Top 8 Digital Marketing Courses In The Philippines With Placement

Digital Marketing, also called online marketing, refers to all marketing conditioning that is on the Internet. It takes multiple forms similar to that of websites, social media, dispatch, mobile apps, textbook messaging, and web-grounded advertising. Digital marketing uses the exact principles of traditional offline marketing but in a digital space. It depends on consumer data to discover a business’s target followership and give the most applicable messaging possible. If a marketing crusade implicates digital communication, it is known as digital marketing. Find here the best digital marketing courses in the Philippines.


List of best digital marketing courses in the Philippines


The Scope of Digital Marketing

The scope of digital marketing is massive, and it is a platform stylishly fitted for elevations and imprinting businesses. With people of nearly all age groups being largely active on digital interfaces, it gets relatively easy to achieve large figures and promote. Brands have observed considerable tone growth in learning about their guests and curating the client-centric approach.

However, the future of digital marketing will soon be fully technology-driven and concentrated on erecting enduring client-brand connections, if such a trend continues. Therefore, taking digital marketing courses in the Philippines would be highly beneficial.


Job Opportunities in Digital Marketing

Digital Marketing provides plenty of career openings for scholars and professionals from every background from creative to technical. Digital marketing courses in the Philippines will make every learner job-ready. These are the top career openings in Digital Marketing:

  • Digital Marketing Manager
  • Brand Manager
  • Social Media Manager
  • Business Analytics Specialist
  • Web Designer
  • Professional Blogger
  • Mobile Marketing Specialist
  • Email Marketer
  • Search Expert


Types of Digital Marketing

Digital Marketing comes in various forms which offer businesses more chances to connect with their target audiences. The best digital marketing courses in the Philippines teach different types of digital marketing in detail.


The types of digital marketing:

  • Content Marketing
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Social Media Marketing
  • Pay-per-click (PPC)
  • Affiliate Marketing
  • Native Advertising
  • Marketing Automation
  • Email Marketing
  • Mobile Marketing
  • Video Marketing
  • Influencer Marketing



One of the digital marketing courses in the Philippines, IIM SKILLS’ Master Digital Marketing Course, is an instructor-led online digital marketing course recognized by the Government of India. After completing this course, you will get a certification from IIM Skills along with preparations for thirteen other certifications with Google, Facebook, (Meta), and HubSpot.


Digital Marketing Course Modules

  • E-commerce Marketing
  • Quora Marketing
  • Graphic Designing
  • Content Writing & Advanced Blogging
  • Media Buying & Planning
  • Affiliate Marketing
  • Video Marketing (YouTube)
  • Marketing Automation
  • Digital Infographics Resume Creation


Course Duration: 5 months

Course Fee: 29,900 + Taxes

Mode of Training: Live Online

Contact: 9580740740


2. HubSpot

Hubspot’s digital marketing course aids students in comprehending inbound marketing, strategies to grow traffic, convert leads, optimize websites, and create ads to reach the target audience. It is another one of the top digital marketing courses in the Philippines.

From developing a human-centered and inbound-first digital marketing strategy to developing compelling content that appeals to both users and search engines, you will learn everything you need to excel in your career. You will earn a digital marketing certification to showcase your expertise, upon completion.


Course Syllabus

  • Digital Marketing Fundamentals
  • Building a content creation framework
  • Finding the SEO strategy that matches your business
  • Improving Website performance
  • Making quality blog content
  • How to create a successful video marketing strategy
  • Developing a social media strategy
  • Introduction to Paid Search Advertising
  • Creating a High-Performing email.


Course Duration: 4 Hours

Course Fee: No course fee / Free

Mode of Training: Live online

Contact: 1-888-482-7768


3. Simplilearn

Simplilearn’s digital marketing certification course will provide you with expertise in the eight most important digital marketing domains, and you will have experience in applied projects and virtual simulations. This is yet another one of the digital marketing courses in the Philippines. To prepare you for the job market, you will be exposed to more than 40 digital marketing technologies as well as project experience.

You will get a digital marketing certificate from Simplilearn after finishing the digital marketing course in the Philippines, certifying that you have obtained the skill set of a Digital Marketing Specialist and validating your competence to lead different initiatives and marketing campaigns for leading companies.


