Do you want to understand what digital marketing is? Are you unsure if you will fit this industry? You will get answers to your queries in this article. As the number of smartphone and internet users has risen over the years, so has the scope for digital marketing. There are several articles available on the net about digital marketing that you can be easily confused about. This article will give you an idea about the digital marketing courses in Uttam Nagar.
What is Digital Marketing?
Digital marketing is a derivative of 2 words- Digital and Marketing. First, let’s understand the concept of marketing. Companies want consumers to buy their products or services to earn profit. They connect with their ideal customers through marketing. Marketing is done by a company to promote its products or services in the market through advertisements, celebrity endorsements, sponsorships, and sales promotions.
Traditionally it was done through newspapers, magazines, radio, television, and billboards. The widespread use of smartphones and computers as well as huge internet penetration around the globe has driven the growth of digital marketing.
In today’s era, brands promote themselves through social media, blog posts, websites, search engines, e-mail, and videos. Nowadays, people are hooked on their smartphones or laptops. Digital marketing uses this to their advantage by targeting their ideal customers who spent most of their time online.
A digital marketing course will help you to learn various online marketing techniques. After completing this course, you will be able to assist your clients in marketing their content online through Search Engine Optimization (SEO), Email Marketing, Paid Social Media Ads, and Content Marketing.
Must Read: Top 10 Digital Marketing Courses in Delhi
What does a Digital Marketing course include?
A Digital Marketing course includes the following modules: –
As the name suggests, Search Engine Optimization (SEO) means the process through which search engines like Google or Bing rank your website on the top page of the search engine results. Most people don’t like to check out the 2nd page of search engine results. The higher your website ranks in the search results, the more search engine traffic your business will attract. A business will easily connect with its prospective and existing customers.
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Pay-per-click (PPC)
When you search for “Digital Marketing Course in India” on Google, a certain number of ads appear on the first page. These are paid advertisements on Google. Businesses pay search engines like Google or Bing to rank their websites higher on search engine result pages. These ads will automatically disappear once these businesses stop paying. Like SEO, PPC is done to increase the search engine traffic volume to a business website.
Read this article: How does Digital Marketing Influence Customers?
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Search Engine Marketing (SEM)
This is a type of digital marketing strategy. Visibility on the first page of the search engine results is extremely valuable to a business to garner clients. This can be achieved organically through search engine optimization (SEO). Companies can use paid advertising in the form of pay per click (PPC). Business can also use a combination of both these strategies for your digital marketing campaign.
Social media platforms like Facebook, Instagram, LinkedIn, and many others are widely used by businesses of all sizes to directly connect with their potential clients. In SMM, businesses have to engage with their ideal audience through posting various formats of content like text, images, infographics, videos, and audio.
All types of businesses extremely do well on Facebook. Instagram is best to attract millennials and it is a great platform for visual business. LinkedIn is a highly professional platform and serves best for business-to-business service. SMM can be either unpaid or paid. The paid version includes the targeted paid ads that pop on Facebook or Instagram or YouTube.
In e-mail marketing, messages are sent to prospective or existing customers through electronic mails. This strategy is used to generate awareness among customers around a brand by sending newsletters. It is also used for sales promotion, advertising a brand-new product or service and providing exclusive deals to subscribers. Brands regularly send updates about their products or services to build trust and convert their ideal audience to loyal customers.
In content marketing, brands build a story around their products or services and provide valuable information to their target audience to raise awareness and convert them into loyal customers. Leading brands use content marketing to increase sales and develop customer loyalty.
Brands send various types of content to target their audience. But, if the content is not relevant and valuable, the audience will consider it spam. Hence, brands should send engaging and productive content to their customers.
In affiliate marketing, third-party publishers like bloggers or website owners sell products or services of a company. In return, the company gives commission to these publishers for each lead conversion. The concept of affiliate marketing was made famous by Amazon. Amazon paid the third-party publishers each time a customer bought a product by clicking on the link of their website or blog. E-commerce sites often use affiliate sites to promote their products.
