IIM Skills Content Writing Course Review

Are you considering a career in writing? Do you want to drive more traffic to your websites? Do you want to put your thoughts into words and land up a dream job?


Then, let us focus on content writing. Many institutes offer this course. To become a certified content writer, proper guidance and some tips and tricks are required that the IIM Skills content writing master course only can offer.


 Let us look at the IIM Skills content writing course review for complete analysis.


The image highlights IIM Skills Content Writing Course Review


Content writing is the practice of providing reliable information to the target audience by preparing value-added content pieces that brings awareness among the readers, improves brand identity, knows their competition, clears confusion, and helps in generating leads.


The most common content types are podcasts, blog posts, video scripts, press releases, articles, webpages, e-mail, infographics, free apps, and slide share. Content writing is a dream job for many aspirants. B2B and B2C marketers work along with content writers to improve their marketing strategies and enhance their business.


The essence of content writing is to provide the right and reliable kind of information to the target audience after thorough research. Good content must be engaging to capture the leads and conversions. One can know the types, tools, and best forms of writing after going through the IIM Skills content writing course review.


Benefits of Content Writing


  • Content writing is one of the important factors to drive more traffic to the website.
  • Well-written content improves conversion rate by CTA.
  • It also builds up brand image and brings up a marketing foundation.
  • Makes the website more impressive by adding more content on its Webpages.
  • Informative content helps to generate leads.


Skills Required:


  • Ability to meet deadlines
  • Know how to prioritize
  • Know the market trends
  • Tap into your reader’s emotion
  • Thorough knowledge of keyword research
  • Competition analysis
  • How to provide backlinks
  • Knowledge of digital marketing
  • Different types of writing styles and standards
  • Curious enough to explore new things
  • Focus on CTAs
  • Should know to provide internal linking
  • Use storytelling
  • Keeping it crisp
  • Adaptability
  • Originality
  • Editing
  • Knowledge of social media
  • A good portfolio
  • Knowledge of SEO, CSS, HTML, and WordPress


Check out the Top 6 Content Writing Courses in Delhi


Types of Content Writing


Before going through the IIM Skills content writing course review, let us learn the types of content writing. Content writing requires creative skills, commanding over English with punctuation skills, keyword knowledge, and self-promotion skills. One can upgrade to the following types of writing.


  • Copywriting
  • Research writing
  • Scientific writing
  • Creative writing
  • Technical writing
  • Medical writing
  • Article writing
  • Web copywriting
  • Copy editing
  • Travel writing
  • Ghostwriting
  • Press release
  • SEO copywriting
  • Social media writing
  • Business page writing
  • Video script writing




In this type of writing where a person hires someone to write the content but retains the copyrights over the content.


Press Release-


This part of writing is used to create brand awareness. If a company is launching a new product or intends to announce some latest development in company management comes with a press release on the social media platform to drive more traffic to your website.


Business Writing-


Professionals in a business or company use internal communication like internal memos, official emails, and reports.


Research Paper Writing-


This is a type of academic writing. The subject requires in-depth knowledge.

SEO Copywriting-


SEO-friendly writing that can help the websites rank at the top of SERP and driving traffic.

Social media writing-


The objective is to create content that can create brand awareness among the audience by liking and commenting on that post.

Technical Writing-


A tech writer doesn’t get into the nitty-gritty of product specifications and details. They typically write about technology in their broader sense and the applications of technology.


Best Tools for Content Writing


  • Grammarly
  • Small SEO tools
  • Humming way app
  • Meme generator
  • Canva
  • Twitter trending topics
  • Google Scholar


Basic Format to Be Followed:


To start content writing one should be aware of certain factors like:


  • Thorough research – One has to sharpen his/ her research skills.
  • Finding your writing style – One should create a unique style of writing.
  • Avoid mixing of the ideas– You should stick to one idea at a time per sentence.
  • Creativity– Creativity is the key to success.
  • Unique headlines-Giving head-turning headlines.
  • Unique ideas-Create an attention-grabbing hook.
  • Optimize digital content.
  • Edit your work.


