Spain is a financially advanced country and the cost of living in this country is reasonable compared to the US. Career options in Digital Marketing in Spain have witnessed huge growth. This is the reason students prefer pursuing courses in Spain and Institutions of this country offer both Undergraduate and Master’s degree courses in Digital Marketing. Apart from this, many certificate courses with placement assurance also attract international students to pursue Digital Marketing courses from Spain. This article contains 7 digital marketing courses in Spain with industry-recognized certificates to help you secure a good position as a Digital Marketer in reputed companies.
In this modern era, technology has become an indispensable part of life without which humans cannot spend even a day. Digital marketing has been more beneficial than traditional marketing, and almost all businesses, regardless of size and capital, are using Digital Marketing in some way. This is one of the most demanding career options in Spain as well as the whole world.
If you are in Spain and planning to pursue a course in Digital Marketing but cannot find the appropriate course, this article is tailored for you. A list of 7 digital marketing courses in Spain is included in this article, along with focusing on the course highlight and placement opportunities. You will gain basic knowledge about the concept of Digital Marketing, its implications for selling services and products, career scopes, and salary structures of Digital Marketers from this article.
What is Digital Marketing?
A clear concept of digital marketing, the purpose of using this, and associated benefits are necessary before joining digital marketing courses in Spain. In simple terms, Digital Marketing is a specific type of marketing that fully uses the internet and online platforms to promote services and products. Communication with customers is necessary for selling a product or service, which can be done flawlessly through Digital marketing.
Relevant information about products and services, such as price, usage, payment methods, ordering details, and discounts, can be promoted through innovative advertisements. These advertisements are promoted through online channels like social media platforms, websites, messages, and e-mails to attract customers. Digital marketing helps you transcend your locality to reach global audiences through online platforms. Proper use of Social-media channels, Emailers, Web-specific advertising, as well as Messages and Texts, is generally done by Digital Marketers to promote sales.
Types of Digital Marketing
Digital marketing is an amalgamation of multiple types and all of these aim at the promotion of businesses through online channels. You will get a clear idea about all these types from any of the courses in our list of top 7 digital marketing courses. There are eight major techniques for executing digital marketing, such as;
- Search-engine-optimization (SEO)
- Marketing on social media
- Pay-per-click
- Content-Marketing
- Mobile-Marketing
- Email Marketing
- Affiliate-Marketing
- Marketing Analytics
Career Scopes and Salary Structure of Digital Marketers
Digital marketers are high in demand and their expertise is required for promoting products and services among global audiences. Multiple job positions can be acquired by digital marketers after gaining the required knowledge in this field.
High-paying jobs for Digital Marketers
- Managers of Digital Media
- SEO Analysts
- Managers of pay-per-click
- Content Strategists
- Experts in Brand Marketing
- Email Marketer
- Social-Media Marketers
- Analyst of Digital Marketing
The average salary of Digital-Marketing Managers in Spain is nearly around 45,620 EUR/year which is quite satisfactory as per the cost of living in this country. The average salary of Digital marketers in Spain ranges between 20,460 EUR and 71,660 EUR. By choosing the appropriate course from the list of top digital marketing courses in Spain, you can obtain the required knowledge and skills to apply for your dream job as a Digital Marketer.
Skills Required To Be a Successful Digital Marketer
Mastering the required skills and competencies is essential to excel in the field of Digital Marketing which can be learned by choosing an appropriate course with placement assurance. Here is a list consisting of some essential skills and knowledge to become a successful Digital Marketer.
- Strategic Thinking
- Social-Media Marketing
- Data analysis
- Email marketing
- Paid marketing in social media
- Search-Engine optimization (SEO)
- Search-Engine Advertising (SEA)
- Writing good copies
- Visual Marketing
- Knowledge of User-Experience (UX) and customer experience (CX)
- Managing customer relationships
- Retention Marketing
These are the top skills and knowledge required to achieve good positions in reputed companies in the field of digital marketing. Besides this, additional skills like fast learning, teamwork, fluent communication, problem-solving, and basic designing are complementary to the profession of Digital Marketing.
List of top 7 Digital Marketing Courses in Spain with placement guarantee
Here is the list of the top digital marketing courses with placement assurance from which the aspirants can find the most appropriate course of their choice. Course highlights along with other information relating to the course duration, fee, and benefits are included in this list.
1. IIM SKILLS: Digital Marketing Masters Course
IIM SKILLS provides the Master Certification course for Digital Marketing which is the first digital marketing course from our list. Digital marketing, Performance Marketing, and Marketing Automation are the three major areas that are included in the Digital Marketing course provided by IIM SKILLS. 8 years of excellence are associated with IIM SKILLS which is reflected in the success stories of the alumni.