Course Content

  • Learn SEO, Content Marketing, PPC, and Digital Analytics
  • Understand Social Media, Mobile Marketing, and Digital Strategy
  • Advanced Web Analytics
  • Advanced Search Engine Optimization (SEO)
  • Advanced Pay-Per-Click Program
  • Advanced Social Media
  • Digital Marketing Capstone


Course Duration: 3-6 months

Course Fee: $1049

Mode of Training: Live Online

Contact: +1 844-532-768


4. Inventive Media

The Digital Marketing Fundamentals workshop will teach you different online marketing channels that could drive online customers to a website and understand how to create an effective digital marketing campaign. They have highlighted some online tools and reference materials throughout the workshop, enabling attendees to leave with solid hands-on knowledge that can be executed immediately as soon as they are done with the class.


Things you will learn

  • Digital Marketing Overview
  • Benefits of Digital Marketing
  • Digital Marketing Platforms
  • Google Analytics
  • Google Algorithms
  • Pay-Per-Click
  • SEO
  • SEM
  • Social Media Marketing
  • Email Marketing


What You Will Learn

  • Introduction to Internet Marketing
  • Offline Vs. Online Marketing
  • Technology and Terminology: Preparing to Go Online
  • The Customer’s Multi-Platform, Non-Linear Journey
  • Email, SEO, SEM, and Social Media: The four major channels in digital marketing


Search Engine Optimization: Be found

  • How SEO works
  • Common SEO Goals, KPIs, and Metrics
  • Website: Content, Good loading speed, mobile-friendly interface
  • Finding search phrases or keywords to use
  • Optimizing web content for the users, artificial intelligence, and search engines
  • Search Engine Marketing: Promote


How SEM works

  • Common SEM Goals, KPIs, and Metrics
  • Online Advertising: Goals, targets, Landing pages, and CTAs
  • Types of Online Advertising and using them
  • Setting up a campaign


Social Media Marketing: Engage

  • How social media marketing works
  • Common SMM Goals, KPIs, and Metrics
  • Social media marketing: Social accounts, brand style guide, clear target demographics
  • Types of Social Media posts and using them
  • Developing a Social Media Calendar


Email Marketing: Build Relationships

  • How Email Marketing Works
  • Common Email Marketing Goals, KPIs, and Metrics
  • Email marketing: Email marketing software, audience list, segmentations, tags, templates
  • Creating an Email Campaign


Course Duration: 2 Days

Course Fee: 10,000

Mode of Training: Live Online

Contact: +63288242145


5. Sprintzeal

Sprintzeal’s Digital Marketing Masters Program assists scholars in advancing their digital marketing careers. World-class trainers with 12+ years of experience in the industry conduct this digital marketing certification program. They focus on preparing candidates with the latest digital marketing tools, marketing strategies, and social media techniques.

From marketing on different social media platforms, handling tools, marketing methods, and ad campaigns to real-time applications, in this Digital Marketing certification course, you learn it all. That is why it is one of the best digital marketing courses in the Philippines. The candidate will have learned the skills of web analytics, SEO, social media marketing, and several other essential areas that rule the digital world by the end of this course.


Course Duration: Not mentioned

Course Fee: 85,000

Mode of Training: Live online

Contact: +91 8042060494


6. University of the Philippines

The University of the Philippines offers one of the digital marketing courses in the Philippines. This digital Marketing course is a comprehensive introductory course teaching the foundational ground of digital marketing strategy and its role in driving business growth. You can learn end-to-end marketing strategy from planning, execution, and evaluation to advancement from this course. As a result, entrepreneurs and marketers can formulate a holistic marketing strategy that incorporates traditional marketing practices with innovations in digital marketing.


Course Outline


Unit I: Marketing Fundamentals

  • Marketing in the Modern World
  • Market Research
  • Marketing Mix
  • Marketing Funnel


Unit II: Digital Marketing Content and Media

  • Branding
  • Content Types and Formats
  • Digital Media


Unit III: Digital Marketing Tactics

  • Website Optimization
  • Search Engine Marketing
  • Social Media Marketing
  • Content Marketing
  • Email Marketing
  • Alternative Digital Marketing Tactics
  • Antipodal Marketing Tactics
  • Marketing Automation


Unit IV: Digital Marketing Analytics

  • Marketing Analytics
  • Conversion Optimization


Unit V: UPOU Digital Marketing Plan

  • UPOU Digital Marketing Plan Template
  • 3E Execution Framework


Course Duration: 4 months

Course Fee: Not mentioned

Mode of Training: Live online

Contact: (+6349) 536-6001


Other best courses in the Philippines:


7. CIIT Philippines

This course, which is one of the digital marketing courses in the Philippines, is designed to prepare you with a global and local understanding of marketing techniques and offers you the essential tools to empower your business. Engagement will play a crucial role in Specialist Virtual Classes.

