During the COVID-19 pandemic, the world witnessed a shift in trend from direct marketing to digital marketing. Even in the post-pandemic phase, the digital marketing trend continues to rule, and most companies whether it be small or large greatly on it for promoting as well as sustaining the industry. People are also aware of digital marketing and companies are widely taking advantage of it by providing optimum facilities for the customers through digital marketing. If you want to master the skills, must check out the below-listed digital marketing courses in Corrientes.
Till now, television is considered as the primary medium of advertising for many businesses. Using digital technology along with it gives the product a global reach. Nowadays direct marketing is treated as an old-school marketing technique and most companies prefer to replace it with digital marketing.
Changes in the field of digital marketing are rapid. The marketing department of the company should be up to date with the latest technologies used for digital marketing for survival.
Various reports state that the digital marketing industry is expected to perform well in the coming years because of the rise in the availability of internet services at an affordable rate, increasing demand for smartphones, and growth in people’s technical know-how.
Nowadays companies are keen on investing in digital marketing technology because they know it’s the future. It is said that most of the Chief Marketing Officers are allocating 25% of the total marketing budget amount is for digital marketing.
By implementing this new marketing strategy, companies will be able to stay in the industry by giving strong competition to their fellow companies. Many digital marketing courses in Corrientes are in continuous effort to make it possible.
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Digital Marketing Trends in Corrientes
Corrientes is the capital city province in Argentina which lies between Uruguay River and Parana Rivers and is very near to the Paraguay border. The city depends on agriculture mainly for income generation and tourism is also developing as many people are coming for fishing and hunting activities in Corrientes.
Statistics by datareportal.com say that Argentina’s digital market is projecting fast growth globally and it will continue to grow bigger in the future. At present there is 64% growth in the digital marketing space. Digital Ad spending is expected to grow by 5.2% annually through 2027- according to a banklesstimes.com report.
Like most other countries, people use the internet facilities for media and entertainment purposes in Argentina, but the country still faces challenges in providing high internet speed and smartphone usage has reached the rising phase.
If you are a passionate person who is looking for a start in Digital Marketing or if you wish to redirect/ enhance your career in Digital Marketing in Corrientes through digital platforms, then below listed are the best digital marketing courses in Corrientes.
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Top 5 Digital Marketing Courses in Corrientes
1. IIM SKILLS
IIM SKILLS is a leading online education platform based in India but can be accessed from anywhere in the world. It offers online certification courses in various fields along with digital marketing courses in Corrientes. The Digital Marketing Course by IIM SKILLS gives you theoretical as well as practical experience during your study.
Along with that IIM SKILLS guides you by providing training for certification exams by HubSpot, Facebook, and Google. The Digital Marketing master course by IIM SKILLS is a 5-month course in which they give you an opportunity to do 2 2-month paid internships.
The course is structured in a way that you get to know the theoretical aspects and practical application of it during the course time. Upon the successful completion of the course, IIM SKILLS offers you placement support as well.
For those who are keen to be in the Digital Marketing Industry, this course is worth considering. The Digital Marketing course contents are divided into core modules and special modules.
Also Read: IIM SKILLS Digital Marketing Course Review
Core Modules
- Introduction to Digital Marketing-
- Importance of Digital Marketing
- Overview of the study plan throughout the course
- Content writing and Advanced Blogging-
- Fundamental Aspects of Content Generation
- Different Forms of Writing
- Using of Keywords
- Understanding Plagiarism
- Search Engine Marketing (Google Ads)
- Different Types of Google Ads
- Bidding & Ads Strategy
- Competition analysis
- Running Ads Campaign
- Mobile Ads
- Shopping Ads for marketplaces
- Tools used in this section are-
Google AdWords
Keyword Planner
SEMRUSH
YouTube Analytics
- Search Engine Optimization
- Introduction to SEO – also Included White Hat SEO Techniques and ways to avoid Black Hat SEO
- On-Page Optimization
- Off-Page Optimization
- Local Search SEO Pages/Google My Business Listing
- Tools used for this are: –
- For Keyword Research
- Google Keyword Planner
- Ubersuggest
- kwfinder
- Answer the Public
- For Keyword Research
- For Auditing
- Performance- SEMRUSH, SERP Rank Checker, Backlink Checker, Ubersuggest, Small SEO Tools
- On-Page Optimization- Wordcounter, Keyword Density Check, Plagiarism Checker
- Off-Page Optimization- Backlink Auditor, Domain Authority Check
- Social Media Marketing
- Social Media Marketing and its importance
- Setting up Business Profiles on various Social Media platforms
- Running Ads Campaigns on Social Media Platforms
- Budgeting for social media
- Organic and Paid Research for various Social Media Channels
- Online Reputation Management using social media.
