The art of writing and editing web content specifically for digital marketing purposes is called content writing. Writing blog posts, articles, video scripts, and content for specialized platforms, such as Twitter, Quora and Reddit are all examples of content writing. The demand for creative content writers has increased manifold and so content writing as a career is one of the best career opportunities.
This article is all about content writing courses in Goa and their special features. If you are ambitious about doing content writing courses in Goa, then this article is for you.
Before we get into top content writing courses in Goa, let us first take a brief look at content writing and its career scope. Professional writing generated for an internet audience to serve certain marketing objectives is referred to as content writing. The basic objective of a content writer is to increase web traffic and to reach the target audience about a new product or service or any other information.
So, What Exactly Does a Content Writer Do?
Content writers are experts at creating internet content. Some writers are proficient in a variety of writing styles and topics, whereas others specialize in writing for a specific niche.
The Following are Some of the Most Prevalent Sorts of Content Writers:
Blog writers are experts at bringing captivating, engaging yet informational content to their targeted audience. Their content is often filled with humor to entertain their readers. Blog writers, like journalists, conduct research and frequently interview experts before creating high-quality content.
Brand journalists, like brand ambassadors, are concerned with ways to improve a brand’s image. They are storytellers who ensure that press releases, brand stories, company bios, customer testimonials, and human interest stories connect with readers.
They delve deep into the company’s heart to tell a brand’s story. These writers understand how to create brief descriptions that entice readers to click and share content.
A copywriter is someone who is paid to write words that are intended to elicit an action. Copywriting is always associated with the act of promoting or selling a business, product, or service and thereby making it a type of marketing.
One such form of copywriting is advertising. Copywriters for the web are in high demand. Companies require their assistance in creating home pages, product pages, landing pages, customer sales letters, subscription pages, and blogs.
Recommended Read: Is Content Writing a Good Career Option?
A ghostwriter is someone who is paid to write literary works, speeches, or other forms of content that are officially attributed to someone else as the author.
Ghostwriters work on projects that are credited to someone else, but their name does not appear in the byline, as it does in the case of a ghost. Ghostwriters most often complete work for authors who are short on time and resources.
A professional writer who communicates complex information is known as a technical writer. They excel at translating highly technical topics into simple copy. Technical writers can be found in a variety of fields, including engineering, technology, the sciences, and medicine.
Social Media Writer
Social media writers craft creative posts for a number of social media platforms in order to gain likes, comments, shares, and followers. Some of their notable works are writing, editing, and distributing interesting content for social media platforms such as Facebook, Twitter, and Instagram, optimizing social media posts depending on the behaviors of our target audience, and choosing visually engaging images and videos to supplement the text.
Email writers use their understanding of human behavior and psychology to generate material that motivates people to act. They work for brands and companies that want their users to do things like subscribe for newsletters, take advantage of promotions, participate in contests, and do surveys.
Scriptwriters are multi-media writers who are masters of storytelling. A scriptwriter is a writer who specializes in screenwriting, creating screenplays for mass media such as cinema, television shows, and video games.
They work with producers, directors, and performers to write and rewrite their scripts, frequently under tight schedules. Scriptwriters are usually always freelancers.
Long-Form Content Writer
Long-form content is defined as writing that is between 1,000 and 7,500 words long. A long-form content writer develops long-form material such as ebooks, blog posts, data studies, case studies, and more. Long-form content ranks high on search engines because it is regarded to be more credible and trusted.
Press Release Writer
Press releases were used to make announcements whenever corporations released new items into the market, created departments, expanded operations, signed new mergers, chose a marketing arrangement, or scheduled events. Press releases are used as part of sales activities in today’s digital media.
Now, let us Look into the Top Content Writing Courses in Goa:
1. IIM Skills
IIM Skills is one of the top institutes offering content writing courses in Goa. Their course will transform you into an expert in the field of content writing. They offer detailed courses on both content writing and content marketing which will further enhance one’s knowledge in content writing.
Online Content Writing Course Curriculum:
Module 1 – Web Development
Understanding the basics of WordPress and setting up and launching one’s own website.
Module 2 – UI UX Interface (Blog Creation)
Learning about the psychology of your website traffic. Identifying the User Interface and User Experience (UI/UX) of your website or blog.
Module 3 – Introduction to Content Writing
Exploring the types of content namely articles, blogs, press releases, newsletters, e-books, etc.