Therefore, learners will be given the time for coaching and mentoring sessions with their educators where they can ask questions, consult regarding projects, or discuss their concerns. While students are encouraged to attend the live video conferences, they will also be recorded and uploaded so students can re-watch their lessons and work on the materials at their convenience.

They have selected industry practitioners who have had wide experience in the course and are equipped to teach classes online.


Course Syllabus

  • Website 101
  • SEO
  • SEM
  • Social Media Marketing and Advertising
  • Content Marketing
  • Email and Mobile Marketing
  • E-Commerce Strategy


Course Duration: 3-6 months

Course Fee: PHP 42,000 to PHP 45,000

Mode of Training: Live Online

Contact: (+632) 8441 1816



IMRI Philippines is an endeavor to give virtual classroom training to both students and professionals which offers one of the digital marketing courses in the Philippines. They use a combination of audio, video, and messaging platforms to enable action learning of digital media marketing and management concepts.

Their virtual classes are also mentor-assisted, one-to-one, and fully interactive with real-time projects. Their virtual courses will be conducted twice a week in the Philippines. They have both morning and evening sessions available. In addition to the core faculty, you will have an opportunity to interact and learn from other digital marketing, search engine, social media, and web analytics experts in the Philippines.



  • Integrated Digital Marketing
  • Search Engine Optimization (SEO)
  • Pay-Per-Click (PPC) Advertising
  • Social Media Marketing (SMM)
  • Advanced Web Analytics


Course Duration: 12 weeks

Course Fee: 45,000

Mode of Training: Live online

Contact: +919901114603


FAQs: Digital Marketing Courses in the Philippines


  • Why is digital marketing important?

Digital marketing is important and taking digital marketing courses in the Philippines is advantageous. The benefits of digital marketing which make it more significant are mentioned below:


  • Affordability

Organizations are concentrating on long-term marketing goals and hence are always keen on getting more out of less. This easy affordability of digital marketing makes it a favorite. Low investment techniques like SEO and Content Marketing are the reasons behind the easy affordability of digital marketing. Usually, some techniques at the beginner level come at no cost. Other techniques are paid but the charges are lower than any traditional marketing techniques such as SEM (Search Engine Marketing). SEO is cheaper than SEM and concentrates on organic traffic. Therefore, having a good Content Marketing strategy can assist you in all aspects of Digital Marketing.


  • Mobile Access

Digital marketing lets marketers work from any location. Also, digital marketing courses in the Philippines can be taken from anywhere in the world. Digital marketing is considered very significant to reach the maximum possible customers in a short period with low investment due to this high mobility.


  • Flexibility

Unlike traditional marketing practices, Digital Marketing gives flexibility to marketers as marketing campaigns can be designed and run for various types of customer segments. Not only this, various goals can be set for different marketing campaigns to cater to diverse groups of target audiences.


  • Expansion

Digital Marketing goes a long way in enabling any organization to expand its reach. Customers sitting in any corner of the world can be communicated with easily. Digital marketing helps to communicate the same to a maximum number of consumers in less time as compared to the traditional marketing method if an organization launches a new product category.


  • Multimedia

The options available with Digital Marketing are myriad. This domain utilizes multimedia channels to promote its products. For instance – A Social Media content strategy uses LinkedIn, Facebook, Twitter, YouTube, etc. The location makes digital marketing a similar arising technique wherein customers get push announcements about your shop whenever they are near your shop.


  • Interactivity

The best part is that digital marketing facilitates two-way interaction wherein customers get to interact with the organization and the product/service on a digital platform. For example, digital marketers come up with campaigns to engage customers by asking them to share their experiences and feedback regarding the products or services. In the same way, the consumer places trust in the organization as well.


  • Tracking

Digital Marketing not only delivers flexible campaigns and promotions but also permits marketers to effectively track their performances and KPIs. Digital marketers can get insights and aim for better decision-making with the assistance of Google Analytics.


  • Authority

Digital marketing authorizes marketers to have total dominion or authority over the marketing procedures instead of relying on third-party dealers. Digital marketing supports marketers to take ownership of their marketing endeavors, whether the results are as per the set objectives and expectations or not.


  • Influencer Engagement

Various influencers are important for spreading positive word of mouth about the products and services. These influencers are individuals or entities who have a greater social presence and are followed by the masses. Digital marketing is a promising way to reach out to these influencers and engage with them in the best possible way.


  • Print Enhancement

Digital marketing assists marketers to obtain deeper insights into customer behavior, likings, and preferences. This helps in making better print advertisements to attract customers and increase engagement.


