, Uber suggest Yoast SEO and many more.
Also, read IIM Skills Digital Marketing Course Review
Other Courses:
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Knowledge Hut
Knowledge Hut is a reputed training provider in various domains such as Marketing, Sales, Operations, Management, and Consulting. Knowledge Hut follows varied modes to deliver programs such as classroom workshops, e-learning programs, virtual classrooms as well as blended learning. The Digital Marketing Course offered by Knowledge Hut is specially designed for those individuals who are eager to learn digital marketing from scratch and excel to be an experienced and skilled professional.
The course is designed to learn about marketing analytics, developing a content strategy, social media marketing combined with practical examples and case scenarios which will help to initiate successful marketing campaigns for the continuous growth of the business.
Name of the course: Digital Marketing Training
Duration: 3 Months
Course Curriculum:
- Introduction to Digital Marketing
- Business Strategy and Brand Strategy
- Marketing Analytics
- Excel, Statistics and Data Visualization
- Segmentation, Targeting, and Tracking
- Budgeting and Planning
- UX Fundamentals and Trends
- Email Marketing
- Search Marketing
- Facebook Advertising
- Social Media Management and Influencer Marketing
Also, read about the Top 10 Digital Marketing Courses in Malaysia
Course Features:
- 16+ Hours of Training
- Downloadable courseware
- Course Completion Certificate from Knowledge Hut
- Group Discounts- 5% for 3-4 people, 10% for 5-9 people
- Learn Real-world examples and case studies.
Salient Features:
The educational experience obtained at this Institute will deliver value and will be accepted and recognized by various work organizations
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Certified Ghana
Certified Learning Solutions LTD is a renowned training institute and one of Ghana’s most popular digital marketing providers. They provide a broad range of IT training tools and resources that help to maximize the functionality and efficiency of technology. Certified Ghana’s training programs are designed to provide information that includes strategies, tactics, tips, and techniques which can be applied for continuous growth and development.
There are two courses offered under the Digital Marketing Domain. Let us look into the details of the course.
Name of the course: Professional Diploma in Digital Strategy & Planning Trainings
Course Curriculum:
- Introduction to Strategy and Planning
- Traditional Communications
- Digital Communications
- Digital Display Advertising
- Social Customer Service
- Budget
- Personnel
- Risks and Reputation
- Analytics
- Strategy Formulation and Plan
Name of the course: Professional Diploma in Digital Marketing
Course Curriculum:
- Introduction to Digital Marketing
- Search Marketing (SEO)
- Search Marketing (PPC)
- Digital Display Advertising
- Email Marketing
- Social Media Marketing (Part 1)
- Social Media Marketing (Part2)
- Mobile Marketing
- Analytics
- Strategy and Planning
Course Features:
Assessment is held after the completion of each course. Different question formats are included in the examination, including text-based multiple-choice questions and image-based multiple-choice questions. This course is designed for any individual with an interest in digital marketing and planning.
Also, read about the Top 6 Digital Marketing Courses in Vietnam
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Simplilearn
Simplilearn is an A-rated online Bootcamp for digital economy skills training. Various training are offered in domains such as Digital Marketing, Data Science, Project Management, Cyber Security, and many more. The Digital Marketing Course offered by Simplilearn will help an individual to become a digital marketing expert by learning the most in-demand skills and techniques.
There are various courses available under Digital Marketing Domain. They are:
Digital Marketing Specialist- 13 Courses
Duration- 12 Months
Digital Marketing Associate- 5 Courses
Duration- 12 Months
There are other short-term as well as specialized courses under the Digital Marketing category named Advanced Search Engine Optimization (SEO) Program, Advanced Pay Per Click (PPC) Certification Program, and Advanced Social Media Program.
Course Curriculum:
- Fundamentals of Digital Marketing and SEO
- Advanced Social Media Marketing with OMCP (Online Certified Marketing Professional)
- Web Analytics
- Brand Management
- Digital Marketing Capstone Project
- Digital Marketing Facebook Master Session
- Purdue Digital Marketing Master Class
- Advanced Email Marketing
- Advanced Content Marketing
- Advanced Mobile Marketing
Course Features:
- 45+ Projects with hands-on practical assignments
- Training for different Certifications like Google, Hubspot, and many more
- 40+ Global Accreditations
- 2,000+ Qualified Trainers
- 2,000,000+ Professionals Trained.