Placement assurance is provided by this institute with the assistance of skilled trainers. Authentic and most popular marketing tools, such as Facebook Ads and Insights, Google Analytics, Yoast SEO, LinkedIn Ads, YouTube Ads, Keyword Planner, Twitter Ads, Ubersuggest, Semrush, Google Trend, and more are included in the Digital Marketing course, offered by IIM SKILLS in Spain.
Benefits associated with this Digital Marketing Course
- Flexible timing
- Live Training and Paid Internship facilities
- Placement Assurance
- Expert and skilled trainers with more than 12 years of experience
- Online delivery of classes and students can enroll from anywhere in the world
- Lifetime access to learning materials
- Industry-recognized certificate
- Opportunity for career counseling
Duration: 120 hours, including 5 months for Live training, 3 months for course program, and 2 months for paid internships.
Course Modules
- Introductory knowledge of Digital Marketing
- Use of WordPress and Website Development
- SEO and SEM
- Email-Marketing
- Inbound-Marketing
- Social-Media-Marketing
- Integrated strategies for Digital Marketing
- Google Analytics
- Management of Online Reputation
- Quora Marketing
- E-commerce Marketing
- Advanced Blogging and Writing Content
- Graphic Designing
- Affiliate Marketing
- Media Planning and Buying
- Marketing Automation
- Video Marketing on YouTube
- Resume Creation and Digital Infographics
Fee: EUR 430.02
Contact: info@iimskills.com, +919580740740
2. Global Business School in Madrid: E-Commerce and Digital Marketing
Global Business School (GBS), situated in Madrid Spain provides the Master’s course in Digital Marketing which has been placed second in our list of top 7 digital marketing courses in Spain. Both “on-campus” and “online” channels are open to pursuing this course in Digital Marketing. Digital Communication, Digital Marketing, and Marketing Fundamentals are the key areas covered in this course.
A clear knowledge of the underpinning techniques and tools of using Digital Marketing can be acquired through this course. Scores of 6.5 and 79 in IELTS and TOEFL respectively are required to be secured as eligibility criteria for this course. A Master’s degree Certificate in Digital Marketing will be provided after completing this course which would open up the opportunity to excel in the dynamic field of Digital Marketing.
Benefits associated with this course
- Online and offline facilities to attain classes
- Opportunity to learn from case studies and practical projects
- Opportunities to develop networks with skilled and industry-led professionals
- Industry leaders as faculties
- Comprehensive course modules
Duration: 9 months
Course Modules
- Developing Leadership Styles and Managing Multicultural Teams
- Responsibilities and Ethics of Marketing
- Communication and cross-cultural negotiations
- Digital Marketing
- Market Research and Management
- E-Commerce Creation and Designing
- Managing Sales Force and Channels of Marketing
Fee: 13500.58 Euro
3. Harbour.Space University: Digital Marketing
Harbour. Space University provides both Bachelor’s and Master’s degree courses in Digital Marketing which is the third institution in our list of 7 digital marketing courses in Spain. Up-to-date knowledge regarding innovations in Facebook, Google, Twitter, Netflix, and other tech giants would be provided by experienced and skilled faculties.
Completion of this Master’s course assures securing good job positions in reputed companies by providing comprehensive knowledge about contemporary Digital Marketing tools. Job positions like Junior Manager of Digital Marketing, Social-Media Manager, Manager of Email-marketing, CRM and E-commerce Manager, Head of Digital Marketing, and Chief Officer of Digital Marketing can be acquired by students after receiving the certificate of this Master’s course.
Benefits associated with this course
- Cutting-edge tools of Digital Marketing are included in the course
- Placement assurance
- Professionals in the Digital Marketing field as the faculties
- Practical experience through real-life marketing cases
- Workshops and seminars
Duration: 3 years for the Bachelor’s course and 1 year for the Master’s course
Course Modules
- Evolution of Marketing
- Inbound and Outbound Marketing
- SEO and SEM
- Buying of Audience
- Performance Marketing
- Social-Media Marketing
- Web Analytics
- Legal Environment and Virtual Company
- Loyalty Managers, CRM and E-Commerce
- Making Online Videos
- Digital Media-Planning and Digital Strategy
- Technical Tools for Project Management
- Evolution of Digital Media
- Fundamentals of Finance and Business
- Email-Marketing and Video Blogging
- Advance Digital Marketing
- User-Experience (UX) Design
- Big Data and Related Technologies
Fee: 26.900 EUR (Bachelor’s), 29.900 EUR (Masters)
4. Spain Business School: Master’s in Online Strategy and Digital Marketing
A certificate course in Online Strategies and Digital Marketing is provided by Spain Business School which is the fourth institution in the list of 7 digital marketing courses in Spain. This online course can be done on a part-time basis which allows working professionals to acquire contemporary knowledge of advanced Digital Marketing tools and technologies.