Steps to Get The Content Writing Job:


  • Market yourself
  • Taking up freelance projects from websites
  • Market yourself through social media posts
  • Enroll yourself in employment websites like naukri.com and LinkedIn
  • Write as many blogs and articles as possible


Responsibilities of A Content Writer


  • Search Engine Optimization [SEO] strategies are essential to maximizing online visibility.
  • Develop related content for multiple platforms.
  • Communicate and cooperate with a writing team.
  • Organize writing schedules.
  • Produce well-researched content.
  • Make use of industry best practices and become familiar with the organization’s mission.
  • Follow an editorial calendar, collaborating with other members of the content production to ensure timely delivery.
  • Monitoring and analyzing key performance indicators will provide suggestions for improvement.


It is estimated that 24% of full-time content writers/ freelance writers work for a minimum of 25 hours a week. Their work includes reading, ideation, determining content strategies to market services and products.


Basic information about content writing is available all over the internet for free and multiple free courses are available. Before choosing an institute, the IIM Skills content writing course review would be helpful.  Many institutes offer this course and one among them is the pioneer in content writing and that is IIM Skills.


IIM Skills content writing course review – An outline


IIM Skills is an advisor to many brands and a forerunner with more than half a decade of experience in content writing in India. The content writing master course offered by IIM Skills is the best at an affordable price covering all the critical aspects of content writing. Read the IIM Skills content writing course review to get insights about the course in detail.


Their 24×7 online support, weekend batches, and state-of-the-art LMS material which you can access for a lifetime make the course one of its kind. This course at IIM Skills is job-oriented and imparts practical training and makes the students build their word press website and explore the market.


What began as work from home has evolved to work from anywhere and has kicked off well with many content writers to enhance their job market through the online training imparted by IIM Skills.


IIM Skills was founded by Mr. Vaibhav Kakkar to meet the demand gap and shortage of skilled content writers. Within 5 years, more than 15000 students have benefitted from this course imparted by IIM Skills.



IIM Skills Offers Other Courses Such As:



IIM Skills has been declared as one of the best institutes in content writing time and again by industry experts like career 360, Course Dekho, Advisor Uncle, and course report. Moreover, it has been in the news again with the media coverage from popular channels such as Times of India, Primetime, India today, The statesman, to name a few.


IIM Skills is one institute that believes in growing together by lifting others and training at IIM Skills is more like a family get-together. A student can share simple nuances of content writing without hesitation. It is the only institute that teaches various ways to monetize one’s content and sustain life.


Dive into the Top 10 Digital Marketing Courses in India


Salient Features

The features mentioned below make IIM Skills unique and rank no-1 in the market.


State of The Art Faculty


The trainers are industry experts and professionals who believe in bringing a meaningful difference in the students’ lives by teaching various forms of content with the crispiness of writing. The trainers are committed to educating students on the emerging trends of the competitive market and modern economy.


Live Classroom Session


Though the course is online but provides you with the relevant details with many practical projects to help you understand the fundamentals of content writing.

Provides additional information on how search rankings work, what are keyword tools to use, how to use, what keyword is stuffing, how to write for websites, and how to do research for keywords.

They help you in understanding content writing so well that virtual classes are a delight to attend because, in every session, you learn about different methodologies of the online writing system.


Guaranteed Internship


The organization provides supervision and internship opportunities for students. The students will be eligible to attend the “how to start a start-up session” which is designed exclusively for the IIM Skills students who might have interparental tendencies and want to raise a start-up.

There are assignments every week that helps the students in understanding content writing with practical examples and projects. The students also get the opportunity to learn the real terminology of how exactly the industry functions.




IIM Skills provides master certification from the institute and training for content marketing certification from hub spot. HubSpot content marketing certification is valid across the globe and can be used to find jobs by improving the resume score or profile strength.


Certifications are important as they help strengthen your credentials and give an authentic touch to the profiles or resumes. A formal training program ensures an employee’s abilities and that they can be a potential employee. 


Placement Assistance


IIM Skills supports by providing 100% placement assistance and guides the students about the possible career opportunities that they look forward to after completion of the course.

The students can expect to have their hands on every module, as the course is quite practical and allows students to learn as they perform certain procedures by themselves.


IIM Skills has partnered with the following top brands to provide you superb placement opportunities:

The image shows the trusted brands partners of IIM Skills


Premium Tools


SEO tools worth 35k+ are provided to all the aspirants. It is a tool-driven course. In the end, students learn to navigate these tools and to use them in content writing. Companies require candidates to know these tools. Words combined with tools make wonderful content. Knowing the applications and operations of such tools is crucial.


 100% Money-Back Guarantee


If anyone is not satisfied after the first session, IIM Skills offers a 100% money-back scheme as the course that they offer is 100% reliable and worthy.