- Online boot camps designed and upgraded by 2000+ renowned industry and academic professionals.
Salient Features:
This Digital Marketing Course is designed in a way that you are required to work with 40+ tools used in Digital Marketing which will help to enhance your skills and meet your digital goals and objectives at your workplace.
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Pitman Training
Pitman Training is also one of the renowned training providers that provide Digital Marketing Courses in Ghana. Founded back in 1834, they provide courses that are globally recognized and validated. Pitman Training also offers various courses in different domains such as Microsoft Office, IT, Visual Design, Business and Management, Software, and Web Development. Different modes of training are available such as online courses, diploma courses, training seminars, and distance learning courses.
The different courses available under the Digital Marketing Domain are as follows:
- Digital Marketing Diploma
- Certified Digital Marketing Professional
Course Curriculum:
- Digital Marketing Overview
- Website Optimization
- Content Marketing
- Social Media Marketing
- Search Engine Optimization
- Paid search.
- Display Video Advertising
- Email Marketing
- Analytics
- Digital Strategy
Course Features:
- Learn from Experts.
- Access to Digital Marketing Tools
- Online Course so flexible regarding space and time
- Knowledge enhancement through case studies and many practical exercises
- Specially designed learning activities to implement the practices that are learned during the course duration.
- Interactive “Quick Quizzes”.
- Automatic Progress Tracking.
Salient Features:
An examination is taken post successful completion of the course. These certificates are internationally accepted and can help you get your job. 20 CPD points are awarded after successful completion of the course.
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CliqAfrica Ghana
Founded in 2013, people at Cliq are a passionate team of online strategists, creative technologists, makers, and doers who are focused on exploring new ways to find a connection between the brand and the customers. Their vision is to become Africa’s one-stop Digital Services Partner. Driven by teamwork, excellence, and creativity, CliqAfrica offers the most accountable form of service.
This Digital Marketing Course at CliqAfrica is an approach to provide the knowledge of digital marketing to young entrepreneurs, professionals, and aspiring individuals who are eager to build their careers in the Digital Marketing Domain.
Name of the Course: Digital Marketing Training
Course Curriculum:
- Search Engine Optimization (SEO)
- Email Marketing Tailoring
- Content Strategy and Copy Process
- Ad Campaigns
- Internal Launch Events and many more
Course Features:
- 160+ Hours of on-demand content, video lectures by industry experts, helpful handouts, and practical exercises are included in the course.
- Globally recognized and accredited professional and specialist certification.
- Workshops are conducted in groups to educate sales and Marketing Personnel, senior managers, and marketing executives who serve as the backbone of any organization.
Salient Features:
CliqAfrica believes in creating 360 degrees integrated solutions for digital marketing campaigns.
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Simon Page College of Marketing
Simon Page College of Marketing is a top-notch institution and an international private provider of professional and academic qualifications. They are currently functional in 3 Countries- Nigeria, Kenya, and Ghana. They offer flexible study programs and part-time study mode, which helps individuals to achieve work-life balance and utilize their potentials in the most effective and finest way.
The Institute has well-equipped lecture rooms and various facilities like wireless internet access on campus. The high-grade curriculum of the Institute is beneficial for students to understand the basic fundamentals and keep themselves updated on the latest digital trends.
Name of the Course: Professional Diploma in Digital Marketing
Course Curriculum:
- Digital Marketing Strategy and Integration
- Social Media Optimization
- Search Engine Marketing
- Email Marketing
- Reputation Management
- Brand Engagement
- Social Media Optimization
- Marketing with Analytics
- Customer Engagement tips.
Course Features:
- Accreditation of DMI and globally accepted certification after clearing the examination.
- 20,000+ professionals across 1000 cities globally have gained certification.
- Free online access to marketing books, reports, digital modules, and many more.
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IPMC IT Training
Founded in 1992, IPMC offers globally recognized IT courses to professionals. IPMC is also a well-renowned training institute in Ghana, providing one of the best Digital Marketing Courses along with other categories of professional, undergraduate, and corporate courses. IPMC provides globally recognized certifications in various fields such as Graphic and Web Designing, Database Technology, Software Engineering, Digital Marketing, Big Data, and Hadoop by experts.