This course is tailored for business professionals, entrepreneurs, and working professionals in Digital Marketing fields to gain ideas about how online strategies can be used to promote businesses.
The goals of this course are to provide comprehensive knowledge among students that includes customer management, the importance of ROI, the process of evaluating Digital Marketing strategies, and the ability to develop one’s project and undertake financing activities. Besides technical knowledge regarding Digital marketing, dynamic subjects like communication, time management, and leadership styles are also included in this course.
Benefits associated with this course
- Online Course
- Part-time certificate course for Working Professionals
- The flexibility of the course timings
- Internship facilities in reputed companies
- Comprehensive course modules including technical knowledge as well as leadership capabilities
- Practical Training
- Experienced faculties
- Industry-recognized certificates
- Tutoring is available for 365 days and learning materials can be accessed at anytime
Duration: 12 months
Course Modules
- Basics of Marketing
- Customer Management and CRM
- 360º Campaigns
- Mobile Marketing and using Social-Networks
- Email-Marketing
- SEM and SEO
- Google Analytics and Google Adwords
- E-commerce Management
- Managing strategies of Websites
- Developing Digital Products
- Sectoral Marketing
- Communication – Written and Audiovisual
- Public Speaking
Fee: EUR 5,500
5. EU Business School: Masters in Digital Marketing, Design Thinking, and Transformation
EU Business School provides Master’s degree courses in Digital Marketing and Design Thinking which is the fifth institution in the list of 7 digital marketing courses in Spain. The Master’s degree certificate provided by EU Business School Switzerland is globally accredited by IACBE, ACBSP, eduQua, and IQA. The purpose of adding value to the skills and knowledge of entrepreneurs, working in the field of Digital Marketing makes this course better than others.
The key benefits associated with this course are opportunities to develop international networking, gain a global perspective and improve critical thinking skills. After completing this Master’s degree course in Digital Marketing, students will get the chance to work in reputed companies in the smart city of Barcelona where innovators are cultivated as well as nurtured.
Benefits associated with this course
- Business leaders, entrepreneurs, and qualified business consultants as faculties
- Master’s degree Certificate with international affiliation
- Interactive and personalized learning
- Both online and offline classes
Duration: 1 year.
Course Modules
Term 1
- Managing social media and Digital marketing strategies
- Metrix, Analytics, and UX
- Market-Entry Strategies
Term 2
- Digital Transformation: Use of Technologies to maximize business impact
- UX, HCD, and Design Thinking
- Business Success and Strategic Development
- Development of Leadership Edge
Term 3
- Digital Entrepreneurship: Exploring Startups and Models
- Product Development and Growth
- Future Trends and Technology
- Successful Team building
Fee: €5,200/ per term (€15,600 for one year)
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6. EAE Business School: Digital Marketing and E-Commerce
EAE Business School offers an on-campus Digital Marketing course which is the sixth institution in the list of top 7 digital marketing courses in Spain. Comprehensive knowledge about the key foundations of Digital Marketing tools along with the expertise to perform commercial activities on online platforms is provided through this certificate course.
Developing the skills of students to construct online strategies regarding commercialization, ensuring consumer mobility, and conceptualizing Digital Planning measures are the major purposes of this course.
Professional experience of 2 years along with a Bachelor’s degree is required to be eligible for this Master’s course on Digital Marketing. Opportunities to secure jobs as Digital Project Manager, Director of Digital-Marketing, E-commerce Manager, Director of SEM or SEO, and Social-Media Manager can be availed after completing this course.
Benefits associated with this course
- Opportunity for a 2-week residential program at Kean University, USA
- Scholarship opportunities are available
- Comprehensive study module
- On-campus training involving face-to-face communication as well as assistance
Duration: 1 year
Course Modules
Online Strategies
- Communication strategies
- Commercialization
- Strategies for attracting customers
- Ensuring loyalty in terms of the online environment
Consumer Mobility
- Basics of mobility in developing online advertisements
- Influence of online marketing on customers’ purchasing decisions
- Analysis of consumer behavior
Digital Planning
- Key Factors of Digital Planning
- Strategies for Companies’ Success
- Adaptation strategy of companies in terms of the new Eco-system
Fee: €16,000
7. European School of Economics – Digital Marketing Online Specialised Programme
Certification course in Digital Marketing is provided by the European School of Economics which is the 7th institution, offering digital marketing courses in Spain in our list. This online course allows working professionals to gain insight into contemporary developments in Content Marketing, SEO, Insights Analysis, and Social-Media Marketing. In addition to this, facets like market research, sales, promotions, and advertising followed by content strategies are included in this course on Digital Marketing.
