Suppose you’re wondering how to learn digital advertising. In that case, the following article on the best digital marketing courses in Adelaide will guide you. It covers everything you need to know to become a certified digital marketer, from the most recommended online marketing courses boosting your employability to what to look for in prospective certified marketing courses online. So, are you ready to elevate your knowledge and embark on one of the fastest-growing sectors in Australia? Let’s get started.
Why Digital Marketer Certification
The memories of the COVID-19 pandemic aren’t pleasant. Still, it has left one positive remnant: the accelerated digitalization that has forced businesses to adapt their strategies and become proficient in information technologies. With over 5 billion internet users worldwide (almost 65% of the world’s population), promoting services on the net has become predominant compared to traditional advertising. Likewise, it’s essential for all business types and sizes.
Not only is web advertising still relevant in 2023, but it’s expanding and is very profitable. According to the forecast, if the service demand remains current, it’ll have exceeded one trillion AUD by 2026 — a 9% annual growth rate compared with 550 billion AUD in 2020. This means that now is the perfect time to kick off your career in this domain. Here is a glimpse into the benefits of pursuing the best digital marketing courses in Adelaide:
- You can become industry-ready in just three months;
- The best part? Studying web marketing isn’t difficult, and no coding is needed;
- All you need is internet access;
- You can study part-time while still working;
- You can start this profession from scratch, and no degree is required;
- Educational programs suit all genders and ages;
- It requires a minimum investment of money;
- The possibility of working from home is a huge perk;
- Job prospects are enormous with high earning possibilities;
- Career options abound: start your own business or work for major players.
All in all, learning and investing in online advertising courses pays off. Read on to discover what you need to know before starting.
Is Internet Marketing a Promising Career
Numbers show that Australia’s demand for marketers is high, and this growing trend is expected to continue in the coming years. As per one of the biggest job sites, Indeed, the following roles are the most sought-after in Australia at the moment of writing this blog:
|Position||Average Annual Salary (AUD)||Number of Openings|
|Social Media Specialist||81.219||816|
|Social Media Manager||82.201||1.929|
In addition, the table shows results relevant to the Australian job market, which is among the highest-paid markets along with the USA, the UK, and Singapore for web marketing professionals. With the best digital marketing courses in Adelaide, you can perform well on any of those jobs, plus many others, such as E-commerce Developer, Web Analytics Expert, and Brand Manager.
The best thing concerning this line of work is that boundaries don’t exist; you can work globally and remotely from the comfort of your home. Nonetheless, despite being a stable career, you must possess the core proficiencies to land a job, find clients, and sustain yourself in this highly competitive occupation. In-demand skills depend on specific roles. Proceed reading to find out what to consider when choosing certified digital marketer programs.
How to Learn Digital Advertising
As with everything in life, you must educate yourself to learn the ropes and get your foot in the door. Proper internet marketing training is a stepping stone toward success. Despite everything, the market is saturated with online schools. Selecting an adequate program can be challenging, especially for novices.
That’s why I’ve written this blog post on the top digital marketing courses in Adelaide to guide you through a selection process, enabling you to avoid wasting your time and money. As for how to learn digital advertising, make sure that your aspiring e-school equips you with these highly sought-after skills:
- Search Engine Optimization (SEO)
- Content Marketing
- Email Marketing
- Social Media Marketing
- Search Engine Marketing (SEM)
- Affiliate Marketing
- Mobile Marketing
- Video Marketing
- Pay-per-click (PPC) Marketing
- Inbound Marketing
- Web and Google Analytics
- Brand Management
- Graphic and Web Design
On top of this, ensure that a chosen online marketing professional certification program meets the following criteria:
- Enjoys a good reputation by being transparent and trustworthy and having positive reviews.
- Provides a comprehensive syllabus that covers the competencies mentioned above.
- Gives permanent and unrestricted access to learning resources.
- Adopts a cost-effective approach to offer learning with the best value for the money.
- Offers live online training and teacher-student interaction to enable the best learning experience.
- Aligns with the industry credentials to amplify occupational readiness.
- Renders dedicated customer service to ensure all concerns are resolved.
- Integrates emerging technologies, experienced teachers, and tier-one tools to facilitate knowledge acquisition.
- Implements a hands-on teaching method to develop professional know-how.
- Supports graduates with genuine job placements.
- Helps students build a portfolio by offering internship programs.
