Digital Marketing is a set of techniques employed to promote and advertise products to customers using digital platforms on any electronic device. Digital Marketing has evolved as one of the largest employment fields in the past decade. One can leverage innumerable benefits by understanding its scope and workings. Digital Marketing Courses in Varanasi will enable tremendous growth for you, whether you are a business owner, freelancer, or seeking employment related to positions in the digital marketing sphere.
Varanasi or Kashi is popularly known as houses of many manufacturing industries. Apart from it, it is also a major tourist destination in India. Hence the demand for digital marketing courses in Varanasi is on the up-rise. Post pandemic, dynamics of advertising and reaching the customer have changed monumentally.
Digital Marketing enabled global reach to the customers even when no one was stepping out. This article will help you understand the critical need for digital marketing and know about top digital marketing courses in Varanasi.
What is Digital Marketing?
Traditional advertising involves installing billboards, radio, and TV announcements to inform the customer about new and existing products. As the engagement platform has shifted to mobiles and computers, so has the nature of advertising. Digital Marketing can be defined as any communication or advertising about a product or service through an electronic medium. Any promotions that you see on Facebook, Instagram, or Twitter are all examples of digital marketing.
Types of Digital Marketing:
Digital Marketing is accomplished via various techniques. While looking for digital marketing courses in Varanasi, you can keep in mind these categories to be a part of your curriculum. Let us look at the major categories briefly:
1. Search Engine Optimization: SEO strategy involves using specific keywords and links to rank a page higher on search results.
2. Pay Per Click: PPC employs paid advertisements to increase customer traffic.
3. Email marketing: An email address is permanent and a reliable source of communication with the customer. Compelling e-mail campaigns can convert a passive audience into a customer.
4. Affiliate Marketing: It is also known as influencer marketing. Companies pay influencers for promoting their products. When a sale is made via affiliate links, influencers get their incentives. Customers trust their influencers and hence trust the brands they promote.
5. Social Media Marketing: Social Media has become an indispensable way of everyone’s life. One is bound to be on any of the social media platforms like Facebook, Instagram, or Twitter. Digital marketers use these platforms to connect to the consumer and sell products and services.
6. Content Marketing: This form of digital marketing involves the writing of blogs, white papers, podcasts, e-books to form a long-term relationship with the customer.
7. Mobile Marketing: Mobiles and tablets are everyone’s contacts. The reach is instant and 24/7. Hence marketers tailor apps and content that is suitable for mobiles.
8. Marketing Analytics: One of the greatest advantages of digital marketing is that it can be measured. The strategies can be quickly changed if the results are not favorable. Digital marketing training programs will help you study many tools to track and measure such consumer data and formulate appropriate strategies.
Benefits of Digital Marketing
- It is cost-effective.
- Takes the brand reach to a larger audience.
- Digital Marketing can be measured.
- Enormous growth opportunity for small business owners.
- Makes targeting the right customer base easy.
- Results are visible and immediate.
- Provides better customer interaction and customer feedback.
A career in Digital Marketing
After completing good digital marketing training, you can apply to the following positions depending on experience and expertise. There are many entry-level positions. These are titled differently in every company.
- Digital marketing executive
- PPC Specialist
- SEO Executive
- Graphic Designer
- Google Ads Specialist
- Partnership Specialist
- Social Media Specialist
- Content Marketing Executive
The Digital Marketing field offers many manager-level positions
- Digital Marketing Manager
- Digital Marketing Head
- Digital Marketing Strategist
- S0cial Media Manager
- Digital Branding Head
Top 10 Digital Marketing Courses in Varanasi
1. IIM Skills
Your search for digital marketing courses in Varanasi comes to an end by finding IIM Skills. One of the best digital marketing institutes in India, IIM Skills provides comprehensive learning, covering all essential components of digital marketing. IIM Skills presents students with a curriculum that is the right blend of online live classes, practicals, and digital marketing tools to work with. The institute also provides post-training guidance and assistance to the students.
Course Name: Master Digital Marketing Course
Duration: Five months
Course Fee: Rs 34,900 + 18% GST.
Course Curriculum:
- Introduction to Digital marketing
- Web Development at Word Press
- Search Engine Optimization
- Search Engine Marketing
- Email Marketing
- Inbound Marketing
- Social Media Marketing
- Integrated Digital Marketing Strategy
- Web Analytics
- Online Reputation Management
- Content Writing and Advanced Blogging
- Media buying and Planning
- Affiliate Marketing
- Video Marketing (Youtube)
- Marketing Automation
- Digital Infographics Resume Creation
Tools covered
- Mail chimp
- WordPress
- Woo Commerce
- Amazon
- Google ads
- Twitter ads
- LinkedIn ads
- Google Analytics
- SEM rush
- Ahrefs
- Ubersuggest
Why choose IIM SKILS?
- Recognized by the Government of India.
- 5 months of comprehensive live training.