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Influencer Marketing
Influencer marketing uses old and new marketing methods. It is based on the concept that celebrity endorsement generates sales for a brand. But in today’s age, influencer marketing does not revolve around only celebrities.
Any person can become an online influencer if he/she can influence their audience to buy a certain product or service of a brand. He/she needs to be an expert of a specific niche and should actively engage with his/her audience. These influencers endorse or recommend a product to their dedicated social media followers and this acts as social proof for the prospective customers of the brand.
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The benefits of doing a Digital Marketing Course
- With the rise in internet users, there is a soaring demand for digital marketers.
- Since digital marketing is a dynamic and fast-growing industry, it provides vast opportunities to trained individuals.
- After completing a digital marketing course, you will have an in-depth understanding of the digital marketing industry.
- Working as a digital marketer, you will earn a handsome salary because companies are in dire need of a digital marketer due to the rise in demand over the years.
- You can start a new career immediately after learning from a well-established digital marketing institute.
- You can work anywhere and at any time as a digital marketer. For this, you need to be an expert in your field and a course in digital marketing will help you to achieve this.
- You can enjoy a sense of creative freedom while working as a digital marketer because companies love a creative campaign.
- After getting a certificate in digital marketing, you can easily become a freelancer.
- You can have a global reach after completing your course in digital marketing. You can easily work with foreign clients.
- Digital marketing companies are a great place to work at. You can work on your terms and conditions and hence maintain a great work-life balance.
Must Read: How to Choose Digital Marketing Course and Training
Top Digital Marketing Courses in Uttam Nagar
Rank #1 Digital Marketing Courses in Uttam Nagar
IIM Skills
IIM Skills started as an educational blog and later relaunched itself as an online educational training institute. It has trained more than 14300 students. It had initially started by providing a course on content writing but now it imparts training in digital marketing, Technical Writing, GST, and CAT preparation.
IIM Skills is well equipped with expert faculty who have more than 12 years of experience. They can simplify complex concepts into a layman language so that students can easily understand these concepts. IIM Skills conduct online classes and the recording of these sessions is made available to students. Students get lifetime access to these recorded sessions.
Digital Marketing Course Modules
- Introduction to digital marketing
- Integrated digital marketing strategy
- Media buying & planning
- Affiliate marketing
- Video marketing (YouTube)
- Marketing automation
- Digital infographics resume creation
- Web development at WordPress
- Inbound marketing
- Online reputation management (ORM)
- Content writing & advanced blogging
- Search engine optimization (SEO)
- Search engine marketing (Google Ads)
- Email marketing
- Social media marketing
- Web analytics (Google Analytics)
Duration– 5 months
Fees– ₹ 34900 + 18% GST
Key Features
- Online mode of education.
- Experienced training mentors.
- Lifetime access to recorded online classes
- Lifetime access
- 3 Month Internship.
- Practical assignments to understand the modules.
- Free Demo Class.
- Provide counseling to either pursue a career as a freelancer or start your own online business or get a job in a company
- Assistance to crack an interview
- Launch your YouTube channel.
- Letter of Recommendations to aspiring candidates.
- 8 Certificates from Google.
- 3 HubSpot Certificate.
- Facebook Blueprint Certificate.
- Free Tool Worth INR 79000.
- Go LIVE with Affiliated Marketing.
Contact Details
IIM Skills Corporate Office
H B Twin Tower, 8th Floor,
Max Hospital Building,
Netaji Subhash Place,
Pitampura, New Delhi – 110034
Email: info@iimskills.com
Phone: + (91) 99 11 839503
Website: iimskills.com
Rank #2. Digital Marketing Courses in Uttam Nagar
Digital Vidya or the Delhi School of Internet Marketing (DSIM)
Digital Vidya is a professional training institute. It trains individuals with practical new-age skills. They have trained over 38000 professionals who have worked with some notable brands like Nokia, Google, eBay, Reliance, and CNBC. It has partnered with Google & Microsoft India to provide training certificates.