Module 4 – Content Keyword Research
Understanding the concept of keywords in a comprehensive manner.
Module 5 – Start Content Writing
Creating influential content using infographics and custom pictures in order to build a personal brand.
Module 6 – Content Writing Tools
Learning about content length and content engagement strategy and the basics of using internet tools to check for quality writing.
Module 7 – Duplicate Content Detector
Learning everything about plagiarism and techniques to avoid it.
Module 8 – Content Distribution Using Email
All about techniques to gain leads for subscribers and 3rd party email marketing tools.
Module 9 – Google Local Pages Setup
Learning about setting up google local pages and multiple locations setup.
Module 10 – Content Marketing Using Social Media
All about the creation of social media landing pages and the dos and don’ts of social media.
Module 11 – Exploring Social Media Tools
Learning about social media listening tools and quick hacks for content engagement.
Module 12 – Freelance Content Writing
All about the aspects of monetizing your writing skills and the concept of approaching industries to grab freelance work or work from home opportunities.
The most important aspect is that the course is delivered virtually so one can learn the course at their own comfort. The course is also designed and delivered by content industry experts. All of the sessions are practical and this will ensure a better understanding of the concepts.
Lifetime access to the recorded classes and latest content is made available. Apart from this, if one is not satisfied with the course then a 100% money-back guarantee is provided after the first session.
Course Duration: 3 Months
Course Fee: Rs.14,900 + 18% GST
Must Read: IIM Skill Content Writing Course Review
2. Newcent Training Academy
Newcent Training Academy is a renowned training institute offering content writing courses in Goa. At the moment, the NTA in Goa offers content writing courses in Goa to help candidates obtain jobs and earn work experience. The NTA also intends to research the most recent industry trends, standards, and innovations.
- SEO Writing
- SMO Writing
- Advertisement Writing
- News Writing
- Creative Writing
- Freelance Content Writing
They provide three different sorts of courses, namely
- Distance Learning
Course Duration: 8 Weeks
Course Fee: Rs.15,000
- Classroom Course
Course Duration: 8 Weeks or more
Course Fee: Rs.28,000
- Direct Certification
Course Duration: 1-2 Weeks
Course Fee: Rs.10,800
You can also explore more with the 7 Best Content Writing Courses in India
3. Online Idea Lab
Online Idea Lab offers simple and effective content writing courses in Goa. Readers act differently online than they do in person. This is due to the fact that they have a far larger selection of information to consume.
As a result, there is a need to create material that stands out while simultaneously delivering value to readers. This course will teach you the fundamentals of creating interesting web content. It deserves a special mention as one of the best content writing courses in Goa.
- Day 1 – Introduction to Content Writing
- Day 2 – The Basics of Blogging
- Day 3 – Introduction to Digital Marketing
- Day 4 – SEO & Content Writing
- Day 5 – Ethics, Proofreading & Editing
They also Provide Three Levels of Content Writing Courses Namely:
- Content Writing 101
- Content Writing Foundation
- Content Writing Advanced
The content writing courses in Goa are ideal for anyone who wants to support their writing skills with the fundamentals of web content writing. They provide 10 hour live interactive sessions with its recordings. Assignments, activities, and quizzes are also provided to enrich its students’ knowledge of content writing.
Course Duration: 10 Hours
Course Fee: $99
4. Skills Upgrader
Job options for content writers have also expanded as a result of their Content Writing Skills. Given the significant gap between the demand for and supply of skilled content writers, Skills Upgrader, one of the leading content writing colleges in India offers the best content writing courses in Goa.
- Module 1 – Introduction to Content Writing
- Module 2 – Web Hosting
- Module 3 – Content Marketing & UI/UX
- Module 4 – Website Creation
- Module 5 – Understanding the Writing Process
- Module 6 – Search Engine Optimization
- Module 7 – Keyword Research
- Module 8 – Writing SEO Optimized Content
- Module 9 – Content Creation
- Module 10 – Content Marketing Using Social Media
- Module 11 – Call To Action
- Module 12 – Content Marketing Strategy
- Module 13 – Lead Generation Using Content Marketing
- Module 14 – Email Marketing
- Module 15 – Freelance Content Marketing
This content writing course in Goa is suitable for anyone who wishes to pursue a career in content writing. 16+ hours of live virtual online training is provided and 70+ hours of practical assignments are also given.