Using the foregoing benchmark, I’ve evaluated and compared available digital learning institutes in Australia and compiled a list of recommended online marketing courses. Let’s dive into each option and see its pros and cons, helping you pick the best one.\
Six Best Online Certifications for Marketing in Australia
The following online education centers are hand-picked since they offer the best online certifications for marketing in Australia. In case you don’t have time to go through the entire article, take a glance at a brief overview of the top digital marketing courses in Adelaide. Additionally, their ranking rests on a scale of one to eleven, with eleven being the maximum score for meeting all the above-mentioned standards.
|Institute||Course||Quality Standards Met||Duration (months)||Fees (AUD)|
|IIM Skills: Best-in-Class Digital Marketer Certification Program||Master Digital Marketing Course||11 out of 11||5||557|
|IIDE: Runner-up Digital Marketing Courses in Adelaide||Online Digital Marketing Courses||9 out of 11||4 and 6||2.170 / 3.018|
|Simplilearn: Third Best Internet Marketing Training Course||Masters in Digital Marketing Online||8 of 11||12||2.552|
|Coursera: Very Good Online Advertising Courses||Google Digital Marketing & E-commerce Professional Certificate||7 out of 11||6||460|
|EdX: Good Online Marketing Professional Certification Studies||Professional Certificate in Digital Marketing||5 out of 11||4||1.122|
|Udemy: The Most Affordable But Not Certified Marketing Courses Online||The Complete Digital Marketing Course — 12 Courses in 1||3 out of 11||1||25 / 300|
1. IIM SKILLS: Best-in-Class Digital Marketer Certification Program
The only program on this list of top digital marketing courses in Adelaide that ticks all the boxes regarding best practices is the one delivered by the Indian ed-tech company IIM SKILLS. The Indian government accredits this 5-month digital marketing training optimized for the current market requirements.
The Digital Marketing Course prepares you for a dozen professional certificates, including Google, Meta, and HubSpot. This groundbreaking program is offered for 557 AUD — the best price-quality ratio. People at IIM SKILLS will go above and beyond to meet and exceed your needs as a student, from being candid and supportive to providing real-world skills — with this training agency, you know what to expect, no sugarcoating the truth or making false promises.
Apart from the in-depth knowledge, you’ll be cared for from the moment you enroll. Interactive virtual classes provided by approachable and experienced instructors make studying more enjoyable, easier, and effective. You can address your designated teacher without hesitation for all concerns.
In addition, you can contact 24/7 customer support service for all inquiries. Finally, you can connect and share experiences with fellow students via a dedicated WhatsApp group. Unlike some distance learning institutions that allow access to education materials for a limited time or charge extra for extending, you have lifetime access to recorded lectures at IIM SKILLS.
This will significantly benefit newcomers since they can go back and refresh their knowledge free of charge. What you’ll like the most at IIM Skills is their holistic, practical, and no-nonsense approach to teaching. The syllabus covers all the necessary topics and tools for building career readiness.
It entails 40 core modules, including web development, SEO, SEM, graphic design, advanced blogging, and online reputation management, to name a few. Learning with this digital school is pragmatic and fruitful, featuring over 60 hours of instructor-led e-learning sessions and 120 hours of practical projects.
The five-month learning process is divided into three months of real-time online lessons and two months of paid internship. So, you’ll get money for enrolling in the IIM SKILLS apprenticeship program that involves real-life work, enabling you to build a portfolio and confidence.
For example, you’ll publish blogs on Medium, WordPress, and Times of India, run Instagram, Facebook, and Google Ad campaigns, create YouTube videos and infographics, design an Amazon Affiliate Marketing program, and more.
But this isn’t all. The list of international hiring partners employing IIM SKILLS graduates is diverse and long, comprising global brands like Yahoo, Samsung, HSBC, and 350+ more. You get all the support in job hunting, and this training organization goes the extra mile by guaranteeing employment to all successful students. Remember that you must put some effort into acquiring knowledge, which won’t be complicated with all the help you get from this institute.
Given all the factors, it makes sense why the IIM SKILLS online marketing professional certification program is the pick of the litter. To stay ahead of the competition, look at their 4-week Artificial Intelligence Marketing Professional (AIMP) and a 12-week Advanced Search Optimization Training. Check out video testimonials, join the 35K+ alums from over 35+ countries worldwide, and fortify job market preparedness.
2. Simplilearn: Third Best Internet Marketing Training Course
Simplilearn is a top-notch internet-based school providing digital marketing courses in Adelaide — identified by its high-quality online education. This Indian e-learning institute offers an online marketing professional certification program in the form of a virtual boot camp for 2.552 AUD. The expected completion time is one year.
The curriculum is well-designed, covering various essential topics, including search engine optimization, pay-per-click, social media, web analytics, and content strategy. The good thing is that it involves virtual classroom sessions. At the same time, the syllabus is customized for several industry qualifications, including Google Ads and Analytics, Hootsuite, HubSpot, and Facebook Blueprint, enabling you to excel.
The downside of Simplilearn is that you have limited 12-month access to the learning material. Also, it’s pricey compared to other online learning centers on this list. Additionally, you won’t enjoy after-course assistance in finding employment.
Anyhow, for those who want accredited online advertising courses, Simplilearn is a good choice. You can select one of the program electives and specialize in website conversion rate optimization or Facebook, mobile, content, and email marketing with Meta, HubSpot, and Harvard Business.