Course Modules
- Search engine optimization (SEO) (4 Modules)
- Search engine marketing (4 modules)
- Social media marketing (SMM) (5 Modules)
- Email marketing (3 Modules)
- Inbound marketing (4 Modules)
- Web analytics (5 Modules)
- Facebook marketing (2 Modules)
- Other digital marketing topics (15 Modules)
Duration– 4 or 7 Months
Fees– ₹ 49,900 + taxes
Key Features
- Online classes
- Free Demo Class
- Detailed 44 Modules
- Free Digital Marketing Tools Worth INR 72,000+
- 10 + Digital Marketing experts with experience of up to 18 + years
- Lifetime Access to Digital Marketing Course Updates
- 3 Months Social Media Internship with NASSCOM Foundation
- 3 Digital Marketing Certificates awarded by Digital Vidya
- 8 Digital Marketing Certificates awarded by Google
- HubSpot Digital Marketing Certificate
- Vskills Certificate
- 60 hours of Digital Marketing Case Study Assignments
- 100% Placement Assistance
Contact Details
Digital Vidya, Delhi
1001, 10th Floor,
Tower-1, Pearls Omaxe Building,
Netaji Subhash Place,
Pitampura
New Delhi – 110034
Email: info@digitalvidya.com
Phone: +91-80100-33033
or +91-11-47597475
Website: www.digitalvidya.com
Rank #3.Digital Marketing Courses in Uttam Nagar
Kayra Infotech
Kayra Infotech is a digital marketing agency in Delhi. They provide digital marketing services to international as well as local clients. In addition to this, they offer a 3-month digital marketing course. They teach different varieties of services like Website planning & Creation, Search Engine Optimization (SEO), Online Display Advertising, Social Media Marketing, and many other services.
Course Modules
- Digital Marketing Overview
- Website planning & Creation
- Search Engine Optimization (SEO)
- Online Display Advertising
- Email Marketing
- Lead Generation
- Google AdWords
- Google Analytics
- Facebook Marketing
- LinkedIn Marketing
- Twitter Marketing
- Video Marketing
- Instagram marketing
- Pinterest Marketing
- Ecommerce Marketing
- Mobile Web Marketing
- Content Marketing
- Online Reputation Management
- Affiliate Marketing Basics
- AdSense & Blogging
- How To Grab Freelancing Projects?
Duration– 3 months
Fees– Not mentioned on the website. Contact the institute.
Key Feature
- Industry-acclaimed courses
- State-of-the-art infrastructure
- Industry Exposure
- Expert faculty
- Connect with Industry leaders
- Participation and Course Completion Certificates
- 100% Development Oriented Training
- Learn by doing. Work on real-time projects
- Get discovered by leading companies through our dedicated HR help desk
- Improve your communication and soft skills
Contact Details
Kayra Infotech
A -9 Diwan Estate,
near Dwarka Mor Metro Station,
Uttam Nagar,
Bhagwati Garden,
New Delhi,
Delhi 110059
Phone: +91 971-886-3849
E-mail: support@kayrainfotech.com
Website: www.kayrainfotech.com
Rank #4. Digital Marketing Courses in Uttam Nagar
Digital Institute Technology
Digital Institute Technology is a premium marketing institute in Delhi. It has a team of highly skilled trainers with 10+ years of experience in the field of digital marketing. DIT teaches through industrial assignments. It provides free backup and doubt sessions. Trainees will get certified from Google and Facebook after finishing the course.
Course Modules
- Introduction To Digital Marketing
- Planning Web Development
- Content Management
- Google Web Analytics
- WordPress And Blogging
- Search Engine Optimization
- Google Ads (Pay Per Click)
- Display Advertising
- Social Media Optimization
- Social Media Marketing
- E-Mail Marketing
- E-Commerce Marketing
- Science Of Online Sales
- Fundamentals Of Video Marketing
- Business Lead Generation
- Mobile Marketing
- Brand Marketing and Management
- Online Reputation Management
- Affiliate Marketing
- Fundamentals Of AdSense
- Local Business Advertising
- Internet Marketing Etiquettes
- Earn As a Freelancer
- Live Projects and Case Studies
Duration– 3 Months
Fees– ₹ 20,000
Key Features
- Learn From Industry Experts
- Free Backup Classes and Doubt Session
- Industrial Assignments
- Lifetime Free Workshops
- 128+ Training Hours (8 Hours/Week)
- 100+ Hours Practical & Assignments
- 60+ Hours Industry Case Study & Projects
- 100% Placement
- 10+ Industry Certifications – Multiple Offers
- Industrial Oriented Based Internship
- Lifetime Training Support
- Rs 68,000+ worth Digital Marketing Software
- Invitation for Premium DTI’s Workshop
- Interview Preparations for Trainees
Contact Details
DTI
8th Floor, Westend Mall,
Janakpuri West.