3 months of guaranteed internship and dedicated placement support are provided to its students. Certification from Skills Upgrader and HubSpot Academy is provided.
Course Duration: 3 Months
Course Fee: Rs.6,999 + 18% GST
5. Henry Harvin
Henry Harvin is another famous institute offering content writing courses in Goa. The content writing course by Henry Harvin is educationally enriching and the learners are guaranteed an amazing experience as they’re led by industry experts.
Module 1 – Language Skills
The language skills module is divided into three sections: first, basics and jargon, second, grammar skills, and third, presentation abilities.
Module 2 – Internet Skills
Six subtopics will be covered in this internet skills module: research skills, graphic skills, data and reporting, editing skills, legal know-how, and spinning software, blogging, creative commons, article directories, content tags, and using content for Social Media.
Module 3 – Business and Marketing Writing
The applicant will master Search Engine Optimization writing, as well as learn about landing pages, blogs, and social media, in this module of business and marketing writing. Students will also learn how to write an ebook, magazine, and newsletter, as well as a press release, book, and product reviews.
Module 4 – Content Strategy
The applicant will learn about the obstacles of effective content writing and creating content for social media.
Module 5 – Technical and Research Writing
The candidate will be armed with the foundation of technical writing, such as medical writing, as well as knowledge of research papers, thesis, project reports, grant writing, and user manuals.
Module 6 – Academic Writing
In this module of academic writing, the applicant masters themes such as study material, academic guides, tutorials, e-learning, question banks, instructional design, rubrics, and workbooks, which will enable the candidate to write efficiently.
Module 7 – Creative Writing
The candidate will study creative writing in this module, which will include dialogue writing, scriptwriting, fiction writing, and article writing.
Module 8 – Copywriting
This session will teach the candidate the fundamentals of copywriting, the basics of conducting research, and writing clear and effective copy.
Module 9 – Email Writing
This session will assist the candidate in developing their expertise in email writing, detailed outline about various email writing processes, and the ways to compose effective emails.
Module 10 – Earn Online and Get International Projects
This module will teach the candidate how to generate money online and get international projects, how to identify the correct projects, how to write impressive proposals, how to get freelancing assignments, and how to use affiliate marketing.
Module 11 – Simulated Content Writing Projects
- Content Writing
- SEO Writing
- Creative Writing
Complimentary Module – 1
Soft Skills Development
- Business Communication
- Preparation for the Interview
- Presentation Skills
Complimentary Module – 2
- Resume Writing Techniques
Henry Harvin offers both live virtual training as well as self-paced classes. Students work on live projects to gain a better understanding of various topics. Apart from this, for the convenience of students, a no-cost EMI facility is also provided to help students pursue their dream courses.
Course Duration: 3 Months
Course Fee: Self Paced Course – Rs.13,500
Live Online Classroom – Rs.15,000
Frequently Asked Questions:
1. Is content writing a potential career option?
Content writing as a career option provides lots of chances, especially as the market’s need for content grows. Freelance writing and content writing are excellent ways to earn money while keeping a flexible schedule.
A career as a social media writer in content writing might be an excellent choice for someone seeking opportunities in content writing, but making it a solid career depends on the level of skill.
2. What qualities does a content writer require?
- Optimization for search engines (SEO)
- Time management is essential
- Understanding of social media
3. How much does a newbie content writer make?
Potential earnings: Beginners can expect to earn between Rs 8,000 and Rs 10,000 each month. Experienced content writers might earn between Rs 20,000 and Rs 25,000 per month.
With 0-2 years of industry/freelancing experience, an online content writer’s income should range between 3.5 lakhs and 4.0 lakhs per year. A content writer with 2-5 years of experience can earn a good pay of roughly 5 to 8 lakh per year.
4. Are there only paid content writing courses?
No, many websites offer free content writing courses to their students. Students who wish to learn how to write or who want to improve their writing skills can take advantage of a large choice of academic courses offered online for beginners, intermediates, and advanced students.
In general, all of the best content writing schools in Goa listed above are exceptional and well-known for their consistent efforts to provide students with the greatest content writing courses and methodologies.
Many of these content writing schools and services are very successful. This brings us to the end of our list of the top five most informative and best content writing courses in Goa.