Did you know that Digital marketing is becoming the future scope of online careers for professionals and students? As per statistics, 75% of the world’s population uses the internet, expanding the gateway for Digital Marketing. Nowadays most companies use Digital Marketing, as the majority of the market is online. Increasing social media activities also multiplies the scope of Digital Marketing. Are you interested in learning more about Digital Marketing and want to become an expert in Digital Marketing in Jordan? Here’s everything you need to know about Digital Marketing Courses in Jordan.
Marketing is an act of showing and advertising a company’s product or services in the best possible ways. Effective Marketing increases the productivity of an organization. As per Datareportal, 64.4% of the world’s total population, i.e., 5.16 billion people use the Internet.
This digital era has compelled companies to digitally market their products and services, resulting in the rise of Digital Marketing. Before we learn about Digital Marketing Courses in Jordan, we will understand more about Digital Marketing and its scope.
What is Digital Marketing?
Digital Marketing is an element of marketing that uses the internet, online-based technologies, digital media, and platforms to advertise the company’s products and services. The growth of Digital Marketing in the 1900s and 2000s has changed businesses’ marketing strategies through the use of technology.
This type of marketing uses channels like websites, mobile devices, social media, search engines, and many more. Digital Marketing is essential for business and brand recognition. Nowadays, every other brand has a website. If they lack, they at least have a social media existence and digital ad scheme.
Consumers now rely on digital content and marketing to gain more knowledge of the brands. Since the digital world is wide and has many possibilities, you can be creative and experiment with different strategies on a budget. Contrasting to traditional marketing, a one-way campaign, Digital Marketing is an interactive and two-way communication channel between the business and its customers.
Digital Marketing is taking advantage of the increasing screen time of people to promote products and brand services. This is to target the customers where they spend the most time. Various digital marketing techniques can be used by startups to ongoing businesses achieve significant benefits. Let us see the various methods of digital marketing strategy.
Types of Digital Marketing
Digital Marketing encloses many channels for promoting the business to potential customers. Based on the business needs and goals, there are numerous ways to run digital marketing. Some of the common methods for conducting digital marketing are:
- Search Engine Optimization (SEO): To increase the organic traffic to the businesses’ website, SEO is used to optimize the website to improve ranking within search engines. Websites, blogs, and infographics can benefit from SEO. On-page SEO, Off-page SEO, and Technical SEO are a few ways to approach SEO to generate website traffic.
- Social Media Marketing (SMM): Using social media channels to promote brands and products is called social media marketing. This practice uses channels like Facebook, Instagram, Twitter, LinkedIn, Snapchat, Pinterest, and many such media for marketing. SMM can be used for campaigning or partnering with influencers for increasing brand awareness.
- Search Engine Marketing (SEM): Search Engine Marketing is generally affiliated with Search Engine Optimization. Search Engine Marketing is paid advertising, which is used to increase website traffic by placing paid ads on search engines. The paid ads show on top of the search engines thereby providing instant visibility. Whenever potential lead searches for a product or brand related to the company, these paid ads appear in the front section.
- Email Marketing: Email Marketing, as the name suggests, uses email to send the brand’s promotional content, discounts, and events directly to potential customers. Email marketing uses customer welcome emails, blog subscription newsletters, follow-up emails, promotions, and much more.
- Pay-Per-Click (PPC): Pay-per-click is a method where the brands or companies pay the publisher every time the ad is clicked. One of the major types of PPC is Google Ads, where the ads are placed on the top slots of Google search engine results page, and the brand pays the price “per click” of the link. Other PPC includes Paid ads on Facebook, Twitter ads campaigns, sponsored messages on LinkedIn, and much more.
- Content Marketing: To increase brand awareness, traffic growth, customers, and lead generation, the companies create and promote content. The major content marketing strategy uses Blog posts for writing and publishing articles to show off industry expertise and to increase organic search traffic, E-books and whitepapers which are long-form content to educate website visitors, Infographics that are a form of visual content to help the visitors learn a concept and Audio or visual content that uses popular media channels for marketing through audio or video content.