Dominant Features

  • This is four weeks course/ 16 hours of interactive, instructor-led training/ 60 hours of practical assignments
  • Apt for those who wish to build a passive income
  • Anyone from Entrepreneurs / digital marketers/ homemakers/ fresh out of college/ bloggers can opt for this course.


Curriculum includes

It is divided into many modules

  • Module one-web development
  • Module two- blog creation
  • Module three-introduction to content writing
  • Module four-keyword research
  • Module five-you starts content writing
  • Module six- standard content writing tools
  • Module seven discusses duplicate content detection
  • Module eight- content distribution using email
  • Module nine-Google local pages set up
  • Module ten- content marketing using social media
  • Module eleven-exploring social media tools
  • Module twelve- clarity and knowledge about freelance content writing
  • Setting up the plug-in, HTTPS secure server set up and basic technical understanding/ UI/UX set up.


Salient Features:


  • Helps in setting up a website according to the latest SEO standards.
  • Trains the students to develop blogs and to capture the leads.
  • Provides support in content promotion on various social media platforms and skills to monetize the content.
  • Students are exposed to various forms of content writing like blogs, articles, business listings, e-book, press releases, product/book reviews, and so on.
  • Various skills to use different SEO tools, local SEO, keyword research is taught.


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 IIM Skills content writing course review-Final Verdict


After these many detailed salient features, let us come to the most important part, which is the IIM Skills content writing course review.


Writing is more about how to generate leads and increase sales. As far as content writing course is concerned, it is difficult to find practically oriented, comprehensive, stuffed with real-time case studies and a presence in more than 35 countries and trained 5000 professionals. In that light, the IIM skills content writing course is the best.


Many institutes offer theoretical knowledge than practical training. IIM Skills focuses on practical training and the case study-based approach gives an edge over others. The curriculum at IIM Skills includes assignments that are challenging and actual examples from the business world.


The LMS not only provides lifetime access to the students but also provides access to the updated course to the new as well as old students. IIM Skills are committed to bringing the best out of every student and publishing their e-book.


One trickiest aspect of content writing is SEO and expert teachers at IIM Skills teach students different elements of SEO like keyword research, categorizing them into low, medium, and high, link building, and also students get to learn and use various tools.


IIM Skills also teaches students to publish their content and promote it on various social media platforms. Students also learn the strengths and weaknesses of various social media platforms.


Frequently Asked Questions:

Q1. What skills does IIM Skills offer?

  • Top skills like problem-solving abilities, teamwork and collaboration, interpersonal skills, communication, leadership, and adaptability are few skills that students learn. Honest and sticking to the facts IIM Skills content writing course review says all that.


Q2. Does the IIM Skills course provide placements?

  • IIM Skills offers job placement assistance around the globe and does not promote job guarantees as described in this article


Q3. What are the plans for IIM Skills in 2021?

  • IIM Skills is planning to come up with many trending and in-demand courses for professionals like:
    • Finance
    • Technical writing
    • Artificial intelligence
    • Entrepreneurship
    • CAT coaching and technology
    • And planning to increase its revenues to 5million$.


Q4. Does IIM Skills offer the best content writing course in the market?

After going through the IIM Skills content writing course review and the features it provides, IIM Skills is a brand to reckon with and a global leader in the content writing field.

Undoubtedly it is the best institute in India and abroad. It is one of the popular choices and most profound high in-demand courses that people opt for at IIM Skills.


Q5. What is the fee structure at IIM Skills for the content writing master course?

The course fee is 14900+18% GST, you can contact them to join free demo class.


Signing Off


A content writer in today’s world not only writes but is responsible for various other aspects like readability, CTA  [call to action], language skills using social media, SEO, original content, and research aspects.

Content is the best form of promotion in terms of return on investment, due to these reasons content writers are in huge demand. It is a great option for engineers, homemakers, graduates, artists, lawyers to name a few.

Content writing is a sustainable source of income so every person can write pieces of content as per their expertise.

The best part of content writing is the freelancing opportunity which offers a lot of freedom and flexibility and makes huge money without paying commission to agencies as no middle persons are involved.

IIM Skills content writing course review enlightens you about the course, which throws a plethora of opportunities for budding writers. So what are you waiting for? Jump ahead and book your seat at the IIM Skills Content writing master course for a better tomorrow.

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