New Delhi – 110058
(Near Janakpuri West Metro Station)
Phone: +91-9999622165
+91-7982665232
E-mail: info@digitaltechnology.institute
Website: www.digitaltechnology.institute
Rank #5. Digital Marketing Courses in Uttam Nagar
Sit Hub
Sit Hub was established in 2010. HEDKEY INDIA PVT. LTD runs the institute. It is a Delhi-based training institute. It not only provides training in digital marketing but also in PHP/MYSQL, Web Designing, and Web Development. SIT experts counsel their students to take the right decision in their careers.
Course Modules
- Digital Marketing Overview
- Website Planning and Creation
- Search Engine Optimization
- Search Engine Marketing
- Social Media Marketing
Duration– 3 months
Fees– Not mentioned on the website. Contact the institute.
Key Features
- Daily 1-hour extra time for practice.
- Live Project Based Training.
- 100% Practical Training with Experts.
- Internship facility after completing the course.
- Get 100% Job Placement.
- Individual Training
- Fees Instalment structure available.
- Online and classroom training available.
- Get a Live Digital Marketing Demo
- Professional Training by Expert
- Work on Live Project
Contact Details
SIT Hub
A-2, Gulab Bagh Uttam Nagar
Nearby Nawada Metro Station
Pillar No. 733
New Delhi – 110059
Phone: +91-7210018919
E-mail: sithub19@gmail.com
Website: www.sithub.in
Rank #6. Digital Marketing Courses in Uttam Nagar
Course Crown
Course Crown is a well-reputed institute in the educational sector. They have a dedicated counselor who guides students to follow the right career path. In their digital marketing course, they train students through theoretical knowledge and practical projects.
Course Modules
- Digital Marketing Framework
- Search Engine Optimisation
- Pay Per Click
- Google Analytics
- Social Media Optimisation
- Website Planning and Creation
- Affiliate Marketing
- Google Webmaster
- E-commerce Marketing
- Mobile Marketing
- Email marketing
- Content Marketing
- Inbound Marketing
- Video Marketing
- Google AdWords Certification Training
- Facebook Advertising
- Blogging & Ad sense
- A Special Module Which Covers Online Learning Through the Internet
- Competitor Analysis
- App Store Optimisation
- Growth Hacking
- Online Reputation Management
- Storytelling & Budget Planning
- Digital Marketing Strategies & Case Studies
Duration– 3 months
Fees– Not mentioned on the website. Contact the institute.
Key Features
- Highly experienced industry experts with a minimum of 10 years of experience
- Provide Placement Assistance
- Train students for Google and Bing certification
- 3 free trial classes/ seminar
- Regular Doubt Clearing Sessions
- Real-Life Project Training
Contact Details
Course Crown
B-1155
Shastri Nagar
New Delhi -110052
Phone: +91 7550777648
E-mail: info@coursecrown.com
Website: www.coursecrown.com
Rank #7. Digital Marketing Courses in Uttam Nagar
Delhi Institute of Digital Marketing (DIDM)
Delhi Institute of Digital Marketing (DIDM) is a Data Marketing and Data Analysis company based in Delhi. They have 12 years of experience in the field of Digital Marketing. They received an award from ASSOCHAM in 2018. They have 50+ modules in their digital marketing course. Their sessions are filled with practical in-depth knowledge which makes their students job-ready or starts their own business.