- 2 months paid internship. (A fixed stipend of Rs 6000)
- More than 15 live projects to get hands-on experience
- More than 10 case studies to analyze and study
- Times of India blog
- Opportunity to launch YouTube channel and go live with affiliate marketing.
- Launch your podcast with Apple, Spotify, and Google.
- Lifetime access to training material.
- Preparation for Google HubSpot and Facebook examination.
Other Renowned Courses by IIMSkills
2. Digital Growth World
Digital Growth World offers offline/online courses at their Varanasi and other three centers. The institute provides 12 certifications and live projects experience. The course fee is said to be the lowest in the industry. There are weekday and weekend batches. The brochure for fee details and course details can be downloaded from the website.
Course Modules Offered are:
- Advanced Content Marketing
- Lead Generation Marketing
- Search Engine Optimization
- Social Media Optimization
- Graphic Designing for Business
- Online Money Making
- Affiliate Marketing
- E-mail Marketing
- Google AdSense
- Google Analytics
- Google AdWords
- Growth Hacking Fundamental
Recommended Read: Content Writing Courses in Varanasi
3. National Digital Marketing Institute and Training
NDMIT provides one of the best digital marketing courses in Varanasi. It has centers in Varanasi, Lucknow, and Prayagraj. The course availability is both online and offline. The course focuses on practical training by providing internships. The program is customized according to the requirement and level of the learner. The program is divided into four categories: Freshers, Business Professionals, Working Professionals, and Housewives.
Duration: 45 days to 7 months depending on the course module chosen
Course Curriculum: The course is divided into four modules.
Module 1: Starter Level Course
Module 2: Advanced Level Course
Module 3: Pre- Specialisation Course
Module 4: Specialisation Course
The course covers the following topics:
- Social Media Marketing
- E-Mail Marketing
- Content Marketing
- Mobile Marketing
- B2B Marketing
- SEO
- Analytics
- Brand and Consumer Insights
- Digital Advertising
- Customer Journey
- Marketing and Advertising Technology
4. Dizi Global Solutions
Established two years ago, Dizi Global Solutions provides one of the best digital marketing courses in Varanasi.
Duration: 5 months
Salient Features of the program are:
- 7 certifications and 24 latest modules.
- Live project training program.
- Specialization in SEO.
- Specialization in Pay Per Click.
- Specialization in Social Media Marketing.
- Specialization in Affiliate Marketing.
- Specialization in Email-Marketing.
- Create your website.
- Learn to design marketing materials that drive sales.
- Daily workshops to improve marketing skills.
5. King of Digital Marketing
Established in 2013the company provides various digital marketing services as well as gives the students a platform to learn. The institute has flexible learning options which include online and offline modes along with weekday and weekend batches.
There are three different categories of learning the course:
- Digital Marketing Course
- Advanced Digital Marketing Course
- Learning Specific digital marketing course topics
Free web hosting, Web Design Support, access to SEO paid tools, and live project training are a few of the many bonus offerings along with the course.
The digital marketing course entails the following list of comprehensive topics:
- Overview of Digital Marketing
- Overview of Website Design
- SEO
- Content Writing
- SEO Audit Tools
- SEO Update Resources
- Search Engine Marketing
- Learningimportantranking factors
- Google Updates
- Google analytics
- Search Console
- Google Ads
- Social Media Marketing
- Facebook marketing
- Instagram marketing
- LinkedIn Marketing
- Twitter marketing
- E-Commerce marketing
- Mobile marketing
- Email marketing
- Affiliate marketing
- Google AdSense
- Blogging
- Online Reputation Management
- App Store Optimization
- Remarketing
- Google my business page promotion
- Case Studies
- Learning how to freelance successfully.
- Interview Preparation
Advanced Digital MarketingCourse: The additional topics in this course are :
- Integrated digital marketing strategy
- Native Advertising
- Sales Funnel
- Conversions Rate Optimization
- Online Reputation Management
- Making money via Adsense and blogging
- Getting Freelance Projects
Other Courses
- SEO training course
- PPC Training Course
- SMO Training Course
- ORM Training Course
- Mobile App Promotion
- Affiliate Marketing Course
Recommended Read: Digital Marketing Courses in Agra
6. Internet Marketing School
Internet Marketing School is one of the leading institutes offering digital marketing courses in Varanasi. It was launched in 2016 and has grown to more than nine centers of learning now. The classes are in online as well as offline mode. The course provides 20 industry certifications.
Course Name: Premium Program in Digital Marketing
Course Duration: 150 Hours
Course Fee: Rs 55,000
Curriculum: The course covers an exhaustive list of 50 modules. Apart from the fundamentals of digital marketing, there are few advanced topics taught. They are listed as below:
- Google Merchant Centre
- Heatmap Implementation and Analysis
- Google Data Studio
- Quora Marketing
- Drop-Shipping
- Sales Funnel Practice
- Mobile Marketing
- Soft Skill Development
- Media Planning and Buying
7. Debuggers
A well-known software company, Debuggers provides the best digital marketing course via live training projects. Free extra time slots are provided for practical training. The digital marketing course is divided into three categories according to the duration of the course one would like to choose.