Over the last three decades, IPMC has trained 2 million professionals and is the leading IT Training Centre in Ghana. The details of the course offered by IPMC in Digital Marketing are as follows:
Name of the Course: Professional Diploma in Digital Marketing
Duration: 6 Weeks
Course Curriculum:
- Search Engine Optimization
- Digital Marketing Fundamentals
- Email Marketing
- Customer Relationship Management
- Web Development
- Search Engine Marketing
- Social Media Optimization and Marketing
- Web Analytics.
Course Features:
- Modern Labs and Hands-on Training
- Industry visits and networking with peers
- On successful completion of the course, IPMC Certification is granted to students.
Salient Features:
IPMC has received a rating among the top 10 of Ghana Club 100 Businesses. IPMC has also received the honors of various national awards. It operates across seven countries and is a dominant force in the IT industry. Over 50 Industry experts are associated with IPMC to provide rich and industry-relevant knowledge to the students. IPMC is accredited and recognized as a training organization, partner, Education Provider, and examination center by:
- National Accreditation Board For NCC
- ICDL
- CompTIA
- Pearson VUE
- Prometric
IPMC graduates are recognized in the corporate world for their practical skills and today work for businesses across the globe, especially in Europe, North America, Canada, and many African Countries.
FAQs
- What are the differences between black hat and white hat SEO techniques?
Black hat SEO techniques include techniques to optimize your content in a way that is not legal as per Google guidelines. With the help of white hat SEO techniques, you can follow the best practices to optimize your digital content according to the search engine guidelines.
- Why are digital marketing techniques preferred over traditional marketing techniques?
Traditional marketing techniques include promoting your brand through newspapers and magazines. But people nowadays follow social media posts on a regular basis and there is no better alternative to reach a larger audience than promoting your content on social media platforms.
- What is more important to promote your content on digital platforms among on-page and off-page SEO?
On-page SEO techniques help you to optimize your content in a way so that the search engine can easily rank your website when clients will search about a particular topic with the relevant keyword. Off-page SEO techniques will help you to promote your brand on various social media platforms through blogs and articles. Practicing both these techniques can help you to increase your brand awareness and thereby will promote your services.
Conclusion:
The Digital Marketing Courses in Ghana have an advanced curriculum and provide flexible learning options for an individual to gain valuable knowledge and expertise in the field of Digital Marketing. One can opt for various part-time courses or short-term courses, or certification courses according to one’s requirements and needs. Digital Skills are essential in today’s world in order to cope up with this change in the era of digital evolution. So, make your choice and select the best course that suits you, and gear yourselves up to run this race of Digital evolution.
Mentioned below are the contact details of the institutes listed above that provide digital marketing courses in Ghana:
| Institute Name | Course Name | Contact |
| IIM Skills | Digital Marketing Master Course | +91 9211099503 |
| Knowledge Hut | Digital Marketing Training | — |
| Certified Ghana | Professional Diploma in Digital Strategy & Planning Trainings |
+ 23 32467 18771,
+233548131314 |
| Professional Diploma in Digital Marketing
|
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| Simplilearn | Digital Marketing Specialist
Digital Marketing Associate |
1800 2127 688 |
| Pitman Training | Digital Marketing Diploma
|
+ 2333 02904 283 |
| Certified Digital Marketing Professional | ||
| CliqAfrica | Digital Marketing Training
|
+ 23324 77022 40,
+23 32 41 580222 |
| Simon Page College of Marketing
|
Professional Diploma in Digital Marketing | + 23 32 48 64 5767 |
| IPMC I.T Training | Professional Diploma in Digital Marketing | + 2330 30226 890
+ 2330 55555 2222 |
Awesome Information. Thank you.
This is a wonderful list. I was looking for some courses to get started in this domain. I have one doubt. Are these courses this expensive? Can u suggest some courses that are under 2000 Cedi. Plus, will these courses be able to deliver classes according to time in my country?
Nice. Does IIM Skills provide classes to the time of my country or India? I am thinking to join this course. I like the course and syllabus very much. Also, If you can drop down more details about the course, it will be very helpful. This blog is awesome, anyway. Thanks for the input. May allah bless you.
Hi, the course by Simplilearn is good. I think it’s an international platform. But I think, it is going to be expensive. Could you please mention what is the price of a course? And which other course you can recommend for your students having a structure that of a course by Simplilearn?
Hi,
These courses are amazing, and this information has helped in deciding which institute works best for me. I am student and willing to join this course.
Thanks again!
-Aeysha
Hey!
This is a great blog, I am also very much positive to start with this course. Thank you.