What are the main types of digital marketing?

Digital marketing media have developed and continue to do so. The Various types of digital marketing can be studied by making use of the best digital marketing courses in the Philippines mentioned in this article. The following are the most common eight digital avenues that companies can take to boost their marketing efforts.


  • Search Engine Optimization (SEO)

Search engine optimization is the process of getting more traffic from editorial, organic, and free search results on search engines. Simply put, it is the name given to the activity that attempts to enhance search engine rankings. It is simply the quality control for websites.

SEO may target various kinds of search, like image search, local search, video search, and news search engines. Employing a sound SEO strategy will help you position your website properly to be found at the most crucial points in the buying process or when people need your site.


  • Pay-Per-Click Advertising

Pay-per-click (PPC) advertising allows marketers to reach internet users on several digital platforms through paid ads. Marketers set up PPC campaigns on Google, Bing, LinkedIn, X platform (formerly Twitter), Pinterest, and Facebook and show their ads to people searching on terms related to products or services. Based on their demographic characteristics (such as age or gender), these campaigns can part users or even target their particular interests or areas. The most famous platforms for PPC are Google Ads and Facebook Ads.


  • Content Marketing

The purpose of content marketing is to reach potential customers through the use of content that interests them. Content is often published on a website and then promoted through social media, email marketing, search engine optimization, or pay-per-click campaigns. The tools of content marketing include infographics, blogs, online courses, ebooks, podcasts, and webinars.


  • Email Marketing

Email marketing is one of the most effective digital marketing channels and many people confuse email marketing with spam email messages. This type of marketing lets companies reach potential customers and anyone else interested in their brands and products.

Numerous digital marketers use all other digital marketing channels to add leads to their email lists. They create customer acquisition funnels to turn those leads into customers using email marketing.


  • Social Media Marketing

The primary objectives of a social media marketing campaign are to establish social trust and create brand awareness. You can use it to acquire leads and as a direct marketing or sales channel. The two examples of social media marketing are promoted posts and tweets.


  • Affiliate Marketing

Affiliate marketing is one of the old forms of marketing. Influencers promote other people’s products and get a commission every time a sale is made or a lead is introduced with affiliate marketing. Many well-known companies including Amazon have affiliate programs that pay out millions of dollars per month to websites that sell their products.


  • Video Marketing

YouTube is one of the most popular search engines in the world. Lots of internet users turn to YouTube before making a buying decision, to know something, to read a review, or just to relax.

To run a video marketing campaign, marketers can use marketing platforms, including Facebook Videos, Instagram, and TikTok. Companies get the most success with video by integrating it with SEO, content marketing, and social media marketing campaigns.


  • Mobile Marketing

Mobile marketing is a marketing campaign that promotes products or services by using mobile devices. You can develop a cohesive customer experience by connecting with the customers through mobile devices. Most people always have their phones with them so that they can connect with customers in real-time.


What are the Key Performance Indicators (KPIs) in digital marketing?

A key point to remember is that digital marketers use key performance indicators (KPIs) like traditional marketers. KPIs are quantifiable ways that companies can measure the long-term performance of marketing and compare their efforts to their competition. Areas of measurement include corporate strategies, financial goals and achievements, operational activities, and marketing campaigns.

The following are some of the common KPIs that marketers can employ to enable companies to accomplish their goals:

Blog Articles: Marketers can use KPIs to figure out how many times a company posts blog posts each month.

Clickthrough Rates: Companies can use this KPI to find out how many clicks take place for email distributions. This is the number of people who open an email and click on a link to complete a sale.

Conversion Rate: This measure focuses or concentrates on call-to-action promotional programs. These programs ask consumers to follow through with certain actions, like buying a product or service before the end of a promotional period. Companies can decide the conversion rate by dividing successful engagements by the total number of requests made.

Traffic on Social Media: This tracks how many people interact with corporate social media profiles and it includes likes, follows, views, shares, and/or other measurable actions.

Website Traffic: To track how many people visit the company’s website, marketers can use this metric. Corporate management can use this information to know whether the site’s design and structure contribute to the sale.


Conclusion: Digital Marketing Courses in the Philippines

The online world is continually growing, and the future of digital marketing is bright and secure. Hence, the demand for digital marketing courses in the Philippines is also increasing. Nearly 77% of companies worldwide have already adopted the industry’s best content marketing strategies, and are more likely to join the list to acquire a place for themselves in the digital world. The necessity for inventive and updated digital marketers is also high and the upward growth trend is to stay here.

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