- Social Media Automation
- Tools used during this study are-
TweetDeck
Hootsuite
Buffer
Pixir of Instagram
Canva
Many more Social Media tools
- Inbound Marketing
- Introduction to Inbound Marketing
- Building Organic Reach Using Inbound Marketing
- Funnel creation
- Landing page Optimization
- Magical Call to Action
- Web Visitors Engagement
- Drip Email
- Tools used are-
Landing pages
Modal Popup
Canva for Infographics
Mailchimp
Social Media channels
- Email Marketing
- What is Email marketing
- Setting up of Email Marketing Channel
- Email Automation
- Drip Email Marketing
- Lead Nurturing using Email Marketing
- Usage of different third-party tools
- Content, CTA, and customer Acquisition through Email Marketing
- Spam Score Checker
- Tools you will learn are-
Mail Chimp
SMTP Server
Sendgrid
Mailerlite
Gmass from Gmail
Mail Tester
Campaign Build
- Web Analytics (Google Analytics)
- Importance of Google Analytics
- Google Analytics
- Traffic Sources Analysis & Budgeting
- Types of Traffic
- Campaign Building
- Campaign Performances & Measurement
- Social Media Analytics (Facebook Pixel, Twitter Ads, LinkedIn, Email Analytics)
- Tools used are-
Google Analytics
Facebook Pixel
LinkedIn Ads
Google for Developers
If writing is your power element, we recommend you to learn:
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Special Modules
- Web Development at WordPress
- Basic understanding of WordPress
- Technical understanding of WordPress Site Management
- Front end & back-end website set up.
- WordPress Customization
- Plugins
- Secure Socket layer (SSL) for your website
- Understanding about themes
- WordPress Speed Optimization
- Tools you will learn in this segment are-
WordPress
Plugins like Yoast SEO,
Sucurri Security,
All in One WP Migrator,
Page Builders and many more
Cloudflare for Content Delivery Network
Various Website hosting options and how the integration of web hosting with the domain
- Integrated Digital Marketing Strategy
- Web Designing and Management
- Social Media Marketing
- Search Engine Optimization
- Search Engine Marketing
- Content Marketing
- Local Listings Management
- Paid Advertising
- Online Reputation Management (ORM)
- Paid Media
- Earned Media
- Social Media
- Owned Properties
- Media Buying and Planning
- Information about media purchasing and its operation
- Statistical analysis of the performance campaign and its factors and also the non-performing factors
- Affiliate Marketing
- Teaches how affiliate marketing works on various Social Media Platforms
- Video Marketing (YouTube)
- Learn to create Videos
- Marketing those Videos
- Learn to develop brand awareness
- Developing Viral Content
- Statistical Analysis of Watch Hours
- Marketing Automation
- Process and Strategy
- Lifecycle and Content
- People
- Graphic Designing
- Introduction to Graphic Designing
- Introduction to Canva
- Creating Designs with Canva
- Designing for social media
- Designing for Marketing
- Advanced Designing Techniques
- Exporting and Sharing Techniques
- Best Practices for Graphic Designing
- Tips for Effective Graphic Designing
- Digital Infographics Resume Creation
- Building digital Infographics on an Infographic Resume
Know more about the top:
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2. Digital AD Expert by Aleph
Aleph Group Incorporation is one of the big players in the digital advertising world and serves more than 130 countries across the globe. Digital AD Expert is an online educational platform that provides digital marketing certification courses and various foundation courses in Corrientes.