- 6 weeks course: covers 14 learning modules.
- 3 months course: covers 28 learning modules
- 6 months course: covers 43 learning modules
Course Curriculum broadly covers the following topics:
- Online and offline SEO
- SMO
- Social Media Marketing
- Social Media Ads
- PPC Advertising
- Affiliate Marketing
- Blogs
- Content Marketing
- Keyword Analysis
- PPT writing and submission
8. Digitalkal
The company provides e-commerce and digital marketing training.
Course Name: Certified Professional in Digital Marketing.
Course Fee: Rs 49,999 +18% GST
Course Curriculum: Following modules are covered in this course
- Digital Marketing Overview
- Graphic Designing Fundamentals
- Video Editing Fundamentals
- Social Media Marketing
- Lead management
- WordPress Website
- Adsense Marketing
- Online Reputation Management
- Creation of E-Commerce Website
- Marketing of E-Commerce Website
- Affiliate marketing
- Introduction to Marketplace
- Media Buying
- E-Mail Marketing
- Google Adwords and PPC
- SEO
- Google Analytics
- Mobile Marketing
- How to start freelancing
- Preparation for interviews and personality development.
- Growth Hacking.
Recommended Read: Digital Marketing Courses in Patna
9. Digital Vidya
The institute has been teaching students an exhaustive curriculum since 2009.
Course Name: Certified Digital Marketing Course
Salient Features of the course:
- 44 Modules
- 15 certifications
- 100 class hours
- 140 assignment hours
- Two Internships
- Access to digital marketing tools
The course curriculum covers the following topics:
- Search Engine Optimization covered in 4 modules
- Search Engine Marketing covered in 5 modules
- Social Media Marketing covered in 5 modules
- Email Marketing covered in 3 modules
- Inbound Marketing covered 4 modules
- Web Analytics covered in 5 modules
- Facebook Marketing covered in 2 modules
- Other digital marketing topics are covered in 15 modules
- Building your blog covered in two hours
- Promoting the blog covered in 5 hours
- There are different case study assignments handed out
10. Upgrade
The program offered by Upgrade in partnership with MICA institute is perfect for freshers, entrepreneurs, sales professionals, and communication managers.
Duration: 32 to 50 weeks
Eligibility: Bachelor’s Degree or any equivalent degree
Highlights of the course:
- Certification from MICA and Facebook
- MICA Alumni Status
- Opportunity to work on Live Projects
- 15+ case studies to analyze and study
- Mock Interviews
- Access to a video library with more than 80 tools
- Feedback on the resumes
Digital Marketing Skills covered in the course:
- Search Engine Optimization
- Search Engine Marketing
- Social Media
- Content Marketing
- Marketing Analytics
- Branding
Digital Marketing tools Covered:
- Ubersuggest
- Woorank
- Ahrefs
- Screaming frog
- GTmetrix
- Woorank
- Sprout social
- TweetDeck
- Canva
- Mailchimp
- Twitter Analytics
- Hootsuite
- Buffer
- Facebook IQ
- Buzzsumo
- Answer the Public
- Google Trends
- Spyfu
- Data Studio
- Crazyegg
- Amazon Alexa
- Similar Web
- Optimize
- Google Ads
- Bing Ads
- Google Search Console
- HubSpot
- Yoast
- Freepik
- Bitly
- GMass
FAQ’s
Q1) Which are the free online digital marketing courses in Varanasi?
Ans. For free online digital marketing courses in Varanasi, you can pursue courses from Simplilearn, Google Digital Garage(fundamentals of digital marketing), and Udemy.
Q2) What are the criteria to become a digital marketing professional?
Ans. Graduation in any field is the only requirement to become a digital marketing professional. However, skills like basic design skills, social media knowledge, data analysis enable faster growth.
Q3) What is the duration of digital marketing courses?
- Duration of Certification courses is from 3 months to 1 year.
- The duration of diploma courses is from 1 to 2 years.
- The duration of undergraduate courses lasts from 3 to 4 years.
- The duration of postgraduate digital marketing courses is 2 years.
Conclusion:
Digital Marketing is how businesses will grow and establish their presence. It is a proven and effective way to reach a wider audience. A career in this field will grow leaps and bounds. Choose a course that teaches you the practical application of all the concepts. This will help you become confident with on-the-job skills once you take up a job. In this profession, salary packages grow with the experience and projects handled.
The demand for digital marketers will always be on the upswing as digital marketing is the best way to connect with the customer. With so much flexibility in course mode, timings, and fee structures, a digital marketing course should be pursued to add or enhance the current skills. Hope the article has helped you to gain insight into the best digital marketing courses in Varanasi.