Ever since the invention of the internet and subsequent platforms such as Facebook, Instagram, google, etc, the online presence of users has increased tremendously. The Internet has turned the world into a small place. A business operational in the USA can send its products anywhere with the click of a button. Businesses with an online presence have grown substantially over the ones that are offline. One of the major reasons for this is difference is understanding the potential and impact of digital marketing. Many countries have now started encouraging businesses to try online platforms. As a result, the demand for digital marketers has increased across the globe. Today, let’s explore various digital marketing courses available in Bristol.
Digital marketing includes any kind of promotion, sales, or marketing we pursue digitally. This has over time proved to be a successful promotion strategy as more and more people have become actively available online. Various business channels are used such as email marketing, social media, SEO-based article writing, or website writing to connect with current as well as prospective clients.
Digital marketing was introduced with the dawn of the internet around the 1990s. However, due to an increased online presence in recent times, it has gained popularity across the globe. It is the ability of the internet to reach the masses in a cost-effective manner that works in its favor. Let’s discuss various modes of digital marketing prevalent these days.
Types/Modes of Digital Marketing
Digital marketing has expanded in its scope and ability. Businesses and companies have realized the unlimited potential. Companies reach about a million customers via Instagram alone and about 9 million plus customers via Facebook. Other approaches to digital marketing include:
Email marketing – It is the act of sending a commercial message to a target audience via email address. The objective is to encourage a product or service. Provided the email is created with creativity and quality content. Email marketing can be an effective and cost-effective way to surge business.
Content marketing – This area of digital marketing focuses on attracting the target audience by publishing appealing content via articles, guides, tutorials, blog posts, videos, eBooks, etc.
Podcasts – A podcast is a recorded program that is made available on the internet as a method of reaching huge masses. Compelling audio messages can be used to engage targeted audiences with digital access.
Sponsored advertisement – Many companies pay search engine firms such as Google or Yahoo a fee so that when someone enters certain keywords, their company website comes on top of the list. Being on top of the search list increases the chances of people visiting the website, thereby increasing the chances of product promotion.
SEO-based promotion – SEO-based promotion, also known as organic search, is a marketing strategy wherein the content is created in such a manner that the company’s website appears on top of the search list naturally.
Webinars – A webinar is a form of online seminar, wherein a live event is held for a selected set of people over the internet. In this program, all form of information is disclosed regarding the product.
Why is Digital Marketing Important?
The Digital marketing market has exploded in recent times at such a rate that it makes one wonder about its importance. Digital marketing is important due to the following reasons: –
Vast reach: Digital marketing offers a wide reach to all its current and potential customers. Gone are the days when a marketer needs to be at the right place at the right time. Now, a marketer can reach their customers on their mobile screens, anytime, anywhere
Promotes small business: Traditional advertising is expensive which everyone cannot afford. It is financial for many small business entities. However, with digital marketing small businesses can promote their business online and get top-ranking positions in online searches at an affordable price.
Control: Through digital marketing one can take full control of the marketing strategies and ensure that the targeted audience reads your message, which is not possible in the case of offline marketing channels.
Personalized Marketing: Digital marketing enables marketers to understand the requirements of their niche. Using this information, a marketer can pitch to their potential customer personalized to his/her requirement.
Role, Scope, and Salary Structure
There are a variety of roles and responsibilities in the field which vary depending upon the post and level of experience one has gained. For example, as a fresher, you will be expected to do the necessary research for the team. Similarly, for an SEO specialist, the responsibility would be to make the online presence of the client in such a manner that the client’s website is at the top of searches organically.
As one gains more experience, the role changes from execution to management. Hence, senior-level executives such as social media managers have the duty to ensure a proper strategy is made that suits the requirement of the client and conveys the message to the target audience in an effective manner.
It even involves micro-analyze the client’s presence on various digital platforms so that various bottlenecks can be identified and rectified on time. As more and more companies are coming live on social media and becoming more active on digital platforms the demand for digital marketers is likely to increase further.
As per totaljobs.com, the average salary package of a digital marketer in Bristol is GBP 37,500. As an entry-level employee, a digital marketer is likely to earn up to GBP 28,000. However, this package is likely to increase over time and experience. The maximum reported salary of a digital marketer in Bristol is as high as GBP 56,250.
One more way to fast-track your career in the field is by taking up digital marketing courses in Bristol. There are a number of courses available both online and offline, we will be discussing them in detail below.
Skills Needed to Be a Successful Digital Marketer
Just like any other profession, there is a certain skill set that one needs to have in order to excel. Just like a finance professional is expected to be good with numbers, a digital marketer must have certain skills that make him/her that can help to beat the competition in the market.