The Digital Ad Certificate is a free online certification program that is structured by global professional experts. Through this digital marketing course, you will learn to build strategies to create and execute campaigns on various social media platforms.
Aleph teaches you content creation, measurement, and optimization- which are needed for successful campaigning. If interested, you can enroll now in the program.
The classes are available live as well as self-paced. This one of the top digital marketing courses in Corrientes demands about 40-90 hours of learning. Live classes are via Zoom weekly twice. Each session is for 2 hours.
If you are opting for self-paced, then you can learn independently and start the program any time from Corrientes.
This Digital Marketing certification course is divided into three modules-
- Module 1– Module 1 is an orientation on digital marketing and an introduction to the digital marketing course. This module covers: –
- Learning methodologies- This section deals with learning content creation and familiarizes with dynamic and group activities and methods used in those activities in digital marketing.
- Global Context of Digital Marketing- This includes the learning of the use of statistics in the digital marketing industry and covers the different types of audiences.
- Introduction to Digital Marketing-You will get an overview of digital marketing and performance advertising. This segment teaches you to start advertisements and build campaigns.
- Module 2– Module 2 is about the Digital marketing Performances. Through this section, you will get to learn about:
- Audience- Get awareness about the target audience, learn to create a profile, and help in developing a buyer persona to achieve accuracy in your marketing campaign.
- Brand Personality- Will learn about the importance of having a creative and unique brand image. This section gives you an in-depth idea of a concept creation that elevates your brand in the competition.
- Landing Pages- This section deals with the technical aspects of building a campaign and the importance of websites and landing pages in marketing campaigns.
- Social Media Networks- Covers the various social media platforms like (Twitter, Snapchat, Meta, Facebook, TikTok, and LinkedIn) and will learn to make use of those while running a campaign.
- Performance Basics- This section includes the structure of a digital marketing campaign and how to optimize it. Will also learn about segmenting and creating the right ads for the target audience.
- Module 3 – Module 3 is about Reports and Professional Skills. The main contents are: –
- Data Analysis- You will learn to collect information for your campaign and generate reports for analysis and decision-making in the future.
- Professional Development- You will understand the role of a media buyer and career options after the completion of the course.
3. Domestika
Domestika is an online community where our creativity can be published and can also learn from various professional experts in Corrientes. They have various courses and projects in different fields of study.
With regards to digital marketing courses in Corrientes, they have online digital marketing courses under various segments like community management, content creation, personal branding, etc. You can choose the course based on the reviews and votes.
Domestika provides a course in Digital Marketing 101 for Entrepreneurs and Freelancers. This course is taken by Gabriel Perelman who is a digital marketing specialist from Mexico.
The Digital Marketing course is of 2 hours duration and 7 minutes designed for those who want to take digital marketing as a profession especially freelancers and equip them with strategy building.
Those who wish to do the Digital Marketing courses in Corrientes can subscribe to it in Domestika. The main course contents are: –
- Unit1- Orientation
- Overview of the course and
- How to prepare for the successful completion of the course.
- Unit 2- How to create a strategy.
- Introduction to Digital Marketing
- Defining Target
- Defining the Objectives
- The Conversion funnel.
- Unit 3- What to transmit and how it should be done.
- Knowledge phase and its channels 1
- Knowledge phase and its channels 2
- The phase of interest and its channels
- Loyalty phase and its channels
- Unit 4- Measuring techniques, strategies, and tactics to apply for achieving goals.
- Metrics to measure Success.
- Basic Plan of Action
- Unit5- Final Project
- Digital Marketing 101 for Entrepreneurs and Freelancers
- Metrics to measure Success.
4. Coursera
Coursera is a well-known online education service provider which is established in 2012. It offers certification courses, degree, and master courses in various fields of study in Corrientes. They are partnered with many reputed universities and big organizations to provide digital marketing courses in Corrientes.