- Affiliate Marketing: To promote the brand, companies provide a commission for third-party publishers who promote the brand and generate traffic or leads. This is performance-based advertising and uses channels like YouTube for hosting video ads and posting affiliate links from social media accounts. Using influencers to create a campaign can be an effective form of affiliate marketing.
- Native Advertising: The primary content-led advertisements featured on a platform that is not paid are called native advertising. Content that the business posts on its own on a different website is commonly native advertising.
- Mobile Marketing: Mobile marketing overlaps with a lot of other types. It involves things like in-app advertising, sending text messages, using social messaging apps, and promoting via notifications to target the audience who spend most of their time on mobiles.
Like these, there are many more different ways to execute digital marketing. Any action that leads to brand awareness or promotion of products and services through electronic media is termed Digital Marketing.
Importance of Digital Marketing
Digital Marketing is often cost-effective compared to traditional advertising, and it can be used to reach out to a larger audience than you could through traditional methods. It can also be used to measure success daily. Like the different digital marketing methods, the set of benefits of digital marketing is also diverse.
Digital Marketing allows businesses to reach potential customers through their everyday activities like scrolling social media, watching videos, reading articles online, and more. These kinds of reach can capitulate a variety of commercial benefits.
- Measurability: In traditional methods, though it is helpful to achieve goals, measurability is still a limitation. While the biggest advantage of digital marketing is that, it can measure accurate results instantaneously. Digital marketing provides businesses, the information about the effectiveness and reach of the promotions, enabling them to use required strategies.
- Flexibility: Digital marketing methods are very adaptable. Because of the measurability, marketers can switch between digital marketing strategies as and when required, which is called conversion rate. This cannot be achieved in traditional marketing.
- Enhanced Targeting: Digital Marketing strategies can be used to target very specific potential customers. Unlike traditional marketing which focuses on the entire society, Digital marketing can be used to promote brands or businesses only to the targeted specific groups based on gender, age, interests, location, and more. This can be achieved through strategies like social media marketing, pay-per-click, or search engine optimization.
- Diversiform: The various digital marketing strategies can be of huge advantage. Different businesses can adapt to different methods or even a single organization can use different strategies to promote brand awareness. Along with that, the different types of content available on the internet can be used in different strategies for promoting the content.
Overall, the advantages of digital marketing outweigh traditional marketing to achieve the effectiveness of marketing. Different levels of businesses can adapt to the different methods of digital marketing to promote their products, services, and brand. Because of the benefits acquired with less cost, many businesses are adopting digital ways of marketing over traditional marketing.
Now that we understood the basics of digital marketing, let us now explore the top digital marketing Courses in Jordan.
1. IIM SKILLS
IIM SKILLS is one of the leading institutions that provide online courses. They provide a master certification Digital Marketing Course. They provide 5-month comprehensive Live training through online instructor-led training.
This course includes a 3-month program with a 2-month paid internship. This course covers over 40 Digital Marketing Modules. This course can be taken up by professionals, aspiring individuals, and entrepreneurs who wish to gain certification in digital marketing. IIM SKILLS provides the aspirants with 15+ Live projects and 10+ case studies.
The modules included in this master certification course are:
- Introduction to Digital Marketing
- Web Development at WordPress
- Search Engine Optimization (SEO)
- Search Engine Marketing (Google Ads)
- Email Marketing
- Inbound Marketing
- Social Media Marketing
- Integrated Digital Marketing Strategies
- Web Analytics (Google Analytics)
- Online Reputation Management (ORM)
- E-commerce Marketing
- Quora Marketing
- Graphic Designing
- Content Writing and Advanced Blogging
- Media Buying and Planning
- Affiliate Marketing
- Video Marketing (YouTube)
- Marketing Automation
- Digital Infographics Resume Creation
The tools covered in this course are:
- SEO
- WordPress
- SEM
- Email Marketing
- Social Media
- Inbound Marketing
- Analytics
- Graphic Designing
- Video Marketing
- Elementor
- Ninja Forms
- Autoptimize
- Async JavaScript
- WooCommerce
- Gotmls Malware Security
- Sucuri Security
- WP all-in-one migration
IIM SKILLS provides the online Master certification course on both the weekdays batch as well as Saturday and Sunday batches. Once completed with the course, along with the Master certification from IIM SKILLS, you will also get 8 certificates from Google and 3 certificates from HubSpot, upon clearing the exams.