Some people are born with these skills, however, most of these skills can be developed by taking digital marketing courses in Bristol or wherever you are. Some of these skills are:
Video Marketing – Video marketing is the process of marketing a product by way of videos. It is one of the most effective ways of promoting a product. More than half of the content on social media is videos. This is because people love videos. They are an entertaining medium that can be used to the advantage if the message is conveyed carefully. 8 out of 10 people purchase a product after watching a brand’s video. Hence, having basic knowledge and exposure to this skill is advantageous for a digital marketer.
Search Engine Optimisation (SEO) And Search Engine Marketing (SEM) – Search Engine Optimisation (SEO) And Search Engine Marketing (SEM) are skills that are of utmost importance for a digital marketer as it is the key to all digital marketing. Both these skills come in handy while preparing a digital strategy and content level and knowing the basics can go a long way.
Content Marketing – The content is the heart of any promotion campaign no matter which mode of platform is used. As a digital marketer, one must be able to create quality and SEO-friendly content to engage and convert the target audience.
Data/ Analytics – Data and analytics are a crucial part of any promotional campaign. One needs to monitor each and every move of the campaign and plan the next move accordingly. Hence, it is important to be acquainted with tools such as google analytics. These tools are uncomplicated but it is tricky to use this information to your own benefit. Hence, it would be appropriate to say that analytics is a must-have skill for a digital marketer.
Be Tech Savvy – A digital marketer needs to have more than average knowledge and skills with respect to modern-day technology. It is a valid requirement as the industry is technology driven. It is essential to be tech-savvy at the earliest. Having decent knowledge about some technical skills as well will add to the advantage.
Convincing Skills – As a digital marketer it is essential that you have the soft skills and technical skills in order to make the campaign successful or promote the product or service.
Digital Marketing Courses in Bristol
Digital marketing has boomed across the world over the years. European countries were one of the most affected areas during COVID-19, hence lifestyle, and the way businesses operate changed substantially in this region. Bristol is one such country where businesses have started operating on social media platforms.
As a result, there is a surge in the demand for digital marketers which has made digital marketing courses in Bristol trending. We have created a list of courses for your reference to save you some time. These are some of the most in-demand courses. Please have a look.
1. Master Digital Marketing Course by IIM SKILLS
Mode of learning: Online
Course Fee: 283.90 Pound sterling
Duration: 5 months (including 2 months of paid internship)
Eligibility: The course is well suited for students, homemakers, working professionals, digital marketers, entrepreneurs
IIM SKILLS, established in 2015, is one of the leading ed-tech institutes based in New Delhi, India. It offers a variety of courses. Their Master Digital Marketing Course is a trending course among working professionals. It is a popular course that offers real-time hands-on learning through various marketing tools, lifetime access to training material, and placement support.
The certification from IIM SKILLS and 13 other certifications with Google, Facebook, and HubSpot will be given to the students. Also, the institute is recognized by the MSME Government of India. The course module includes the following topics in detail:
- Introduction to Digital Marketing
- Online Reputation Management (OMR)
- Content Writing and Advanced Blogging
- Media Buying and Planning
- Affiliate Marketing
- Video Marketing (YouTube)
- Marketing Automation
- Digital Infographics and Resume Creation
- Web Development at WordPress
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Email Marketing
- Inbound Marketing
- Social Media Marketing
- Integrated Digital Marketing Strategy
- Web Analytics (Google Analytics)
2. M.Sc. in Digital marketing By University of the West of England, Bristol
Mode of learning: offline
Course Fee: GBP 10,833 (Approx.)
Duration: 1 year
Eligibility: An honor degree in marketing, relevant working experience of 2 years, passion for digital marketing, good verbal and written English.
University of the West of England is a research institution based in Bristol which was established in 1595 and received the status of a college in 1992. The faculty at the university is dedicated, experienced, and highly professional.
This is one of the best certified digital marketing courses in Bristol that helps you get a thorough knowledge of social media and all other online marketing. It even provides in-depth analytics to make analysis effective and efficient. The course module includes the following:
- Principles of Marketing: Marketing Strategy, Consumer Behaviour, Marketing Communication, Data-driven Marketing,
- Researching Digital Marketing: Digital Marketing Dissertation
- Application of Digital Marketing: Website Development, Social Media Marketing, Use of Search Engines.
3. Professional Certificate in Digital Marketing – Imperial College Business School
Mode of learning: Online
Course Fee: GBP 3,995(Approx.)
Duration: 21 weeks (10-12 hours per week)
Eligibility: The course is open to all kinds of candidates. It is most suitable for Marketing professionals, freshers, candidates who want to switch careers, and entrepreneurs.
Imperial College Business School (a unit of Imperial College London) was inaugurated by Queen Elizabeth in 2004. It offers a variety of courses such as MBA, Masters, executive programs, and Ph.D. This one of the best digital marketing courses in Bristol. i.e., Professional Certificate in Digital Marketing. has become famous for its faculty who have an experience in the field of almost 20 years.
The placement and counselor provide students with individual assistance & attention. The course provides in-depth knowledge and proper exposure to all digital marketing tools and practices that help enhance candidates’ careers. The course comprises 20 modules that cover an array of topics such as customer behavior, SEO and SEM, email marketing, etc.
