A strategic marketing function is a must to bridge the gap between product management and marketing communication. And the success of every company depends on its brand awareness. This new digital era enables companies to reach their target customers as well as a global marketplace based on their age, range, location, gender, and interest with the help of digital marketing. Large, medium and small-scale industries are effectively using digital marketing as a medium of reaching their maximum potential customers. So, the requirement for a digital marketer is increasing. While digital marketing has become an important mode of Career opportunities, so researching about the 5 best institutes that offer Digital Marketing courses in Janakpuri, New Delhi will support many who are actively looking for the same.
While searching about institutes, following frequently asked questions can be encountered initially.
Read about the Top 10 Digital Marketing courses in Delhi
What is Digital Marketing?
The term digital marketing which revolves around 5Ds like digital device, digital platform, digital data, digital media, and digital technology is a combination of 7 different categories. These are search engine optimization, pay-per-click, social media marketing, content marketing, Email marketing, Mobile Marketing, and Marketing analytics.
Benefits of Digital marketing / Why there is an increasing demand for digital marketing?
Unlike traditional marketing, where print ads, Tv, radio are being used, online advertising media are much more cost-effective. Digital marketing channels enable brands to help the customer resolve all their queries, confusion and influence their purchase decision by engaging them at every buying stage. Such two-way communication results in a better overall return on investment(ROI) for the brand.
No matter what size your business is, with a modest investment, one can optimize and obtain more than the average conversion ratio. And this will help to reach a maximum number of potential customers.
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What are the different designations/job roles after completion of the digital marketing course?
The important question which arises while considering a career option is what are the different designations or jobs which are available in the market after completion of the digital marketing course.
- Digital Marketing Manager
- SEO Specialist
- Search Engine Marketer
- Email / Messages Marketer
- Content Marketer
- Inbound Marketer
- Web analyst / Data Analyst
Learn more about Career in Digital Marketing
What is the average salary range in Digital Marketing?
The average salary range in the field of Digital marketing for a fresher / beginner level is from 3.5L to 4.5L. Though this also depends on various factors like a city of work, organization, skills, etc.
Check out Digital Marketing Salary and Payscale in India
The Best 5 institutes that offer Digital Marketing Courses in Janakpuri, New Delhi can be listed as follows :
Must Read: How to Choose A Digital Marketing Course and Training
1.IIM Skills:
IIM Skills, headquartered in New Delhi India, is one of the leading online education service institutes. With its reach journey of 5 years, IIM skill has trained 14300+ professionals from 30+ countries. IIM Skills offer courses in Content Writing, Digital Marketing, Technical Writing, and GST certification. The courses offered by them are the perfect blend of both theory and practical implementation.
Why IIM skills?
- The virtual online live training program with 12+ years of industry experts as their faculty members has enabled every participant to master the skill.
- Every participant of IIM Skill is being rewarded with an internationally accepted Master’s certificate from IIM.
- IIM skills offered Global placement assistance to their eligible participant. One can avail of interview assistance from 30+ countries like India, Dubai, and Singapore.
- Launch your Digital Marketing Agency.
- A chance to write a blog for Times of India.
- Letter of recommendation.
- 300+ placement partners for interview support
- Complete support to launch Podcast with Apple, Google, and Spotify.
- Complete support to launch Youtube Channel and go live with Affiliate marketing.
Must Read: IIM Skills Digital Marketing Course Review
The content of the Digital marketing course by IIM skills is the most exhaustive with 40 modules and 180 hours of live training. Along with that, the course covers hands-on assignments of 120 hours, 15+ live projects, and 10+ case studies.
The Digital marketing course at IIM Skills is a perfect blend of theory, practical, and various tools which help a participant to become an employable professional.
Different Modules covered in the Digital marketing course are:
Web Development at WordPress
Search Engine Optimisation
Search Engine Marketing
Email marketing
Inbound marketing
Social media marketing
Integrated digital marketing strategy
Web analytics
Media Buying and planning
Affiliate marketing
Video marketing
Marketing Automation
Digital infographics resume creation.
Duration: 3 months virtual live training.
2 months guaranteed paid internship.
Also read about Best Digital Marketing Course in Dwarka
Certifications:
Master Certification from IIM Skills
Preparation for Google, Facebook, and Hubspot certification.
Fees: Rs. 34900 + 18% GST
IIM skills Digital marketing master course provides practical experience to their students with the help of hands-on assignments which need to be submitted by every student before their online classes every week. These hands-on assignments cover topics like web development, social media marketing, micro-video marketing, SEO, SMM, email marketing, and many more.