The 2-month paid internship program, allows you to gain hands-on experience through live projects and real-time case studies. If you are looking for an online learning method and gaining insights through flexible hours internship, then IIM SKILLS provides the best opportunity to upskill yourself in Digital Marketing Courses in Jordan.
2. SAE Institute Amman
SAE Institute provides a professional training program for digital marketing, which is designed to impart skills and knowledge needed to plan, implement and report digital marketing strategies that work. This training begins with the basics of digital marketing and covers up to advanced up-to-date topics, ensuring the candidates are on top of the trends in the ever-growing field.
The institution has also included areas like video and photography production, to help deliver the marketing strategies in the best visual ways.
The modules taught in this course include:
- Introduction to Digital Marketing
- Search Engine Optimization (SEO) Practitioner
- Google Ads
- Social Media
- Social Media Advertising
- Email Marketing
- Analytics and Reporting
- Graphic Design for Digital Marketing
- Video Production for Digital Marketing
The duration of this course is 132 hours, i.e., from 5 – 8 pm on three days of the week which are Sunday, Tuesday, and Thursday. The institute also provides a 46-hour duration course from 11 Am to 1 pm on Sundays, Tuesdays, and Thursdays. The modules covered in this 46-hour duration are:
- Introduction to Digital Marketing
- Search Engine Optimization (SEO) Practitioner
- Google Ads
- Social Media
- Analytics and Reporting
Recommended Reads:
- Digital Marketing Courses in Malaysia
- Digital Marketing Courses in Greece
- Digital Marketing Courses in Vietnam
- Digital Marketing Courses in Nigeria
- Digital Marketing Courses in the UK
3. The Knowledge Academy
The Knowledge Academy is one of the best institutes for learning digital marketing Courses in Jordan. Through this institute, the candidates can learn challenges and principles of customer experience, gain skills in planning, testing, and strategies for digital marketing, and acquire knowledge of social media, email marketing, SEO, PPC, and many others.
The Digital Marketing Masterclass provided by the Knowledge Academy can be taken up by any individual who is interested in the subject and those responsible for online marketing campaigns. This can also be very effective for employees to refresh their knowledge and upskill themselves with new techniques. No prerequisites are needed for taking this masterclass.
The Knowledge Academy’s Digital Marketing Masterclass is a 1-day course that provides the candidates with the skills that enables them to optimize best practices of advertising and digital marketing. The masterclass focuses on different content, devices, and platforms, along with SEO. It also covers essential topics like
- Permission marketing
- Integration and multi-channel marketing
- Industry methodologies
- Sitemaps and wireframes
- Using Mobile to drive customer acquisition
- Different ways to acquire names and email addresses
Following are the modules covered in Digital Marketing Courses in Jordan by the Knowledge Academy:
- Module 1: Digital Marketing
- Module 2: Planning, Strategy, and Testing
- Module 3: Customer Experience and Usability
- Module 4: Mobile Marketing
- Module 5: Content Strategy
- Module 6: Social Media
- Module 7: Email Marketing
- Module 8: Search Engine Marketing: Search Engine Optimization and Pay-Per-Click
- Module 9: Integrating Marketing Communications for Maximum Return on Investments
The major advantage of taking this Digital Marketing Masterclass is that there are multiple ways to take this course, which are Online Self-paced, Online Instructor-led, Classroom, and Onsite.