Coursera offers about 508 online courses in various fields of Digital Marketing. You can choose the course based on ratings and reviews and the level of study needed for you. The course duration varies for each course. The highly rated and valued Digital Marketing courses in Corrientes offered by them are-
1. Google Digital Marketing & E-Commerce Professional Certificate
This is one of the beginner-level Digital Marketing courses in Corrientes, provided by Google. The course duration is less than 6 months. Throughout the course, you will get the opportunity to receive training from Google. After the successful completion of the course, you are entitled to receive an employer-recognized certificate from Google.
The course structure is a mix of theory and practical which aids you in getting the confidence to kick start your career in the Digital Marketing Industry. The course contents are: –
- Foundations of Digital Marketing and E-commerce
- Defining the fields of Digital Marketing and E-commerce
- Describing the job responsibilities as a beginner in Digital Marketing and E-commerce specialist
- Concept of the marketing funnel
- Understanding the elements and goals of Digital Marketing and E-commerce strategy
- Skills you will earn after this section are-
Social Listening
Social Media Bidding
Customer Engagement
Social Media Analytics
Social Media Branding
- Attract and Engage customers with Digital Marketing
- Various strategies to build brand awareness among potential customers
- Search Engine Optimization (SEO)
- Optimize web content for SEO
- Search Engine Marketing (SEM) and its benefits in business
- Skills you will gain from this section are: –
Fulfillment and Delivery
Website Structure
E-commerce platforms
Seasonality
- From Likes to Leads: Interact with customers online
- Social Media Marketing and Its Purpose
- Identifying the core pillars of social media marketing-strategy planning and publishing, listening and engagement, analytics and reporting, advertising
- Defining the goals of a social media campaign
- Write, Design, and Repurpose engaging content for social media
- You will achieve skills on-
Customer Awareness
Search Engine Marketing
Search Engine Optimization
- Think Outside the Inbox: Email Marketing
- Email Marketing and Digital Marketing Strategy
- Writing effective email copy, subject lines, and preview text
- Test, Execute, and Optimize an email marketing campaign
- Measure and Analyse email campaign results
- You will be ready with-
Job preparedness
Customer Relationship Management (CRM)
Portfolio preparation
E-commerce store Optimization
Building customer Loyalty
- Access for Success: Marketing Analytics and Measurement
- Media Planning and Strategies
- Defining a successful marketing campaign
- Metrics evaluation against performance goals and making adjustments to a marketing budget or strategy
- Presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights on it.
- You will learn on-
Customer Loyalty
E-commerce
Marketing Analytics
Customer Outreach
- Make the Sale: Build, Launch, and Manage E-commerce Stores
- Essential E-commerce Strategies and Practices
- E-commerce Stores and Platforms and their working
- Creation of engaging customer experience online using the best practices
- Setting up a dummy E-commerce store using Shopify
- You will get to learn-
Digital Marketing KPI’s
Spreadsheet Management
Presentation to Stakeholders
Media Planning and Strategies
Marketing Analytics
- Satisfaction Guaranteed: Develop customer Loyalty Online
- Identifying common strategies for building customer loyalty in e-commerce
- Managing client relationships and measuring satisfaction
- Find, apply for, and prepare for interviews and jobs
- Presenting Portfolio and/or Resume to present to employers
- You get skills on-
Email Writing
Email list Segmentation
Email marketing Strategy
Email marketing analytics
Contact Management
Tools and Platforms used during the studies are like
- Canva,
- Constant Contact
- Google Ads
- Google Analytics
- Hootsuite
- HubSpot
- Mailchimp
- Shopify
Google professionals will help you build your own portfolio with enhanced training on creating customer personas and social media calendars to present to potential employers.
- Meta Social Media Marketing Professional Certificate
This is also one of the beginner-level Digital Marketing courses in Corrientes offered by Coursera in partnership with Meta. Among the many courses Digital Marketing courses in Corrientes, this certification is one of the most sought-after Digital Marketing courses in Corrientes by Coursera.
This course aims to give the best opportunity for passionate students who want to start a career in the Digital Marketing Industry by providing the Industry’s best training from Meta professionals in Corrientes.
The professional certificate is a 6-course series that you can study and complete at your own pace.