Recommended Read: Digital Marketing Courses In Dwarka
2. Expert Training Institute
Expert Training Institute, located in North Delhi as well as in South Delhi, has been offering a Digital marketing course since 2012 and has trained 30,000+ professionals in India. The institute is being associated with 100+ placement partners. Expert Training institute provides live classroom training as well virtual live training for aspirants, industry experts, and entrepreneurs.
Why Expert Training?
- 60+ advance modules
- Live classroom videos
- Flexible batches
- 1-year course validity
- 1-year free web hosting
- 3 months’ internship
- Free Training materials
- 100% Job placement
- Free laptop for practice
- Free 130+ hours of video training course.
The content of Expert training consists of 12.5 hours of online training or 8 weeks of classes. The modules covered by ETI are:
- Understanding Website Designing
- Domain Registration and Hosting
- WordPress Website creation
- Advanced Search Engine Optimization
- Advance Google ads PPC
- Social Media Optimization
- Social Media marketing
- Google Analytics
- Email Marketing
- Affiliate Marketing
- Google Adsense
- Creating online/ digital marketing strategy
- E-commerce marketing development
- How to sell digital marketing services / Freelancing
- Online reputation management
- Content marketing
- Professional blogging
- Market place selling
- Digital marketing interview preparation
- Media buying and planning
- Graphic designing and business
Certifications: Master Certification from Expert Training
Fees:
Rs. 14,999/- ( Online)
Rs. 19,990/- ( Offline )
Duration: 3 to 4 months.
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3. Expert Digipro
Expert Digipro is an ISO certified dominant digital marketing training and service provider in Janakpuri, New Delhi. The course provided by them is for students, working professionals, housewives, self-employed and corporates.
After successful completion of the digital marketing course of Expert Digipro, a student will be capable of using more than 40+ digital marketing tools which are used in the industry of the virtual world. The structure of the course is being designed in a way that a student starts with the basic concept of digital marketing, and gear up with the advanced concepts.
Why Expert Digipro?
- 8 + years experienced certified trainer
- Free tools worth Rs.97k
- E-book access
- 15+ brand case study
- 100% job assistance
- Back-up of missed classes
- Doubt-clearing sessions every week.
- Live project training
- Corporate training
- Zero cost start-up planning
- Psychological learning method.
Different modules offered by Expert Digi pro are:
- Digital Marketing Overview
- Google my Business Listing
- Word press website creation
- Domain Name & Hosting registration
- Adwords -Keyword Planner
- Google Trends
- Search Ads
- Display Ads
- You tube-Video Marketing
- Mobile Marketing
- E-commerce Listing & Marketplace Selling
- Linked in
- Email marketing
- HTML Basic
- On-page SEO
- Off-page SEO
- SMS Marketing
- How to Grab freelancing projects?
- Interview Preparation
- Google ads. Remarketing
- Lead generation
- Dynamic Ads
- Conversion Tracking
- Audience targeting
- Google analytics
- Webmaster
- Device targeting
- Viral marketing
- Business Manager
- Adwords Editor
- Blogging
- Google AdSense
- Affiliate Marketing
- Graphics & Online Marketing Tools
- Online Reputation Management
Certifications: Google Adwords certification
Duration: 4 months
4. National Institute of Internet Marketing
National Institute of Internet Marketing (NIIM) is a premium institute, established in February 2016, offering one of the best digital marketing courses in Janakpuri. The course is being designed for every segment of society like housewives, sabbaticals, students, working professionals, and entrepreneurs.
Why NIIM?
- 100 percent placement assistance for students.
- The guaranteed student internship program helps in implying their theoretical knowledge in practical aspects.
- International certifications
- Most exhaustive curriculum.
- Personal mentoring
- Live project training
- Corporate training
There are four different levels of courses are there in NIIM. These are being categorized as basics to advance level.
Advance Digital marketing course with 25 modules.
The advanced digital marketing course of NIIM focuses on the basics of the digital marketing program and equips a student to pursue their dream job as well as to become an entrepreneur.
Following are the few modules covered in the course:
- Marketing Strategy
- Execution of website
- Content marketing
- Keyword research
- Landing page optimization
- Video marketing
- Professional blogging
- Off-page SEO
- Video editing
- Google analytics
- On-page SEO
- Google Adwords
- Google Adsense
- Cyberlaw
- Social Media
- Email marketing
- Google research
- Basic of HTML
Professional digital marketing course with 48 modules.
The professional digital marketing course offered by NIIM is the combination of an advance digital marketing course and e-commerce marketing, designed precisely for those who are looking for their career in the field of e-commerce clubbed with digital marketing.