Apart from Digital Marketing Masterclass, the Knowledge Academy also provides a 1-day Masterclass on similar topics like Social Media Masterclass, SEO Masterclass, Google Analytics Masterclass, Google Ads Masterclass, Search Engine Marketing training, etc.
4. Inc.Academy
Inc.Academy provides a certification course that is specially curated by a group of industry experts to meet the needs of the industry. This program can be taken up by professionals, aspiring individuals, and entrepreneurs who wish to upskill and gain expertise in digital marketing.
This is an advanced program that includes an expert masterclass in SEO, Social media marketing, Search engine marketing, Google analytics, and mobile marketing. It also provides extensive learning, workshops, and group exercises. They use a unique methodology that includes case studies and live demonstrations.
This Digital Marketing Course provides both classroom and online instructor-led modes. In which both modes are taught by the same trainers. Following is the detailed information:
- Classroom mode is a 5-day training.
- Online mode which can be extended for 3 months.
- Online fast track mode which extends for 22 days.
- Choose 4 additional specializations from provided specialized modules.
- One-day consultation with the trainer.
- Post-training support which extends for 90 days.
The program module includes:
- Orientation Workshop
- Social Media Marketing
- Search Engine Optimization (SEO)
- Search Engine Marketing- Adwords
- Digital (Google) Analytics
- Digital Strategy and Planning
The optional Modules from which any 4 modules can be selected are:
- Email Marketing
- Website/Blog creation
- Affiliate Marketing
- Content marketing and advertising
- Inbound Marketing (Marketing Automation)
- TikTok Content and advertising
- Advanced SEO
- Mobile APP Promotion
- Lead generation
- GDN, Facebook Advertising, and Retargeting
- E-commerce Website development
- Programmatic Advertising
- Selling and Advertising on Amazon
- LinkedIn Sales navigation
- Social media listing tools
- Design tools for social media
- Conversion (Pixel) tracking and Attribution
- Google My Business
Career Opportunities After Digital Marketing Courses in Jordan
If you are an employee who is pursuing a career, then completing Digital Marketing Courses in Jordan can enable you to upskill and upgrade to higher positions within the company. If you are an individual looking for a career in Digital Marketing, then completing Digital Marketing Courses in Jordan will provide you with the following options:
- Digital Marketing Manager: Digital Marketing Managers plans the strategies to implement a business’s digital presence.
- Search Engine Optimizer: Making a website or a web page rank on the search engine’s results page is the main job of a Search Engine Optimizer.
- Social Media Marketer: Social media marketing is everything about managing a business’s presence on social media like Instagram, Twitter, Facebook, LinkedIn, and Pinterest.
- Content Marketer: Content Marketers are those responsible for creating content for the online world. This is done through blogs, articles, videos, emailers, social media content, and more. They must create valuable content to attract prospective customers to increase website traffic.
- Email Marketer: An email Marketer focuses on building email lists, creating tailored emails according to customer interests, running campaigns, creating newsletters, sending updates about products, and promoting the brand.
- SEM Specialists: Search Engine Marketing specialists are responsible for creating paid ads across search engines. SEM specialists must have a great interest in numbers and analytical skills. They ensure that the ads reach the right customers by strategizing ad campaigns, targeting, and bidding. They also monitor the performance and make appropriate changes.
FAQs
1. What are the prerequisites for doing Digital Marketing Courses in Jordan?
Ans: Basic computer knowledge, passion, and desire for the field are the prerequisites. A bachelor’s degree is typically needed during employment.
2. What is the average salary of Digital Marketers?
Ans: A Digital Marketing Manager typically earns around 2290 JOD per month. The salary ranges from 1150 JOD to 3550 JOD per month.
3. What is the cost of Digital Marketing Courses in Jordan?
Ans: The cost of Digital Marketing Courses in Jordan ranges between JOD450 to JOD 2552.
4. Who can take up Digital Marketing Courses in Jordan?
Ans: A graduate, an employee, an entrepreneur, or anyone interested in the field can take up the Digital Marketing Courses in Jordan.