4. CIM Certificate in Professional Digital Marketing, the City of Bristol College, Bristol
Mode of learning: on-site, evening course
Course Fee: GBP 2,215 (Approx.)
Duration: 7-9 Hours
Eligibility: It is well-fitted for Marketing professionals, aspiring marketing personnel, candidates who want to switch careers, and entrepreneurs. One needs to have a level 3 qualification and have experience in marketing, good written and verbal proficiency.
The institute was established in 1996 and since its inception, it has been one of the largest institutes for further and higher education. It is one of the prestigious institutes offering digital marketing courses in Bristol. Its faculty comprises individuals with extensive knowledge and experience.
The course is quite elaborate and covers all relevant topics such as applied marketing, planning campaign, and digital marketing techniques. It offers practical exposure and provides world recognize CIM certifications.
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5. Digital Marketing Course by 42 Courses
Mode of learning: online
Course Fee: GBP 160 (Approx.)
Duration: 4 hours per week
Eligibility: marketers who want to have a better understanding of the digital marketing
42 course is an e-learning platform where students from all walks of life are welcome to take up courses as per their requirements. One of the key features of this institute is its flexibility with respect to the completion of the course. The course provided by 42 courses is a short and crisp course that covers a variety of topics, including but not limited to social media, email marketing, UX/UI design, display advertising, search, etc.
It also provides access to over 90 global Cannes Lions case studies. This is one of the certified digital marketing courses in Bristol; the certification is recognized worldwide. This course is simple to grasp and is with short and crisp details to ensure that one can brush up on all the skills.
Frequently Asked Questions: Digital Marketing Courses in Bristol
1. How is digital marketing different from traditional marketing?
Ans. Traditional marketing is the old school style of marketing which involves promotion via Television, radio, magazines, etc. The engagement and conversion levels are quite slow. It is a relatively ineffective and expensive way. Also, tracking the results is tricky.
On the other hand, digital marketing is the modern way to approach existing and potential customers using the accessibility of the internet which allows customized proposals and extremely fast engagement and conversion rate. It is one of the fastest and most effective ways of two-way communication between client and company. However, it is more popular amping the youth as compared to the older generation. With smartphones, reaching the targeted audience has become easier.
Both forms of marketing have their pros and cons. It depends on the targeted audience. If you are targeting the older population or if the product is likely to appeal to a senior citizen, the better approach would be traditional marketing. However, if the product is technical in nature or something that youth would be more interested in, one needs to prefer a digital marketing strategy.
2. Is digital marketing beneficial for all types of firms? Are there any exceptions?
Ans. Yes. Digital marketing as an advertisement strategy is suitable for all. It does not matter which size your firm is or what is the market size for your product. In fact, it is a blessing for small businesses and companies as it offers a wide reach at a nominal rate. It has become a popular choice among customers as well. Being able to check products’ reviews at the click of a button, brings credibility to the product. It is suitable for all kinds of business chains be it B2B or B2C channels of business, digital marketing is available for one and all.
3. I am not that tech-savvy but known for quick learning. Is the digital marketing courses in Bristol tough?
Ans. Digital marketing is not a very technical area of study in IT. However, it might become a little overwhelming if you are new to computers and the internet. With motivation and proper guidance, anyone can acquire the skill of digital marketing. One may even take digital marketing courses in Bristol (offline or online) to help a better guidance and learning experience.
4. How to choose the best digital marketing courses in Bristol? What criteria shall be followed?
Ans. It is difficult to say if the digital marketing courses in Bristol will be best suited to an individual. It actually depends on the level of understanding of modern technology. Professionals who need to brush up on their concepts should go with a part-time course that allows them to balance work and learning. Full-time students or homemakers with no prior knowledge in the field might want a course that is more detailed and extensive in approach. There are some guidelines that can ensure that one lands on the right course.
- Prefer a certified course with worldwide recognition
- Prefer a course that has been around in the market for the past few years
- Prefer an institute with experienced faculty (generally such details are highlighted in the brochure)
- Prefer an institute with a proper placement and counseling cell to assist its students with bother personal and professional guidance.
5. What is the most important skill needed to be a successful digital marketer?
Ans. Many people believe that one needs to be great at selling a product or be good with numbers or be tech-savvy in order to be a successful digital marketer. All these skills are crucial to make a good digital marketer. However, these are all secondary skills. The most important skill needed in a digital marketer is research skills. Research skills will enable you to understand your targeted audience inside and out. Knowing your customer is the base for any marketing strategy.
If you have failed to understand the needs and wants of your current & prospective clients, all the efforts made go to waste. Thankfully research skills are teachable. One can take up digital marketing courses in Bristol that focus on ‘how to enhance research skills’, one that acquaints one with all the needed tools and techniques for proper and extensive research.