This six-course program designed by experts at Meta and aptly will provide an introduction to digital marketing and all the major social media platforms such as Facebook, Instagram, LinkedIn, YouTube, TikTok, and more to prepare you with the skills and tools needed to grow an engaging social community and run effective social media advertising in Corrientes.
The topics covered in the digital marketing courses in Corrientes: –
- Introduction to Social Media Marketing-
Through this section, you will understand:
- landscape of traditional, digital, and social media marketing
- major social media platforms, how they function, and what role they play in marketing
- to create SMART goals, identify KPIs, and define the target audience and their customer journey
- selecting the right social media platforms and learning how to create social media policies
You will get the knowledge on-
Meta Advertising
Social Media Marketing
Marketing Strategy
Communication
Ads Manager
- Social Media Management-
This segment helps you to learn on:
- to establish and manage the social media presence
- to create a brand, tone, and voice for a social media presence
- to manage a content calendar for a social media presence
- to evaluate the performance of content on social media and how to iterate on that performance
Through this session, you will gain skills in
Social Media Marketing
Digital Marketing
Social Media Marketing Strategy
- Fundamentals of Social Media Advertising-
This section covers
- evaluation on which platforms to run social media ad campaigns and what makes an ad effective
- craft compelling and effective visuals and copy for social media ads
- building ads directly from your Facebook business page and your Instagram business account
- writing a creative brief and creating a social media ad
This section helps you in gaining knowledge about
Social Media Marketing
Brand Management
Campaign Management
Ad Management
- Advertising with Meta- This section deals with
- structure campaigns in Meta Ads Manager
- building an ad that aligns with your marketing objectives and targeting it to your intended audience
- fixing a budget, placement, and schedule for your ads in Meta Ads Manager
Skills you will gain are-
Content Development
Content management
Social Media Marketing
Content Marketing
Marketing Content Development
- Measure and Optimize Social Media Marketing Campaigns-This gives you an insight on
- different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
- Implementing an A/B test to optimize your campaign
- Analyzing the dashboards and evaluating the ROI from your social media marketing efforts
- Presenting and communicating the results of your campaign to a team
You will understand about
Social Media Marketing
Meta Ads Manager
Meta Advertising
- Meta Social Media Marketing Capstone- This section teaches you to
- present and communicate campaign results to a team
- become certified as a Meta Digital Marketing Associate
You will learn about
Marketing Optimization
Digital Marketing
Digital Analytics
Marketing Strategy
Communication
5. UpGrad
UpGrad is a major online education company founded in 2015 with the goal of providing learning facilities for professionals without disrupting their work schedule in Corrientes.
UpGrad has undergraduate and graduate programs that include the latest technology top industry players and highly skilled faculties with the aim to provide superior training to its students from Corrientes.
In the Digital Marketing field, with respect to the digital marketing courses in Corrientes, upGrad offers an Advanced Certificate in Digital Marketing and Communication in partnership with MICA which is a premium business management institute in India.
This course duration is 32 weeks which is customized for beginners and professionals. It includes theoretical studies, case studies and live projects on Facebook, Google Search & Display, and Student Simulation in their study plan.