An all-inclusive knowledge of digital marketing tools and techniques will be provided in this course which enable students to become potential players in the field of online marketing. ESE Certification will be provided to students after completing this course.
Benefits associated with this course
- Customized study-planning
- Online classroom with live classes
- Industry Specialists as faculties
- Opportunity to get in contact with ESE alumni
- Individual attention to all students
- The facility of Master Classes
- Industry-recognized certificate
Duration: 10 weeks
Course Modules
- Positioning and Branding
- Customer Behaviour
- Techniques of decision making
- Digital Marketing
- Leadership and Entrepreneurial Management
- Event Management
- Fashion Marketing
- Managing Financial Risks
- Managing International Projects
- Strategic Management of International Projects
- Management of Luxury Goods
- Change in Organisational Structure
- Corporate Finance of Multinational Companies
Fee: EUR 2767
FAQs
Q1. What types of career options can I choose after pursuing a course in Digital Marketing?
Digital Marketing is the most sought-after career in today’s world and businesses require Digital Marketers to promote their products and services to wider as well as global audiences. Through a reliable and comprehensive Digital Marketing course, you will be provided with essential knowledge of Digital marketing tools and techniques. Career options like Social-Media Manager, Content Strategist, Specialist of CEO, Branding Expert, Specialist in Email-marketing, E-commerce Manager, Digital Marketing Manager, and Chief Officer of Digital marketing can be opted for by students after completing a Digital marketing course.
Q2. Do I need to learn coding to be a Digital marketer?
Having expertise in coding is indeed beneficial for Digital Marketers though it is not mandatory. In order to achieve a competitive advantage in the global market, aspirants can have the skill of coding which includes Javascript, CSS, Python, and SQL. Although coding is not necessary for Social-Media Marketing, Content-Marketing, and E-mail Marketing do not require coding. However, basic knowledge of coding would be helpful in developing innovative advertisements, managing Websites, and automating the HTML and Javascript of Google Adwords.
Q3. How are these courses associated with business owners and reputed business organizations?
In contemporary times, market requirements are constantly changing, and aligning with this, business owners are striving to cope with the huge competition. These courses provide industry-recognized tools and technologies for Digital Marketing along with improving the skills of marketing and communication. Business owners and entrepreneurs are looking for experts who will develop innovative and attractive advertisements for their products and services through which customer volume can be increased. Besides this, through using Digital marketing expertise, businesses are trying to gain a global competitive advantage to increase the number of sales.
Q4. Will I get placement assurance in these courses, or how will I get benefitted?
Top Digital Marketing courses in Spain with placement assurance are enlisted in this article and all these courses will provide you with an industry-recognized certificate that will accelerate the process of securing job positions in reputed companies. In addition to this, comprehensive course modules, consisting of contemporary tools and technologies of Digital Marketing are parts of all these courses. Opportunities for internships and handling practical case studies are the key benefits of these courses in Digital Marketing.
Q5. What are the salary structures of Digital Marketers in Spain?
Jobs in the field of Digital marketing are high in demand, especially in developed countries like Spain. Along with the fast advancement of technology, Digital marketers are required to keep updated information about the tools and techniques of Digital marketing. The average salary of Digital marketers in Spain is € 34,184 per year. Digital Marketing Managers in Spain earn near around 45,620 EUR per annum and the range of lowest and highest average salary in this country is between 20,460 EUR and 71,660 EUR per year.
Conclusion
In today’s world, competition among businesses has become extremely high and to win this match, businesses must undertake digital methods to promote their services and products in front of the global audiences. In addition to this, life events like attending classes, shopping, entertainment, and Officeworks are done online which has elevated the responsibilities of Digital Marketers.
This article presents a list of the top 7 Digital Marketing courses in Spain which will hopefully help you choose the most appropriate course for you. Institutions of Spain like IIM Skills, Global Business School (GBS), and Harbour. Space University, Spain Business School, EU Business School, EAE Business School, and European School of Economics have been enlisted in this article. Important information such as course duration, fee structure, course modules, and benefits associated with these courses are included here which will assist you in having an all-encompassing insight into the courses.