Course Modules
- Ice Breaker for Digital Marketing Overview
- Digital Marketing Strategy
- Web Designing with no codes
- Practical Approach
- Email Marketing
- Inbound Marketing
- Search Engine Optimization (SEO)
- Google Webmaster Tool
- Search Engine Algorithms
- Local Business Listing
- Google Analytics
- Content Marketing
- Competitors Analysis
- Social Media Marketing
- Video Marketing Fundamentals
- Media Buying & Planning
- E-commerce Marketing
- Mobile Marketing
- Optimization Conversion Rate
- Google AdWords
- Online Display Advertising
- Online Reputation Management (ORM)
- Creating Marketing Strategy
- Lead Generation for Business
- Live Practical Session
- Case Study Discussion
- Digital Marketing Interview Preparation
- Blogging
- AdSense
- Affiliate Marketing
- Freelancer Pushups
- Black Hat Techniques
- Search Engine & Social Marketing Parameters
- Remarketing Concept
- Other Modules
Duration– 5-6 months
Fees– ₹48,490/-
Key Features
- 34 Modules (500+ Hrs training)
- E – Notes
- Internship / Placement
- Live Projects
- 20+ Globally Recognised (Certification)
- Live Q/A Forum
- Experience Certification
- On-Board Training (2 Months)
- Hykoon Themes Membership
- Tools & Software
- LMS Recorded
- E-Books
- Case Studies & Capstone Projects
- Graphic Design Course
- Skill Shiksha Certification.
Contact Details
Delhi Institute of Digital Marketing
E-557
2nd Floor,
Opp, Goyal sons,
Near Ramphal Chawk,
West Delhi, Dwarka,
Sector-7,
New Delhi-110077
Phone: 09313204343
E-mail: info@didm.in
Website: www.didm.in
Who all can take a Digital Marketing Course?
Anyone who wants to build a career in digital marketing should complete a digital marketing course. It can be:
- Working Professionals
- Students
- Entrepreneurs
- Branding / Sales / Marketing Professionals
- Digital Marketers
- Startups
- College Dropouts
- Housewives
FAQs
Q1. Who is eligible for a digital marketing course?
A. The fundamental eligibility criteria for enrolling in a digital marketing course is graduation in any field. However, some advanced courses accept only professionals and interns for their digital marketing courses.
Q2. What is the future of digital marketing?
A. The scope of digital marketing is immense. It will remain to be the most popular form of marketing in the years to come. However, considering the changing dynamics of digital marketing, the digital marketing field is becoming quite competitive.
Q3. How many types of digital marketing are there?
A. Digital marketing catalogs into 7 major categories, which are Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics.
Conclusion
During this Covid-19 pandemic, it is better to upgrade your skills or learn new skills. Due to lockdowns, people all over the world are glued to their smartphones, laptop, or computer screens. There is a huge demand in the digital marketing industry. Companies are willing to pay professionally skilled digital marketers for their services.
In the future also, this industry is not going to slow down. Marketing is a creative field and it will not be easy for Artificial Intelligence to engulf the entire industry. It is highly recommended to invest in a digital marketing course and apply the acquired skills practically. Now you choose one of the top digital marketing courses in Uttam Nagar.
Highly detailed and informative. Good effort has been put into the research.
Hi. I am a student. With your blog, I got to know so much about this growing field. I like some of the courses and I am planning to save for some. Can u please recommend some free courses so I brush up before being able to buy some. I will be so much happy to receive such info. Thanks.
Good list. Can you please suggest more courses like DIDM and IIM Skills? I really like the curriculum of their courses. But I am confused about the prices. I want to compare the prices with other courses like this. Otherwise, this is an amazing list I have got after researching for an hour.
I am very intrigued by digital marketing. As a student, buying big courses can be a problem, no matter how excellent they are. I like some courses here. But for me, the price can a problem. Can you suggest which courses are best in terms of imparting best and also in price? I am a bit tight on the budget. Thanks
I am very much impressed by this information. Thanks for combining all my doubts and answering them at one place. I am happy I came across your article.
Thanks a ton.
-Pallavi
Hello,
I am a student, I am hoping to start my career as soon as possible in this filed.
Thanks for this list, I will consider it.