- Advanced Certificate in Digital Marketing and Communication
The course contents for beginners (Management Track) are-
- Fundamentals of Marketing
- Customers Centricity
- Digital marketing Channels and Metrics
- Designing and Building a Web-Owned Presence
- Social Media Marketing
- Search Engine Optimization
- Search Engine Metrics
- Display Advertising
- User Nurturing: Email, Remarketing, Lead Qualification
- Content Marketing
- Web Analytics
- Defining a Robust Marketing Strategy
- Planning Digital Marketing Resources (Agency vs Team)
- Capstone Project and E-commerce Bootcamp
- Soft skills
The course contents for professionals (Executive Track) are-
- Fundamentals of Marketing: Journey from Traditional Marketing to Digital Marketing
- Customers Centricity
- Digital marketing Channels and Metrics
- Designing and Building a Web-Owned Presence
- Blog Creation
- Social Media Marketing
- Search Engine Optimization
- Search Engine Metrics
- Display Advertising
- User Nurturing: Email, Remarketing, Lead Qualification
- Content Marketing
- Web Analytics
- Defining a Robust Marketing Strategy
- Planning Digital Marketing Resources (Agency vs Team)
- Capstone Project and E-commerce Bootcamp
- Soft skills
Tools you will learn to use during the course for (executive and management) track –
- Hands-on tools
GetResponse
Google Ads
- SEO Tools
Yoast
Ubersuggest
GTmetrix
SolarWinds Pingdom
Scre mingfrog
Woorank
ahrefs
- Social Media Marketing Tools
Sprout Social
TweetDeck
Hootsuite
Buffer
AdsManager
Twitter Analytics
- Keyword Research Tools
Buzzsumo
Answer The Public
Google Trends
SpyFu
Mention
- Analytics Tools
Google Tag manager
Crazyegg
Data Studio
SimilarWeb
Optimize
Bing ads
Digital Marketing Companies in Corrientes
There are many companies that are into providing digital marketing services in Corrientes. The major players in the Digital Marketing in Corrientes are-
Epimedia Estudio- Epimedia is based in Corrientes, and offers services like building brands, integrating data, and analysis of it by applying strategy.
Way2Net Digital Marketing Agency- This is a Google partnered and certified company, located in Buenos Aires, very close to Corrientes. The company provides services like e-strategy planning and business development, digital marketing, and various other online media services.
LoopStudio- Loop studio is in Uruguay, which is near Corrientes. The company specialises in product designing, web designing web development services for digital marketing.
FAQs
Below are the FAQs related to digital marketing courses in Corrientes. Must read.
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After the completion of the digital marketing courses in Corrientes, what are the job options in Digital Marketing in Corrientes?
There are wide career opportunities to succeed in the Digital Marketing field after completing digital marketing courses in Corrientes. Digital Marketers are in high demand In Corrientes. A few of the options are-
Digital Marketing Manager- It is one of the highest-paid job profiles in the Digital Marketing Industry. A Digital marketing manager will have to create strategies and execute them for your brand’s online presence.
Social Media Marketer- Being a social media marketer you will have to show your company’s presence on platforms like Instagram, Facebook, Twitter, Pinterest, LinkedIn, and many more. You will also need to create campaigns for content creation and to engage customers.
Data Analyst- As a Data Analyst in the Digital Marketing Industry, your job will be to collect and interception of data. You will also be responsible for offering different business strategies for its successful running.
Search Engine Optimizer-The main job role in this position is to optimize the search engine. While on the job, you will be required to analyze, optimize, and review the website with the help of various SEO techniques in Digital Marketing.
Freelancer- The main highlight of choosing a career in the Digital Marketing segment is that you even have the option to work on a freelance basis. Those who don’t want to work in the corporate atmosphere can choose a career as a freelancer in the Digital Marketing Industry.
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What is the future of Digital Marketing in Corrientes?
In this technological era, Digital marketing has a promising future. Most of the big players in Corrientes are already investing more in branding their venture in the digital world and the latest technologies. There will be more demand for digital marketers and growth will be positive.
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Is technical knowledge a must in working in an industry related to Digital Marketing in Corrientes?
As a Digital Marketer, you are required to have some technical knowledge, especially in areas like content creation, marketing through digital media platforms, etc. But you can easily learn by taking a good and accredited certification course in Corrientes.
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How risky are the jobs related to Digital Marketing in Corrientes?
Compared to other fields, the digital marketing industry is considered a less risky job in Corrientes. If you have decent analytical and strategic skills and are keen to adapt to the latest technologies, the job will be safe in your hands.
Conclusion
If you are ready to learn new technologies, be with the trend, and want to join the ever-green Digital Marketing Industry, then it’s the right time to invest your time in brushing up your skills. If you are a fresher, looking for an opportunity to work in the Digital Marketing Industry, then there are many good Digital Marketing courses in Corrientes opened for you which is worth doing. Do not hesitate, to enroll for a valued course, and secure a position as a Digital Marketer in Corrientes.