3. Coursera: Very Good Online Advertising Courses
Launched by Stanford in 2012, Coursera is the most prominent MOOC (Massive Open Online Course) provider. One hundred thirty million students can’t be wrong. You can access acclaimed internet-based study programs, learn from proven experts, and take graduate and postgraduate studies.
Aside from this, you can choose between countless programs across various industries. At Coursera, several types of learning are available. Short online marketing courses can be finished in a couple of hours, taken for free, or paid for Coursera certification. In reality, they aren’t enough to find a job.
Thus, aiming for professional certificates lasting three to six months, ranging from 180 to 960 AUD monthly, would be best. The most worthwhile option on Coursera is to go with Google, which can be completed in less than six months at 80 AUD a month, summing to 460 AUD in total.
This digital marketer certification comprises seven courses covering relevant skills like e-commerce, email marketing, SEO, and more. Through this program, you can become a Google-certified digital marketer. On the negative side, no one looks after you concerning job-seeking.
Besides that, live online sessions and direct instructor-student interaction are also missing, which are crucial for newbies. When considering all of this and the lack of internship schemes, Coursera takes fourth place among the digital marketing courses in Adelaide.
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4. EdX: Good Online Marketing Professional Certification Studies
No one can deny the well-earned reputation of EdX. You name it; numerous subjects are available, not just online marketing courses. The most vital part of this distance learning provider is its partnership with certified marketing courses online. Founded by Harvard and MIT in 2012, it enables students to acquire knowledge from top-of-the-heap teachers.
Speaking of pricing, there are several options. Free programs lasting four to six weeks focus on one tool. Depending on the course, you must pay a fee for a certificate issued by EdX. For instance, introductory internet marketing training costs 230 AUD, which is costly for the basics. Although it covers relevant topics, it can’t make you job-ready.
On the other hand, a professional certificate is far better and covers more subjects but is more expensive. For example, the University of Maryland’s certified digital marketer program integrates four short courses: fundamentals, tools, analytics, and social media advertising. It costs 1,100 AUD and takes four months to complete. Still, this choice lacks live interactive learning, real-time workshops, and post-course support.
5. Udemy: The Most Affordable But Not Certified Marketing Courses Online
If you’re looking for the most affordable online advertising courses, look no further than Udemy. It’s the oldest training provider on this list, offering digital marketing courses in Adelaide since 2010. Providing a myriad of learning categories, Udemy has something for everyone.
Udemy’s most significant advantage is its reasonable prices, making it a go-to choice for budget-conscious learners. Udemy’s bestseller costs 300 AUD at the moment of writing this article. Keep in mind that prices can drop since the platform offers discounts regularly. So, if you get lucky, you can find this program for 25 AUD.
This training covers many relevant topics, from Facebook, Twitter, YouTube, Email, and Quorra marketing to market research, web design, SEO, and copywriting. Still, Udemy falls short of accredited programs, vetted instructors, practical learning, live online lectures, and career assistance.
Anyhow, Udemy is a good starting point; it’ll best fit those with a tight budget. However, don’t expect to find employment or learn digital advertising after completing just one Udemy course.
Frequently Asked Questions: Digital Marketing Courses in Adelaide
1. How do beginners start online marketing?
Take the best online certifications for marketing with IIM SKILLS and become a certified digital marketer. This will enable you to learn through experience from skilled instructors, acquire career-oriented education, and build your portfolio as an intern.
2. How long are digital marketing courses in Adelaide?
It takes one month to a year to learn digital advertising, depending on a training program and your commitment. On average, students cultivate professional skills in five months. Don’t ignore the importance of hands-on learning, which can only be mastered through an apprenticeship scheme. Speaking of which, IIM SKILLS is the only one on this list offering paid internships.
3. Do you need a degree to be a digital marketer in Australia?
Certain positions may require a degree. However, most employers will gladly hire graduates of esteemed internet marketing training programs like IIM Skills. Candidates with employer-recognized certificates are preferred over those with degrees for entry-level jobs.
4. Can you get a job with digital marketing courses in Adelaide?
Holders of the best online certifications for marketing possess the most sought-after skills to thrive in this industry. On top of this, e-learning schools like IIM SKILLS will help you gain employment. Therefore, pick the most suitable program and take the first step towards a gateway to a budding profession.
Final Word: The Best Digital Marketing Courses in Adelaide
To wrap up this writing on the top digital marketing courses in Adelaide with the key takeaways:
- Investing in certified marketing courses online is worthwhile since the job outlook is higher than other professions, and the demand is anticipated to grow.
- The salary range for a certified digital marketer is around 83.250 AUD in Adelaide.
- Anyone can learn this topic; you don’t need previous experience.
- The learning process takes 30 days to 12 months on average.
- Although some senior positions require a relevant degree, most openings accept a professional certificate.
- Finally, web marketing has a bright future, and the best way for anyone looking for a cost-effective course with 100% secure job placements is to go with the best online certifications for marketing provided by IIM SKILLS.
Please ask in the comments below; I would be happy to help you with any relevant inquiries. Successful learning!