Following are some modules apart from the modules covered in advance digital marketing:
- Merchant Ads
- Payment Gateway Integration
- E-commerce tools and plugins
- App promotion
- App promotion
- Digital hacks
- Competitor Analysis
- Website protection and security
- Market flowchart
- Image compression
- Online reputation management
- Photoshop and coreldraw
- Google my business
- Funnel creation
- Product photoshoot
- Case study
E-commerce digital marketing course with 36 modules.
An E-commerce digital marketing course with 36 modules focuses mainly on the application of digital marketing in the field of e-commerce business. This course covers different aspects of digital marketing with the help of several case studies from Amazon and Flipkart marketing.
MBA – digital marketing course with 63 modules.
MBA-Digital marketing by NIIM is a highly exhaustive specialized course that includes all the modules of advance digital marketing, e-commerce marketing, and professional marketing.
MBA in digital marketing richly rewarding course, which provides ample job as well as freelancing opportunities to the students and helps them to move forward towards a lucrative career option.
Some exclusive modules covered in the MBA-Digital marketing course are :
- Introduction to blockchain
- Team management
- Localhost website creation
- Website creation
- Business management
- Clocking automated
- Company funding
- Franchise modeling
- Global market research
- CPA marketing
- Growth hacking
- Company structure modeling
5. CQS-Career Quest Solution
CQS training institute is a 20 years old institute providing various courses in the field of Digital Marketing, Finance & Banking, Information Technology, and Personality development programs. The qualities which make this institute unique are expert instructors and skill-based scholarships.
The Digital marketing course offered by the CQS training institute has been categorized into three different levels.
- Certification program in Digital marketing. The duration is 3 months. This course covers a total of 18 modules of digital marketing.
- Diploma in a digital marketing course. The duration is 6 months. This course covers a total of 22 modules of digital marketing.
- Advance diploma in digital marketing, whose duration is 36 months.
Apart from paid digital marketing courses in Janakpuri, there are many free online courses that come with certifications too. To refer few courses, we can start with:-
Fundamentals of Digital marketing course, Offered by Google.
This course covers the fundamental of digital marketing which enhances knowledge and skills both for beginners as well as for intermediate users. This 40-hour free online course includes 26 modules that cover different lessons with tests, quizzes, videos to test your knowledge. One can complete the course at their own pace when and where they want.
Inbound marketing free certification course offered by Hub spot Academy
This is a 4-hour long free certification program for beginner in the digital marketing field who wants to focus on their inbound effort. The curriculum consists of 10 lessons, 34 videos, and 9 quizzes.
Become an Online Marketing Manager by LinkedIn Learning
This 24 hours long free online digital marketing course covers 11 modules that enable a student to use the latest tools to implement an online marketing strategy to reach potential customers effectively.
Apart from these free courses, there are some more Online free courses that provide certification by charging minimum fees. Such courses are:
- Digital Marketing Strategy, course conducted by The University of Edinburg
- Digital Strategy and action, course conducted by Babson College through Edx
- Digital Media and Marketing Strategy, offered by the University of Illinois by Coursera.
- Internet marketing by Smart people by Copyblogger.
FAQs
Q1. Which institute is best for digital marketing?
A. IIM Skills is the best institute that imparts practical knowledge of digital marketing. Besides the exhaustive curriculum and advanced teaching methodologies, the institute provides 2 months of guaranteed paid internship. Thus, making it the best program.
Q2. What are the fees for the digital marketing course?
A. The digital marketing courses have varying fees. Here is a glimpse of the same:
Digital Marketing Certification courses: 30K to 1 lakh
Digital Makreting Diploma courses: 5K-20K
Digital Marketing UG Courses: 1-4 lakh
Digital Marketing PG courses: 4-10lakh
Q3. Is digital marketing a good career?
A. Given the extensive opportunities and growing demand for digital marketers, digital marketing is a popular and rewarding career. As per the skills, the digital marketing industry offers good compensation for the work.
Conclusion:
In a nutshell, the Digital marketing course is in high demand in the industry as the entire world is moving faster towards digitization. And from 2020 onwards, due to this pandemic situation, the digital model has become a part and parcel of every industry.
And pursuing one of the best digital marketing courses in Janakpuri with proper certification and guided internship will help to explore this career opportunity in a structured way. Offline classes will take time to resume in many cities, but attending online live sessions, networking with people from across the globe who are in your same batch, getting training from subject matter experts who belong to any part of the country, accessing recordings of every session for a lifetime are few key features of attending Digital marketing course in online mode.
So, exploring the top 5 digital marketing courses in Janakpuri along with various options of online institutes can help someone to take their career in Digital marketing effectively.
An amazing article Sangeeta……as always you do justice to everything you do. Wishing you loads of luck for the beautiful parallel path ???